Two short weeks ago the surf world was set on fire as Justine Dupont exploded in anger at the World Surf League. The Frenchwoman had been up for cbdMD XXL Biggest Wave Award though lost to Brazilian Maya Gabeira in an approximate game of centimeters.
She took to Instagram immediately, sharing her thoughts on the process:
The @wsl announced that the record for the biggest wave surfed would be awarded to a surfer who does not finish her wave. I decided to smile about it even though I am deeply hurt to be subjected to a decision that I believe is totally unfairI’m especially disappointed and ashamed of this league which claims to represent our sport
They are based on a report from scientists who use the word “approximate” in front of each of their statements. It is stipulated among other things that:
-The size of the 2 surfer girls is approximately identical: FALSE (at + or – 10cm)
-Our two waves are approximately the same distance from the photographer: FALSE these are 2 different peaks on the biggest beach break in the world.
-They define the bottom of the wave of my competitor about 2m below where the lip of the wave breaks.
-Images of the other surfer were used after the publication deadline.
Then withdrew, as a form of protest, from the upcoming French Rendezvous of Surfing.
The World Surf League’s dubious decision to award an unfinished ride when all other things are relatively equal was confusing, at the time, but clearer today as the mainstream media appears to be embracing the “Brazilian bombshell beating the boys.”
Per the Fox News story “Meet the Brazilian Bombshell Beating the Boys in Big Waves.”
It’s official. Maya Gabeira’s 73.5-foot monster wave at Nazare wasn’t just the biggest ever surfed by a woman, it was also the largest wave surfed by anyone — man or woman — in the world this year.
In the crowning moment of an incredible career, the 33-year-old Brazilian charged down the face of a giant wall of water at the same beach in Portugal where she nearly drowned in 2013.
“If there’s one thing I’ll never forget about this wave, it’s the noise it made when it broke behind me,” Gabeira said. “It was scary.”
“Brazilian Bombshell” + “Big Waves” = A clear marketing win for the beleaguered World Surf League which has rumbled through a series of gaffs since Coronavirus pulled the plug on competition. CEO Erik Logan, who had come from the Oprah Winfrey Network and styled himself as a “storyteller,” was only able to mimic already-out-of-date YouTube unboxing videos and maybe something else embarrassing that nobody watched.
With Kelly Slater eyeing television roles and Kanoa Igarshi being poorly re-branded, Santa Monica’s cupboard was entirely bare.
“Brazilian Bombshell” + “Beating Boys” = legs for days and let us keep our eye on this development. Let’s wonder if CEO Erik Logan rumbled into a hit.
A smash as fabulous as Baz Luhrmann x Brazilian Bombshell Gisele Bündchen + Chanel No. 5 – Justine Dupont.