Lonely Boy: Exiled Royal Prince Harry spotted surf-checking Malibu all by himself days ahead of impending lockdown!

Somebody ripped my stick.

I have never cared much for Great Britain’s ruling family, the Windsors, even though my father once told me that we were 12th cousins with Queen Elizabeth making me part of that family.

Much of my childhood was spent pondering how many princes and princesses, dukes and duchesses, would have to meet untimely deaths before Sir Charles from Coos Bay could ascend to the throne.

A lot, huh.

12th cousins is farther away from Buckingham Palace than Sal Masekela is from attending Kelly Slater’s Cocoa Beach 4th of July party, I think.

But back to never caring much, since Prince Harry and his wife the Duchess of Sussex Meg Markle moved to greater Los Angeles my news feed has been littered with stories about them.

Incredibly mean stories.

Like, vindictive gossip featuring a violent sort of nastiness that I never knew existed. Really going for the throat of trying to rip families apart and make them hate each other and plot against each other etc.

I used to think I was an asshole but now realize my air kisses blown toward Herr Paul Speaker, Backward Fin Beth, Li’l Zach Weisberg, Ashton “Bilbo” Goggans, Kelly Slater’s sixteenth best friend Sal Masekela, Erik Logan’s undersized canoe, co-Waterperson of the Year and co-Owner of a Southern Plantation Dirk Ziff, etc. were so gentle as not even to register on the royal scale.

Well, that’s that.

Also, Prince Harry was spotted on a bike yesterday surf checking Malibu all by himself mere days ahead of the impending re-closure. If you saw him in the lineup would you leave him alone? Gift him a wave? Throw a loose shaka? Back paddle and send him to shore?

Have you ever fanned out on another man, or woman, surfing?

I saw Perry Ferrell coming up the stairs after surfing my local once but kept my mouth shut and my hands to myself.

But back to Ashton, how do you think he’s handling quarantine while being discouraged from awkwardly draping himself over his favorite professionals? Has he already moved through all the stages of grief or has he high-centered on the “eating ice cream straight out of the carton” phase?

Much to ponder.

One of those summers.

Summer of blood continues: French Olympian Michel Bourez attacked by twelve-foot hammerhead, only the eighteenth person since 1580 to be hit by species: “I put my foil in between him and I to protect myself!”

"I felt like surfing at Teahupoo when it’s ten-to-twelve foot!"

French Polynesian surfer Michel Bourez has posted a breathless account of being hit by a “three-to-four-metre hammerhead shark” while piloting a foil-board thereby confirming the summer of 2020 as the season of the shark.

Or, more colourfully, The Summer of Blood.

See here, here and here. 

“I was doing a down wind from Tahiti (Mahina ) to Moorea (Vaiare) when a hammer shark chased my foil and bite it. He broke the tail of my @signaturefoils so I could not keep going,” wrote Michel, employing excellent use of Instagram handles.

“Then I sat on my @firewiresurfboards and waved at my friends on the boat to come and pick me up. After two-to-three minutes by myself, I felt something was wrong so I looked around me and stayed in alert just in case the shark would come back again.

“I was right!

“The three-to-four-metre hammer shark came back again at me so I put my foil in between him and I to protect myself. He bit my foil for the second time realizing it was definitely not eatable and swam back away from me. The boat picked me up a few minutes after and I was safe.

“Fifteen minutes later I decided to go foil again and finished the race we had.

“I felt like surfing at Teahupoo when it’s ten-to-twelve foot! We know the risk to get hurt or even dying but the love of our sport is too strong. EVERY TIME I go foiling in the deep blue, I’ve seen hammers sharks cruising around so I know the risk since the beginning. The ocean is their world and I respect that! No bad feelings at all! He just owe me a new foil…”


Hammerheads are unfathomably rare.

According to the International Shark Attack File there have only been seventeen recorded attacks (make that eighteen) since 1580, none fatal.

Confirmed: “The Inertia” is one of the fourth or fifth worst surf adjacent websites to have ever been conceived by a University of Southern California business major!

"5 of the best coolers for a perfect 4th of July beach day!"

Hrd times. Or hard times if you happened to be born before 1999 but we are living in them.

A World Surf League purchased for free by South Carolina plantation owner co-Waterperson of the Year Dirk Ziff.

A virus that killed everyone and shut down the world’s economy but then started killing everyone else and shut down the world’s economy again.

Beaches shuttered though not really “enforced.”

Chris Ward still off tour.

But at least some things are consistent.

Even more than consistent.

I have not typed “theinertia.com” into my browser (sometimes Chrome sometimes Safari depending on the winds of change) for maybe a year.

I just did and oh my goodness.

Oh my goodness!

Founder and daddy’s tax write-off Zach Weisberg has hit a total consistent level of suck.

In our ever evolving world of shit this should come as great comfort.

Today’s offerings include, and I’m not kidding:

5 of the best coolers for a perfect 4th of July beach day.

Koa Rothman: ‘Malibu is more dangerous than Pipeline’

These four surfers just launched…


Thank you The Inertia for dredging the absolute worst of surf x humanity years ago and staying true to that course.


Crappy 4th of July: Kelly Slater’s hometown of Cocoa Beach limits beach parties to ten people or less ahead of the holiday weekend!

"Don't go to the beach."

Hammers continue to fall across these United States of America as Covid-19’s dreaded second wave breaks from shore to shore. Los Angeles County? Shuttered though maybe not enforced. Arizona’s Big Surf? Temporarily re-closed.

Kelly Slater’s hometown of Cocoa Beach?

Mayor Ben Malik took the bold step of limiting parties on the beach to ten people or less and encouraged people to not come to the beach at all.

“If you are at risk, you have a choice. You know what? The beaches are going to be crowded. It’s a holiday weekend. Don’t go to the beach. If you don’t like crowds, don’t go to the beach.”

The order will stand for 60 days, through the rest of the summer, and be very sad for people with more than ten best friends.

Will Kelly Slater be there with ten of his best friends?


Who would they be? I think, in order of least best to most best:

10. David Hasselhoff

9. Jack Johnson

8. Charlie Goldsmith

7. Eddie Vedder

6. A golf club

5. Raimana Van Bastolaer

4. A spoonful of organic coconut oil

3. Pat O’Connell

2. A Kenny Loggins CD

1. Kelly Slater

Sal Masekela would miss the call up by six slots, losing out to a can of dolphin safe tuna and Hulk Hogan amongst others, and spend his 4th of July weekend narrating his iPhone photo album titled “Me and my best friend in the whole wide world” featuring pictures of Kelly Slater plucked from the Internet.


Happy motherfucking fourth of July. | Photo: @mallcop

LA County Sheriff refuses to enforce July 4 beach closures: “We are Care First, Jail Last!”

“We were not consulted on the beach closure, and will only assist our beach cities in closing parking lots and traffic enforcement on PCH," says man with badge.

On Monday, The Los Angeles County Department of Public Health ordered LA County beaches closed for the July 4 holiday weekend after a spike in COVID-19 cases.

County officials promised thousand-dollar fines for anyone who hit the beach or hovered near “piers, public beach parking lots, beach bike paths that traverse that sanded portion of the beach, and beach access points.”

“The Fourth of July holiday weekend typically means large crowds and gatherings to celebrate, a recipe for increased transmission of COVID-19,” said Barbara Ferrer, PhD, MPH, MEd, Director of Public Health. “We all need to take this virus more seriously and residents and business owners must do their part.”

Question is, who’s gonna be writing the tickets?

LA County Sheriff Alex Villanueva told FoxLA (Yeah, I know, Fox) he and his deputies ain’t gonna arrest or fine anyone.

“We were not consulted on the beach closure, and will only assist our beach cities in closing parking lots and traffic enforcement on PCH. In regards to enforcing the beach closure, we will not be enforcing it because we are ‘Care First, Jail Last.'”

Care First, Jail Last is an LA County initiative that seeks to provide care and treatment instead of jail, where possible.

Note: If you’re kicking around Malibu, you’re outta luck.

“The Malibu/Lost Hills Station Beach Team will be patrolling the beaches throughout the weekend and late into the evening. This new order makes it illegal to trespass at these locations and is punishable by law to include, but not limited to, a $1000 fine.”