You've been patient!
I think I’ve written this story twice before since the birth of BeachGrit and each time I’m more hopeful than the time before. That surfwear is making a comeback. Because don’t you want it to in your heart of hearts? Don’t you want to break out your favorite Maui n Sons tee and rip around town? Don’t you?
Well, today’s version of surfwear making a comeback is ripped from hip blog highsnobiety which writes:
In the early ’00s it was totally okay to wear head-to-toe surfer brands, even if you had never set foot on a beach. You could wear Quiksilver with a wooden beaded necklace, maybe some Mambo cargo shorts and still be valid, cool, even. The goal was to look like a surfer, not actually be one. It speaks a lot about the inauthenticity of fashion trends but that’s another story for another time.
And then goes on to discuss how cool Stüssy was and is again.
The BEST part, though, is all the new brands that are coming up and engaging your surf lust. Like Surf is Dead, Token Surfboards, Palm Angels etc. And look at the above example from Ex Infinitas. Wetsuit pant and vest combos. Very surf. Very chic.
Are you ready not just to be ironically retro but progressively now?
Well, are you punk?
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Surfwear that did not go out of style: Costco 6-pack white t-shirts.
As much as I love the old Stussy I dislike Jordan Vickors relatively intensely.
I love the idea (as a Full Pro Balder) of shuffling around the supermarket wearing that bathrobe combo.
The kids gonna get the fuck outta my way when they see a Hi-Perf MPB rollin with that steezle down the aisle, peering dimly through greasy spectacles for off-brand cornflakes on shelves at boob height.
Finally…
the models, they look so sad. i thought surf was supposed to be anti-depressive! maybe they’re doing it wrong. or contemplating their intermediate plateau or something.
“Passion” (Carroll, N. quoted in Beach Grit. 2017)
That was meant to be tongue-in -cheek…. right?…..like that episode of Portlandia? Chas riffed on that two years ago
I have definitely picked up on more Defend Hawaii T shirts on the beaches lately so, yeah, surf wear is on the rebound!
You inspire me! Ok!
trans-former, more than meets the eye.
Clothes schmothes – it is fabric covering the body. We need surf food.
I long for that simple time when being a surfer meant you went surfing. In the ocean.
Shawn isn’t even involved anymore and hasn’t been for a long time, right?
I was thinking it looks more like an adult Macaulay Culkin comedown
Modern surf fashion looks very Swedish exchange student SUCing Lake Coeur d’Alene chic…
I’ve been wanting to do a li’l roadie up to Coeur d”Alene for a while. I think now is the time. Wanna come?
If you’re looking for an overabundance of nazis, you can just go to Huntington.
We can finally get me into a Like, Bitchin’! episode… long overdue, really…