"The WSL is excited about the venue's potential in 2020 and beyond!"
More news has trickled in regards to this morning’s reported shuttering of Kelly Slater’s Surf Ranch in Lemoore, California or rather gushed. Sources very close to Santa Monica’s levers of power let it be known that Kelly Slater Wave Co.’s Solana Beach office is not closing, Surf Ranch is staying open and, moreover, the whole operation is staffing right up.
A Surf Ranch bull market!
A Surf Ranch revival!
A World Surf League spokesman went on the record, a rare treat, to state unequivocally that:
“The Surf Ranch Lemoore facility continues to invest in new staff and experiences and the WSL is excited about the venue’s potential in 2020 and beyond.”
That right there is as solid as it gets but… something feels fishy. Something feels…off as the sources for the original story were also very close to Santa Monica’s levers of power.
So what is going on here?
I’ll wander down to those Kelly Slater Wave Co.’s Solana Beach offices soon and peek in the windows but until then lets speculate some more.
Is the Surf Ranch property in Lemoore, California truly viable? Once the novelty wears off can it be a money-making corporate retreat? Site of a summer music/surf festival? Other? It certainly doesn’t produce enough waves to be open to the general public but will Google, Facebook and Purdue Pharma pay top dollar, year over year, to host “employee days” under the cow stinky sun?
Maybe.
We are currently living through a VAL bull market, a VAL explosion, but it still makes more sense that co-Waterperson of the Year Dirk Ziff slowly transfers resources from the one-time test facility to a larger, more functional model almost exactly like the piece of property just acquired outside of Austin, Texas that once housed a Wavegarden.
But what do I know? Maybe not that much. Maybe more than I should.
More as the story develops.