Hot Nife: The official sponsor of last place!

420.

You may, or may not, have noticed the Hot Nife advertisements that run on this website from time to time. For the curious, Hot Nife is a marijuana company based in California and specializing in ultra-premium CO2 extracted oil cartridges/vape pens which are sold throughout the state’s premier dispensaries. It is a very fine product, one that I back without caveat, and I am happy for our partnership.

Marijuana consumption can still be a touchy subject for some, even though it is now legal in California, Oregon, Nevada, Washington, etc. but BeachGrit has never been pharisaical. We preach anti-depression here and we preach it in all of its gorgeous forms. Surf, booze, weed.

Thus, it is with great pleasure that I announce weed is partnering with surf and booze at the highest level with Hot Nife becoming the official sponsor of the World Surf League’s last place.

Did you not see?

Amongst other changes for the 2018 season (no Hawaii, no Barton Lynch) the League has changed point totals for wins/losses. First place still gets 10000 but from there the numbers appear a bit random. Second place gets 7800, third gets 6085 and so forth all the way down to twenty-fifth, or last place, which gets… 420.

Now, you of course know that 420 is the numerical code that references marijuana so it makes perfect sense that Hot Nife would pounce upon these colorful losers and desire their company most. Who needs the Jeep Leaderboard Yellow Jersey when you’ve got John John and Kelly?

If one of the power bottoms  just so happens to get 420 for each and every event all 2018 long then Hot Nife will send that best loser a care package featuring very much marijuana. Don’t you wish you surfed on the Championship Tour now?

Well, don’t you?

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