SurfStitch, surf's own sugar daddy!

SurfStitch: How to lose other people’s money!

Failed online retailer's innovative approach to biz!

You know the old joke. How do you make a million dollars in the stock market? Start with two!

SurfStitch, one of the Australian stock exchanges’ worst-performing IPO’s in recent memory, who is currently facing class actions for hundreds of millions of dollars and is in administration and a trading halt after its share price collapsed from two bucks to six cents, today continued to double-down on its innovative buy-high-sell-low strategy.

You’ll remember that Stab and Magic Seaweed, bought for millions, were sold for pennies. 

And, now, SurfDome, the British-based online retailer has been sold by SurfStitch for $11.8 million, a paltry $33 million less than the bullish Australian paid three years ago. 

“We see Surfdome as being very complementary to SurfStitch,” said the company’s founder Justin Cameron at the time. “We are now the No 1 player in all the areas we operate.”

The other founder of SurfStitch, the slightly-less-photogenic Lex Pedersen, celebrated his recent release from the company he created by helping to launch Periscope, a “strategic, digital business delivering world class strategy, consulting, infrastructure and services to ecommerce. Through vision, expertise, experience & people we help our partners e-commerce better. Our goal is to make every partnership priceless.”

Priceless! 


Married: Surfer and BeachGrit!

A union they never saw coming!

It is the end of the work day in Southern California, the sun golden and dappled. The Mexican gardeners blowing leaves from driveway to driveway then back to driveway. I am sitting with a cold Stolichnaya and coconut water. Refreshing my weary soul.

Would you like to pull up a chair and refresh your weary soul too? Great. There is more than enough for the both of us and I have something to tell you. A revelation. A love story.

And it features Todd Prodanovich. Surfer magazine’s editor-in-chief Todd Prodanovich. Do you remember when I wrote lots of mean things about him here? Do you remember when I wrote that he had red hair and called him Todd Marinovich and… ummm… etc?

Well I was wrong (about everything except his red hair). I was so very wrong.

I considered my one-sided war with Mr. Prodanovich whilst on the cobbled stone at Trestles. I thought, “I have never met Todd Prodanovich for myself and have thrown many invectives his way. Many rude invectives about his hair color and possibly once being the quarterback for the Oakland Raiders etc. This is not the way that the people behave. The people are generous of spirit. The people only judge after a full accounting.” And so I invited Surfer’s dear leader to a drink.

He accepted.

Can you even believe?

I couldn’t to be quite honest. It is rare for for a man who has been ruthlessly and uninvitedly dragged through digital mud to respond. Zach Weisberg wouldn’t even take a picture next to me.

But Todd showed up at a very dark bar and drank gin and tonics. I drank unfortunate beer. We talked. We talked and talked and talked about surf, about love, about relationships, about his iconic family, about the future.

We had so much fun that we drank again one week later downtown San Diego, this time both of us on choice mescals and we talked some more and do you know what happened?

Love.

Love that I haven’t felt since arm wrestling ex-ASP CEO Brodie Carr.

I asked Todd, “Should we run to Las Vegas?”

He had his eyes on the very cute waitress with a million dollar smile so said, “No.”

But the next best thing happened. The digital mud has given birth to digital flowers.

Read here a hot hot hot rumor about Kelly Slater!

And also toast me n Todd. And that cute waitress with a million dollar smile. Things are going to get very fun.


France Day 1: “Julian Wilson choked out!”

Professional surfing is back with surprising highs and unsurprising lows!

What do you believe in my friends? Existentially. God? Dead.

Sure, it’s taking a while to bury the body but deady bones. The Ocean? Even though the transcendent Steph Gilmore told us the ocean is magnetic, now we know the Not-Ocean is the future.She said so. Liberalism, humanism, secularism, communism, feminism blah blah? All about to be crushed under the heel of techno-utopianism and algorithms. It’s a done deal, shipmates.

The cruellest shattering of illusion? Now we can’t even believe in the perfectly meaningless entertainment of watching fit young(ish) men and gals gyrating on waves for our pleasure. Head judge Richie Porte has confirmed that the magnificent broadcast from the WSL (Speakers’ enduring and crowning achievement), all those glorious slo-mo’s and different angles, are nothing more than illusions offering unreliable testimony with no relation to actual reality. He said so.

What the fuck is real now that Pro Surfing has declared war on reality? Sharks? Opioids? Waitresses?

You know the sound of gallic indifference? A shrug of the shoulders and the deflating tyre through pursed lips: pfffftttt. That was the first four heats of the Quik Pro France held in new swell on a gloomy Atlantic as wobbly as fresh set gelatine.

Enter Italo Ferreira, with the charisma and machismo of an Australian fast bowler on a 70’s tour of the West Indies. He threw ham on a rye baguette at the French sky on his opening wave, a huge rotation landed clean as a whistle to underscore his critical underdog status for CT 2017. Not just criminally underscored at crucial junctures but misunderstood, by Pottz in particular. Martin thinks he sees something but sees nothing more than his own misperceptions when it comes to Italo.

John Florence answers back with a straight air sticking a thorny landing and using what he termed “composure” to start hacking away at clean french walls to overtake Italo. Two thoughts: 1. Thanks be to Allah that accidental champion Keanu Asing didn’t upset Florence again and 2. there will only be one true and unassailable travesty come the ASP banquet at Turtle Bay this year, and it won’t be Kelly Slater’s dress sense. It’ll be someone other than John John Florence hoisting the World Title trophy skywards. I will lose my composure if that happens.

I tend to think of the European leg as the hardest slog for spectating, with the French myth in particular as one of the worst oversold hype jobs in the surf world. More often than not it’s brutal closeouts and low percentage dross winning heats. Not today. By Jordy’s heat the sun was shining, spray rainbowing seaward of groomed walls….buttery. Dreamy. Jordy put his body into it like a springbok flanker, translating body mass into displaced water, for a convincing win.

Everyone has their weaknesses. Big Jordy’s is heavy water, Gabriel Medina has sleepy starts to the season and a fiery temper that throws him off balance. Mine is waitresses. I’d swap all the qat in Yemen for a sharp tongued , snaggle toothed waitress with a well thumbed copy of Simone De Beauvoir in a rucksack who looks like she’d been messing where she shouldn’t be messing. French or Southern Californian. Oh I’m only speaking theoretical, friends. I have my gal and my keikis and I wouldn’t risk that love for all the waitresses in the world. That is one thing I share with Joel Parkinson. We keep tight with our fams.

Parko has gone greybeard but he still laid down the smoothest, most classical arcs. Diary of the working man as artist, the Joel Parkinson Documentary will be ready for theatrical release Fall 2019. Investors welcome. In the interim, he proceeds.

Rewinding, Gabe Medina applied lethal force to sculpted french beachbreaks, very much underscored on a final wave that didn’t affect the result to escort Leo Fioravanti and Jeremy Flores to round two. Toledo shuffled off after an indifferent heat in pain with a hip/rib injury that spells the end of his Title aspirations.

Seabass got shacked in the shorebreak, Ian Gouveia plugged away and Ace surfed better than Kolohe and Zeke in a thirty minute period in the south of France. The Lofty Backhand Float was the manoeuvre du jour.

Twelve heats and not one mention of The People. The Outsider has become the most coveted position in surf writing, in fact the default position – Je suis L’Etranger – a stance I look upon with wry amusement. Sure, it’s not just surfing and surf writing, Trump took the Whitehouse playing it. The cultural takeover was complete when Joey Turpel referred to a non-descript ride from Connor O’Leary as a “working man’s wave”. Ladies and gentlemen, our work is done. Whats happening with the WSL/media boycott? I never got the memo. (Ed’s note: It is on for the final’s day unless otherwise noted.)

Ps: Rnd two. Marc Lacomare chokes out a listless Julian Wilson.
Owen Wright knocks out the last year’s winner Keanu Asing. I am relieved. Not because I have anything against Asing. It’s just one less honest meat and potato slugger to knock out John Florence. I’m a traitor to the people because I loathe the honest slugger.

Fade to unconsciousness.

Quiksilver Pro France Round 1 Results:
Heat 1: Stuart Kennedy (AUS) 12.00, Adriano de Souza (BRA) 10.77, Conner Coffin (USA) 6.33
Heat 2: Nat Young (USA) 11.00, Bede Durbidge (AUS) 9.17, Owen Wright (AUS) 7.20
Heat 3: Matt Wilkinson (AUS) 13.77, Wiggolly Dantas (BRA) 12.50, Josh Kerr (AUS) 10.76
Heat 4: Ethan Ewing (AUS) 15.57, Caio Ibelli (BRA) 15.33, Julian Wilson (AUS) 9.13
Heat 5: John John Florence (HAW) 15.67, Italo Ferreira (BRA) 15.60, Keanu Asing (HAW) 5.10
Heat 6: Jordy Smith (ZAF) 16.10, Marc Lacomare (FRA) 12.70, Kanoa Igarashi (USA) 10.47
Heat 7: Joan Duru (FRA) 18.00, Filipe Toledo (BRA) 11.43, Miguel Pupo (BRA) 9.14
Heat 8: Gabriel Medina (BRA) 15.86, Jeremy Flores (FRA) 15.27, Leonardo Fioravanti (ITA) 13.26
Heat 9: Joel Parkinson (AUS) 13.20, Jack Freestone (AUS) 11.96, Michel Bourez (PYF) 11.40
Heat 10: Sebastian Zietz (HAW) 12.74, Jadson Andre (BRA) 10.74, Connor O’Leary (AUS) 10.57
Heat 11: Ian Gouveia (BRA) 15.57, Mick Fanning (AUS) 15.27, Frederico Morais (PRT) 12.16
Heat 12: Adrian Buchan (AUS) 15.60, Kolohe Andino (USA) 10.63, Ezekiel Lau (HAW) 10.60

Quiksilver Pro France Round 2 Results:
Heat 1: Marc Lacomare (FRA) 13.27 def. Julian Wilson (AUS) 12.23
Heat 2: Owen Wright (AUS) 13.60 def. Keanu Asing (HAW) 11.17
Heat 3: Adriano de Souza (BRA) 15.97 def. Josh Kerr (AUS) 13.00
Heat 4: Miguel Pupo (BRA) 12.27 def. Filipe Toledo (BRA) 8.50
Heat 5: Leonardo Fioravanti (ITA) 14.60 def. Connor O’Leary (AUS) 11.87
Heat 6: Frederico Morais (PRT) 15.26 def. Jack Freestone (AUS) 11.37
Heat 7: Kolohe Andino (USA) 13.50 def. Jadson Andre (BRA) 12.60
Heat 8: Mick Fanning (AUS) 13.20 def. Ezekiel Lau (HAW) 12.84

Remaining Quiksilver Pro France Round 2 Match-Ups:
Heat 9: Michel Bourez (PYF) vs. Kanoa Igarashi (USA)
Heat 10: Jeremy Flores (FRA) vs. Italo Ferreira (BRA)
Heat 11: Conner Coffin (USA) vs.Caio Ibelli (BRA)
Heat 12: Bede Durbidge (AUS) vs. Wiggolly Dantas (BRA)


Revealed: Santa Cruz’s dirty secret!

Will surf's other city be forever changed?

Santa Cruz is a fantastic town, one of California’s greatest, with a surf history as storied as any. I think it was two Hawaiian princes who first brought surfing to the cold kelp and the locals took to it with gusto. Many years later we have Steamer Lane, O’Neill, Pleasure Point, The Big Dipper, Maverick (kind of) and methamphetamine. Surfing would be a dull penny without Santa Cruz.

But guess what? Things may be changing for it has been revealed that Amazon, the biggest company in the world, has opened a secret office in Surf’s Other City and let’s read about it in CNBC:

Santa Cruz, located 75 miles south of San Francisco, is a popular surf town best known for its nice weather and beachfront amusement park.

But soon we may start associating the city more closely with one of the largest tech companies in the world: Amazon.

According to the Silicon Valley Business Journal, Amazon has been quietly growing its presence in Santa Cruz over the past two years, now employing over 100 people in a 40,000 square feet office space.

It’s unclear what exactly the team there is working on or why Amazon has picked Santa Cruz as an office location. But the report says the office has a group of engineers working on the Alexa voice technology and could possibly expand up to 200 people.

I would way rather have a meth problem then an Alexa problem but what about you? Are you a fan of voice activated robot help? Or, like me, do you prefer methamphetamine? If the nerds take over and Santa Cruz becomes like Venice Beach and Venice-adjacent then… well… then it will be a very sad day indeed.

Real quick… do you use any voice activated robot help like Siri or Alexa or anything? I never have but should I?


Guarantee me a tight back door, daddy?

Watch: Kelly Slater hosts “Only in LA”

Champ drags gimp foot along for behind-the-scenes romp at the Hurley Pro!

Last month, Kelly Slater hosted ESPN’s Only In LA segment with a behind-the-scenes look at the Hurley Pro, which was held at Lowers, in San Clemente.

Although too smart to achieve the vapidity required of the modern television host, Slater, first, engages in riveting dialogue with the 1988 world-champ-turned-commentator Barton Lynch (Kelly tells Barton he has a photograph of him being beaten up by US marines in Japan).

He then surprises Joe Turpel and Martin Potter in the broadcast booth. Joe’s startled look is a chilling portent of what goes on behind the scenes.

Kelly takes the viewer through the competitors’ locker room where Matt Wilkinson, affixing his contest jersey, appears on the brink of tears.

Ultimately, Kelly delivers his prize – an interview with the iconic photographer Steve Sherman, whose pencil moustache sings of padded booths in dirty bars and drinking Crystal with a sloe-eyed beauty in a tight pink dress.

Watch here!