Most powerful man on earth Mark Zuckerberg unfazed by criticism that he donned white face in highly-polarized era: “I think sunscreen is good and I stand behind that.”

Very provocative. Extremely un-chill.

Has the world ever been more polarized? I mean, sure at some point during Pharaonic Egypt, Alexander the Great’s Greece, post-Caesar Rome, whatever dark ages business, Hitler’s couple year 1000 year reign etc. but in our lifetime?

No.

If you were born post-Nixon.

Or George W. Bush.

So when the most powerful man on earth, Facebook founder and chief executive Mark Zuckerberg donned white face and went electric foiling off Maui’s coast last month, while Minneapolis, Chicago, Los Angeles, Portland burned it seemed like the entire first world was going to severely reprimand him.

Very ill-timed.

And the entire first-world did severely reprimand him through a couple week meme extravaganza but did Mark Zuckerberg care?

No.

In a recent interview he declared, “I’m not a person who’s under the illusion that I look particularly cool at any point with what I’m doing. But when you’re efoiling down the coast of Kauai, and it’s beautiful, and it feels like it’s awesome … you come back online and you see that’s the photo, that’s what you look like … it’s like, oof, OK. Alright. That’s maybe quite a bit more sunscreen than I thought I was wearing.”

And also…

“But look, gotta stay safe. I’m not going to apologize for wearing too much sunscreen. I think sunscreen is good and I stand behind that.”

While Lives apparently really Matter.

Very provocative.

Extremely un-chill.

More as the story develops.