Media minders and Sound Waves. Gun-shy competitors. Right now, it’s about as interesting as the director’s commentary on a Coldplay DVD.
My God, I love a blood feud.
Exhibit A, Jadson Andre v Madina Fans.
Whose fault was the damned thing? The judges, probably.
Was it manufactured? I highly doubt it. But with a vacuum of information from the top, the surfing world is left to hypothesise.
Just like Medina’s army is doing. A bonfire of Latin passion fuelling anger, fury, and controversy.
We might lose some lines in translation but their intent is clear as day. Paixão!
I love it! The drama. The intrigue. All of it!
And to the WSL I say, this is your business model right here. You should learn to love it, too. Because as well as passion and controversy, this shit generates clicks. Reach. Engagement. The buzzwords your high tower’s foundations are built on.
This is your business model: Blood feuds and wipeout reels. Italo almost dying on the Winki button and then smashing up the competitors area afterwards, while jetskis lip line twelve-foot foamies. Jordy telling Pete Mel he’s gonna bop him in the nose if he sasses him in a post heat one more time. Sally crying behind the showers after another win lets slip.
It doesn’t need to be nasty. But it can still be human. And along with gaping barrels and bloody gashes, it’ll get you on the six pm news.
Forget the faux intellectual hubris of BeachGrit. It’s all tilting at windmills. Like most surf fans, we’re one dimensional. Nothing more than a global network of tapped out Spicolis.
“All I need are some tasty waves, a cool buzz, and I’m fine.”
Give me two guys surfing in a tub and I’ll sit at the other end with snorkel and a pair of flippers all day long. Run the shit on AM radio and I’ll stand on the roof with my transistor and an old coat hanger to get the call.
We just fucken love surfing and everything that goes with it.
But you’re strangling the sport.
Media minders and Sound Waves. Gun-shy competitors. It’s about as interesting as the director’s commentary on a Coldplay DVD. And just when it looks like Chris Martin is going to start giving us the scoop on Gwenyth, you switch back to the acoustic set in Westminster Abbey.
You’re media professionals. Think of the soundbites and headlines you’re missing.
Shove the mic in Gabby’s face as he storms the tower. Film the conversation with the judges. And just when Caio and Gabby go to hug it out, have Strider make a chicken noise from behind a potplant.
Let it all out.
Become the mainstream sports whoopie cushion. Welcome outrage. Show emotion. Allow everything to go off script once in a while. Embrace the chaos.
Because surfing’s the most beautifully chaotic thing there is. It’s a cosmic joke. We laugh in its face every day.
But it’s also our salvation. We’d do anything for it. We’re not just brand advocates. We’re zealots. We dedicate our lives to this. We love the athletes, absolutely and with the fire of a thousand Latin sons. And we’re ready to fight for the cause.
You’ve just gotta get in on the joke. Milk it for what it’s worth. You don’t need to be exploitative or manipulative. Just let the surfers breathe. Show their real face.
The whole world will lap it up.
Do that right and I’d probably even pay you to watch.