Outwit, outlast, outplay!
The surprise sale of Hurley by Nike to Bluestar Alliance really threw me for a loop, to be honest. Just pitched me right around the big ol’ double loop-the-loop.
The brand Bob built has been the big ship in the harbor for years, thanks to a ridiculously savvy founder, men’s bottoms designer using space age Nike materials and Nike’s billions upon billions upon billions of dollars.
With the Olympics on the horizon and Kolohe Andino qualified it only made sense that Hurley would be seeing a boom in support from its benefactor.
But overnight and without warning it was shipped away.
All those Nike dollars evaporated.
Costs and salaries certain to be cut.
Now, on today’s podcast with David Lee Scales I instantly, on the spot, came up with the best programming the World Surf League’s President of Content, Media, Studios and Competitive Corn Hole Erik “ELo” Logan has ever even smelled.
Ready?
What if, in collaboration with Hurley, WSL Studios produced a series based on the hit television show Survivor where John John Florence, Michel Bourez, Kolohe Andino, Julian Wilson, Carissa Moore and Lakey Peterson are shipped to an island, presumably with surf, where they surf, eat bugs, backstab and vote each other off the island? Last person standing gets the one remaining Hurley contract likely available.
Tell me you wouldn’t watch from the very edge of your stool.
Tell me it wouldn’t be the best programming to ever come out of professional surfing.
Oh, I came with lots more ideas too in honor of our 50th show. Listen and celebrate!
Commented on Disqus? Log out, tap the Disqus button, and your old name and comments come back. The box is ours.
Your comments are still here. Every one of them.
Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.
Connect Disqus to reveal.
Skate Forrest ! Skate !
You got a point there. I have never seen anyone wearing those action figure type of bikinis on the beach, or even for surfing. Honestly I wonder who were they selling those for…maybe they made those for Bourez, when he felt like his pecs were throwing him out of his game
what about the Hurley team do pornhub? JJF and Andino dp with Coco? If they haven’t already.
off pic, off text… filipe fled hurley? I’m confused…
There once was this fella named Chozzle
He had a great beef with the Wozzle
He posted shark tales each day
To keep the VALs far away
And press pause on one great shemozzle
It smells like urine in here
I can’t help but wonder what is to become of the Hurley athletes that also donned the inconspicuous Nike swoosh on their boards. Are the Nike logos to be removed from the athletes’ boards, or was there a deeper meaning behind the swoosh on their boards all along? The presence of the Nike logo on the boards of only the elite members of the Hurley team is something that never really made perfect sense to me.
I wonder now that beach grit is nearing its end days what site people will turn to.
When you read comments from scene setters such as j bickerton describing beach grit lately as
Marvin Gaye as fuk then you know it’s fuked. It’s only natural that once a publication proclaims to be the cool guys it’s almost all over..
And to hear dirty haired Davey Scales proclaim on a rival poddy that beach grit is now the
WSL of websites, well time is ripe for a new surf related site.
Wldnt y’all agree?
High time to sell my avatar to the highest bidding non-surfing surf fan that works at one of these women’s/mountain/fashion brands, to think?
My body of work is A Grade- I’ve been singularly credited by the authors of at least 3 articles.
Bids start at $5k, serious bidders only, no low balls tolerated.
Commenting is the new E-Sports (for gen-Xers) I’m going to be rich.
Note: if you see the Worms level of commenting go out the window, know that I sold out.
I’ll buy back in for pennies when this thing crashes
They’ve had a good run its just the internet.
I mean who’s on Facebook or tinder anymore?
My mom’s on both
Nuff said.
I’ll sell Superworm to your mom then!
Shed probly rather have your digits
yeah she’s worried about you
…you friend or match her?
Normally yes, bex.
Media wankers always try and stir shit up.
And we got us an A grade one with “Shark Story Smith”.
I trust the “Fuck it. We ain’t them and they ain’t us.” attitude will hold it together.
They can never be us.
That surf fads must arc up when Chas talks about his writing in that condescending way.
The guy writes a half decent book then backs it up with a dog’s breakfast waste of paper and thinks he’s now Truman Capote, or at least acts like him.
I know for a fact Matt Warkinshaw cringes whenever he hears the word cocaine.
Yea – well there’s heavy hitting media pretenders and then there’s just normal wanker trolls like you and me.
All good.
It was refreshing to hear Derek tell all the financial refugees to get fuked the other day. I like his sensible slightly right wing views.
yeah, I think he and Chas need to go seperate ways.
they dont have the same view on things.
I like it …..Normal Wankers Associated …. NWA . Straight Out of Beach Grit !
Or we could use our Native Tongues and be Straight Out of the Jungle…..?
jawhol!
https://youtu.be/H-kA3UtBj4M
This was the type of Gaye performance I had in mind inspired by KVF’s Sexual healing reference .
I like the KLF
https://youtu.be/ZpzpwpCDzEQ
Early 90s was doing a refit of a Grace Bros Department Store and this is possibly the theme song ….. which they played on loop
I used to jam on this one when breakdancing on trains
https://youtu.be/ymNFyxvIdaM
Let’s keep the STYLIN THEMA GOING with Groove Armada
https://youtu.be/_kE0pxRkMtQ
…central or leopoldina?
…next !
too much censorship. chinagrit.com
“What if, in collaboration with Hurley, WSL Studios produced a series based on the hit television show Survivor where John John Florence, Michel Bourez, Kolohe Andino, Julian Wilson, Carissa Moore and Lakey Peterson…” UMMMM. THERE’S THIS KID NAMED FILIPE TOLEDO THAT RIDES FOR HURLEY AND SURFS PRETTY GOOD TOO.
still no need to shout…
Skateboarding is also having it’s debut in the 2020 Olympics… Most of the top skaters are Nike sponsored. USA, Brazil, Australia, Scandinavian countries…there will be no shortage of Nike exposure, on top of all the traditional sports.
What I don’t understand, (seriously), is Nike seems so ‘Mainstream,’ it’s the ‘Establishment,’ the ‘Man’, it’s where your mom and dad buy jock straps and sweatpants and jogging gear…I thought skaters were ‘anti-establishment’. I’ve never worn anything from Nike and don’t think I ever would, just way, way too corporate………I really don’t get it why skaters seem kinda into it……….
….
Their products work and last…
I just did it.
I’ve stole some good Nike shit off tons of clotheslines.
It wears well.
What I don’t understand, (seriously), is why you aren’t “out there” “getting some waves” “for yourself”.
Nike has the capital to put into small scale community events and projects on top of huge corporate contests and big name skaters. They know skaters well, and know that real skateboarding starts in the streets and have invested appropriately. They also have some pretty aggressive sales tactics with skate shops carrying their products. For the time being, they’re pretty much dominating the skate shoe market.
Probably the reason is simple. Skaters wear the clothes. VALs are the only ones buying surf clothes.
You need to wear clothes to skate.
I’ve never owned a pair of skate shoes …..used to skate in thongs or bare foot from 6 to 12 when I gave up after too many death Wobbles and head butting the concrete .Never thought it was necessary later on because they tend to fill up with water if you try to surf with ‘em ?
I’m sure Nike would, in a hot second, pay you not to wear their stuff. I can get you in touch with them.
I went to the Hurley/Nike website last summer to look at bikinis and the thing was fucked up mess of Nike and Hurley product all mixed together. And it occurred to me that really it made no sense that Nike owned Hurley — the overlap in the product line was hella tight, actually. Sportish two-piece training bikinis mixed with surfish bikinis with athletic vibes. I couldn’t figure out who was really going to buy the Hurley product that was there, really. It was all kinda meh, honestly. Not quite athletic, not quite cute. Just sorta… nothing.
Okay, that was a long-winded way of saying, yah, not surprised they’re selling it. Nike will do fine at the Olympics without owning a surf brand.
you are pretty sporty and cute actually
Tell me you didn’t go there to pick a bikini to record the so “spontaneous video” stab demanded for the female editor postion…
I find myself on nike.com or jordan.com to buy Jordan Retro 3’s to let people know that I am sporty and that I listen to A Tribe Called Quest. I’m a sad old man….
You might be old but can’t be that sad listening to the Tribe , De La Soul and the Jungle Brothers ……
Native Tongues crew rule.
Black and red Jordan retro 6 were my most recent nostalgic poison.
Jen. Has Reilly asked you to do a Stab-Malia-style expose for Beachgrit?
But, but, I thought surfing was supposed to be the cool kid on the block?
set a reporting gig with reilly for rio ’20, go to cabo frio 50 miles past saquarema, an entire street all bikiny shops both sides, google rua dos bikinis… you go girl!
also quality surf around, vitor ribas hometown…
Now that CA college athletes can cash in on their name/popularity, Nike has new marketing avenues that need a cash infusion to hit the ground with momentum. Letting Hurley go gives Nike that needed cash.
I haven’t listened yet but I’m quite sure that this is your best episode ever.
By far.
You say that every time you put out a new one.
This time I mean it.
Much better than coke and surfing.
Seriously bro, you fucking get better every day.
How many people can say that?
I thought the manscaping / dating part was boring and skipped it.
Does Nike know something we (other companies) don’t, dumping a surf brand right before it’s inaugural debut at the Olympics (Mega Exposure)….they might of even had a Gold Metalist on their team…..well, pretty sure they thought this through and maybe just decided it’s not worth the risk……they have their sales figures and what not……..and another one, and another one, and another one bites the dust……. thank you, Freddie M…….
Surfing won’t even be on the map for Nike in the olympics.
Ok, that’s good…….
Nike has crunch the numbers and surfing isn’t worth the $$$
yeah bc one thing the swoosh lacks on a given olympics edition is exposure, or a gold medalist… you kinda dumb innit?
Better to send them
Somewhere without surf and watch
Bourez kill them all
Yep ! The Spartan might go à la 300 and wipe them off the face of the planet ….. Then a bloke runs a marathon to announce the victory and drops dead ….. Olympic lessons to be learnt there ?
I’ve always wondered…. how much value in dollars does a top surfer bring to the table of a company like say Hurley? Like how much did Kolohe bring in for Hurley?
Injured, probably not very much. But who buys Hurly anyway…….
So I wonder what Hurley’s ROI was for Kolohe?
Not much. Just collateral marketing support for their elite performance brand positioning.
Mostly people who don’t surf buy the brand in my experience
yup, surfbrand + top surfers = market value… who’d tell?
…also, kolohe top surfer?
Sold as a top surfer.
I don’t know who is going to be the final survivor , The Omega Man / Woman , Charleston Heston Again , Planet of the Apes too , but since the game changed Miguel got Cut a few years back , Laura went to Bong and R.I.P took over the Coffin Rider and East Coast Evan is in his 22nd year on the QS … just joking 22nd on the QS .
Here he is the last man standing , The Last Man on Earth ….. and he got a gun .
https://youtu.be/KfxxSeURcKI
Actually not too far off with Evan. Been on the QS since 2008.
I was lucky enough to be in the water with him a few years back at low tide , onshore , backwash , closeouts at Boomerang just after the QS and the next event at Newcastle and he was absolutely killing it ,super fast , busting a variety of big airs at will ,a level above the rest of his QS traveling pack in those conditions …. Just doesn’t seem to have the same impact at spots like Haleiwa or Sunset ?
Yes, I’ve watched him surf some good heat at sunset a few times but he always seems to be close to qualifying up until the triple crown. Nat young is kind of stuck in that situation too. Both charge pipe lefts though.
Yep . He nearly paid the big price for charging a few years back and was lucky enough to be save by Andre Botha . Nat slipped off by the closest of margins , and seemed to be suffering that year under some type of emotional strain which he hinted at in interviews but the subject was never brought up . He got on a roll in the middle of this year after the win in Japan , then stumbled in the Euro leg ….. Hawaii will decide .
Isn’t Ace Buchan on team?
I was just working from the photo at the top of the article .
Picking the winner would be tough but I’d put money on Kolohe coming 2nd.
very high