"Kelly, as a business man and a national hero, could make better choices. So, yes, I am a thorn in his eye."
One week ago, the eleven-time world champion surfer Kelly Slater proved, again, his willingness to unholster his telephone when he opened a front on Instagram with bête noire Peter Schroff, the noted LA-based shaper and artist who has turned his hate for Asian-made surfboards into performance art.
(To see Schroff’s body of work on Instagram click Blood Feud: Schroff v Hayden Cox, Relentless: Schroff’s War on Mark Price, Peter Schroff Does Yellow Face, Modern: Peter Schroff Doubles Down and Three-Way: Dorian v Tudor v Schroff.)
The owner of San Diego surf shop Happy Battles, Mark Polintan, had posted a photo of a Schroff t-shirt commemorating a 2019 show where Schroff had used a chainsaw to destroy a Slater Designs Sci-Fi.
Kelly responded with the pointed message,
Earlier today, I interviewed Schroff, sixty-six years old and living in a gorgeous shack in San Pedro, a neighbourhood on a little peninsula next to LAX and the Wilmington Refinery.
Schroff asked, “What do I owe this dubious pleasure, too?”
There was a pause and he laughed,
“I’m sure I know what it’s about.”
So we got into it,
Schroff beginning with, “Kelly, hands down, best fucking surfer that ever lived and I’ll tell him that til the day he dies.”
I’ve been doing this work (making surfboards) for over fifty years, I have a lot of friends in the industry and I’m trying to preserve a dying breed, an endangered species. I think Kelly, as a business man and a national hero, could make better choices. So, yes, I am a thorn in his eye.
Brief pause.
“Thing is, he’s a national hero and where he plays the world plays. I’ve been doing this work (making surfboards) for over fifty years, I have a lot of friends in the industry and I’m trying to preserve a dying breed, an endangered species. I think Kelly, as a business man and a national hero, could make better choices. So, yes, I am a thorn in his eye. Kelly has a lot more to lose than I have to lose and, you know, I’m going to die soon, so I don’t give a fuck. What I do won’t affect me. I don’t make enough surfboards. The battle with Kelly killed my business. I don’t get any benefit. I’m just sticking to my guns. Every board is handshaped and sprayed. I back up my words.”
A light laugh, as if he’d just spilled milk on his little frock.
“It’s fun, like playing a game of pool. Everybody gives it their best shot. Each year I keep praying that Kelly wins his twelfth world title, to show how great he is. My favourite saying is, Kelly is like Marlon Brando in Apocoplypse Now. He’s off his rocker but he’s amazing. Then again, I’m off my rocker, too.”
After a brief foray into the cosmic occurrence of the number three, Schroff continues.
“Kelly’s board designs are brilliant, his surfing is brilliant, but going to Thailand to have ‘em produced? That’s my only gripe.”
And?
“Kelly’s just gotta get a backbone over this kinda thing. Life is great. No fucking shit.”
I like this guy more and more
One of the tenets of capitalism is profit. And nothing sucks away profit more than labor. Ergo why the shelves of Walmart are filled with shit that is Made in China.
so he hates thailand…?
talking out yr arse
Making shit overseas is part of our capitalist system. Just as I can choose to buy boards made here in the USA, Kelly has every right to make his where he pleases. Why is this a thing?
Nah you are getting capitalism and globalisation mixed up. If Schroff is getting paid to make his boards in the US (and only in the US) he’s still a capitalist.
I don’t think so. I am not saying Schroff is not a capitalist – he is, he just chooses to make his product where the cost of labor is higher compared to other areas of the world – his choice.
‘Profit’ is one of the key fundamentals of capitalism if not the most fundamental. The way that has been found to increase this profit and to grow is to make stuff overseas and then ship it back – labor is one of the biggest costs for any business. This is what Kelly has chosen to do.
Kelly is simply is using cheaper labor to increase the profitability of his company which is fundamentally part of our capitalist system. Look no further than Walmart that has shelves filled with junk ‘Made in China’. There is a reason companies continue to have their stuff made overseas, and that is slashing labor costs to increase profit.
Bullshit.
You’re assuming that made in USA products are ONLY more expensive than Chinese (or Thai/etc.) products, and that this is due to the difference in labor costs. American made products are generally of higher quality and last longer. No serious craftsman or tradesman uses Chinese made tools, because they are poorly made and lack durability. It’s not about labor costs, it’s about quality of manufacturing , attention to detail, and higher quality materials.This of course doesn’t apply to automobiles. Japanese cars are -sadly- FAR superior to American made cars/trucks, in terms of reliability and resale value.
Well no, obviously they are not ‘ONLY’ more expensive. In this case – boards are cheaper made overseas. There is a reason why a ton of stuff is made overseas and a large part of that reason is labor costs.
Not of it means anything, we are nothing but observers, spectators and players pretending this melodrama has any significance…keep ripping Kelly.
I’ve always been confused about sex, and still am,,,
He said San Pedro is on a “peninsula next to LAX”, which is technically true.
Kelly: “Chin, knees! Chin, knees! Chin, knees! Chin, knees! Chin, knees! Chin, knees! Chin, knees!!!!!! That’s a breathing exercise that calms the mind & spirit for bold moments. Ready? Good. There’s some people you just can’t block out of your mind. Peter Schroff, now you’re blocked!”
Well I think we all learned something by reading this article. Be the ball.
Sincerely,
Walter Mondale
Anyone know the seibold rumor?
He’s got covid from wrestling a bronco, and now he’s a morbidly horrid level of cry baby!?
I wish I had a million bucks to throw around. I’d buy a full quivering engorgement of Schroff’s sticks, just to support the chap for daring to have a personality.
I’d put more people to work. Pay off fishermen around the World to chum all popular surfing spots. I’m sick of their even being a “side story” to surfing. Paddle out, get barreled, go home and slay your girl!
Or guy.
Personal choice is everybody’s right!!! But I still make gay jokes, and will until my death! My gay friends hate 2faced hetros!
Ummmm there are girls here too. I know, hard to comprehend Brah!
bet u cant wait to meet one, huh big boy!?
“a full quivering engorgement”
Lovely stuff. A full face shot in the style of D Rielly himself.
Happy Battle is a surf shop that is inland as f’k, and the owner is from New York City(born PI). I can’t even begin to tell you how his whole clientele, and shop are as ‘zonie as you can get! Whoever is selling China boards deserve to have their shop melted. But, we all know you kooks reading this will buy a f’kn cactus if KS is selling it! Surfing isn’t even surfing any more.
He sells cool boards, but FUUUCK they’re overpriced. A local shaper (Larry Mabile) stopped shaping a year ago, and I would get boards from him for around $600 US. Happy Battle is selling them for $1,100!!
There is no profit at 600$
There is for boogie boards.
Nothing like cruising El Cajon Blvd., for an overpriced stick!!/s
When I went to SDSU in the 90’s I used to cruise El Cajon Blvd for something else. What a shining beacon of hope that stretch of real estate is, oh and University also. Crack cocaine was big then, or so I was told…
I hooked up with a super hot professor from there in the 90’s. She would ask me to come have lunch with her, and to bring my pit’s. I think she liked that look for her to the faculty.
That never happened for me while at State. I had some friends with similar experiences. I just spent too many nights in Tijuana making questionable decisions. I also enjoyed the on-campus bar Monty’s more than I probably should have in retrospect.
Time capsule! Sitting in the lineup at avalanche and 2 garages blow up 3 minutes apart on bacon. (Meth garage lab days)
Some time in my fourth decade did my best surfing on a Larry Mable twinzer I borrowed off another known BG commenter, He probably down’t know its me..
But why? Doesn’t out system allow one to build boards where they choose? Just as I am free to choose where I want my board made (USA please). We cannot have it both ways in a capitalist system.
What the fuck is a zonie ?
I have always put your Surfboard designs and art in a class by themselves, and still do regardless of your opinions or whoever it may offend. Just saying!
Florida man makes online homophobic rant… And the rich(surfers) are angry at the poor for some reason?
Kelly is really turning into “Florida Man” isn’t he?
Fake boards and fake waves
Kelly could be our leader
But has no compass
Kelly, of all people, accusing somebody ELSE of being an attention whore. Rich! How’s that for the pot calling the kettle black?
Spot on, as usual.
Seems to be more of a Bro Feud than a Blood Feud unfortunately!
Fucken boring beach grit, same old hate on kelly slater stories, its getting boring, And Peter schroff or what his dorking name is looks like some try hard fuck wit
I know, right.
The worlds premiere shark story website and …. nothing but fucken Kelly fucken Slater.
Shall we depart to the stab comment section for some saucy privacy?
No, im just saying share the hate, the pro surfing world has so many targets, I’m just saying mix it up
Fucken hell, trying to get attention by stirring Kelly, it’s pretty much an industry
Yeah for sure, I’m bored with it personally. I love talking shit and paying people out, i enjoy a good burn aimed at me, but I’d like to see a bit more variety in beach grits targets. Surfing is full of spinners who are ripe for paying out (All in good fun of course)
Lazy fuks
Or scared.
I often wonder what happened to the disqus username… Creed McFaggart
I think that is a real name for a Haydenshapes team rider.
In fairness, I’m pretty sure he started his attacks on the Hypto Krypto and Haydenshapes FF made in Thailand versions 5 or more years ago. I had a second hand Shred Sled I picked up off Ebay for cheap at the time and could vouch for his concerns over the construction of the boards.
Well also at the time, the Hypto was about the best known board in the world. There’s a pattern here: stick a knife into something or someone who’s more famous than you, hang on tight, and hope they somehow drag you into relevance.
But fuck I guess if you’re in America right now and not making a cunt of yourself, then you’d be feeling like you were missing out.
I always thought it went…thorn in my SIDE…apple of my EYE.
thorn in my eye? Maybe he is confused, and before you insult me…i cant be homophobic…my boyfriend is gay!
Do you think if I could find myself a gay, asian girlfriend…that was poor, and had a disability…i could pretty much say whatever the fuck I liked, about anybody?
It’s “a thorn in my Fuji apple”, or “Japs eye”.
That makes sense
“thumb in his eye.
Noted, thanks
I am just a dumbass…in a constant state of confusion
Hahaha. Must be great to be in your mid-late 40s, on Instagram, ethically confused and dying for any sort of attention. Wait, what?
Are you talking about yourself or the beachgrit editors?