Let the good times roll?
Man if I’ve said it once, I’ve said it a thousand times. Rumor-mongering is a tough business. Sure it feels good to break that story, just ask Stab magazine’s Ashton Goggans‘ alter ego Adjunct Professor (by the way I found out who the Adjunct Professor actually is and it is the most priceless thing ever. Seriously. Like… I’ve been laughing non-stop for four days.) But in order to get that story you have to be amongst it, not writing damned books or skiing in Aspen. That’s why I am the most thankful for you. You share what you hear, I vet then publish.
And here we go. The vetting on this is, I’ll admit, slim but let’s not let that get in the way. A fantastic gentleman emailed:
This morning out near the Venice Breakwater, I heard a guy talking to another guy about Anheuser-Busch perhaps sponsoring the WSL. The guy saying it was only an OK surfer, so it might be legit! (Clearly don’t run with my word but maybe a well-placed call…) Perhaps the WSL is getting its act together? I kid…
A well-placed text is pending but let’s think about this for a moment. You are of course familiar with the famed Bud Tour. It was a surfing series and a young Kelly Slater won many of the events. You also remember the Bud Light Air Shows where Josh Kerr was the champion. You also remember the Bud Light Lime Surf Tour or maybe you don’t but anyhow it existed.
So for Bud, Bud Light and Bud Light Lime’s parent company to get back in the game… well, it’s a rumor that don’t need much vetting at all. And I have a proposal. Anheuser-Bush should also sponsor the brand new Facebook series “Li’l Jam off the Top feat. Longtom n friends” the new BeachGrit show that delves into the anti-depressive side of professional surfing. Or maybe they will be too busy. Maybe we should get a whiskey sponsor. Just think how angry Joel Tudor would be.
Longtom, do you drink whiskey?