We are entering a golden age!
BeachGrit is just over three years old
now and what a wild adventure it has been, particularly as
it relates to the World Surf League. When we first started the
World Surf League was called the Association of Surfing
Professionals and lead by the handsome + capable
Brodie Carr. Soon, though, a no money bid was made + accepted and
one Paul Speaker was introduced to us all. Clearly a tool from the
start, Paul buttoned up his polo and headed on to business shows,
spouting nonsense about how many people watch professional surfing,
how much money Kelly Slater makes and how shallow Cloudbreak
is.
All of a sudden the World Surf League was the easiest thing on
earth of which to make fun. Completely out of
touch with and dismissive of the poor wretches too desperately
smitten by professional surfing not to watch.
We were caught in a bad romance and the WSL mocked us, rolling
out the Channel Four News Team minus the laughs as our commentators
while Paul Speaker went out seeking big-dollar non-endemic sponsors
because why wouldn’t they want access to the 25 billion people
around the world that he claimed were tuning in?
Things reached a critical nadir when title sponsor Samsung’s
phones started blowing people’s faces off before pulling out
entirely. Other sponsors fell away and the endemic brands continued
on in their surf industry apocalypse unable to pick up any
slack.
And then a spring. A thaw. It seemed the WSL gave up on
attracting the mythical masses, recognizing it a failed strategy,
and through nonstop needling, I got Paul Speaker
fired. He was replaced with a Sophie Goldschmidt who
seems kind enough and also not petrified of a one-one-one
interview.
Most importantly, though, our own Steve “Longtom” Shearer
became, de facto, the main voice of the
League. His coverage over the past season is the envy
of all other surf media and he has become the literate, fun,
irreverent, knowledgable personality so desperately missing.
Which brings us to this new Facebook deal. Maybe it is exactly
what we need. A simple, no nonsense media partnership that provides
more bandwidth than YouTube but mostly for the already existing
and/or genuinely probable fan. There will be more time, I would
imagine, for interstitial programming and I would recommend that
BeachGrit be given a show. It will star Longtom and there
will be appearances by Nick Carroll, Negatron, Ashton Goggans (a
rematch made in heaven), Derek Rielly, me and you.
Tell me it wouldn’t sparkle. Tell me you wouldn’t at the very
least hate watch.