The grumpy local reigns!
We’d been creeping closer for ages but this past August your friendly neighborhood BeachGrit finally blew right past longtime foils Stab and The Inertia to officially become the biggest little surf website in the world. Our social media presence is minimal, a dwarf in comparison, our social media spends are entirely non-existent. We can’t afford bots or other traffic juicing tools and don’t believe in them even if we could and yet here we are, all thanks to the greatest stable of surf journalists surf journalism has ever seen and, above all, you.
You and Negatron.
I’ll be real honest, it feels good to have it all built on a clunky analog* foundation. A website that folks have to punch into the “search” bar. A comment section like an old-school chat room. Yellow headlines that shout funny and a distinct lack of ugly pandering to advertisers, condescension to the reader or broadening the subject matter to include ocean kayaking/camping. It makes me believe that, even in this crossed up, noisy world, like-minded ne’er-do-wells can still find each other and that surfing’s like-minded ne’er-do-wells are more engaged than its consumers looking for the latest rugby shirt or its “everything is awesome” ocean kayaking/camping VAL.
I’m very biased but BeachGrit is how I want surfing to feel and I’m grinning ear to ear that, at least today, the blood feuds, less-than-completely-verifiable gossip, fun making and fun having are where people want to be too.
So thank you. Sincerely and honestly.
And you’re next World Surf League. May the grumpy local reign evermore!
*Analog as in obsolete technology not Burton’s one-time surf brand.