It's go time.
BeachGrit is a fantastic place. You are here and you are what makes it fantastic. Oh, that reads so cloying but is true. Derek Rielly, legend in the game, created something, I jumped aboard and we’ve been doing our damndest to simply provide laughs without filter for years now.
Something to talk about.
Something for us.
Sharks instead of advertorial even though you hate sharks and would prefer advertorial.
We’ve all know, for years, that print is dead. Magazines don’t work. Technology, humanity, has moved on and tastes have changed and etc. etc. etc. but the death of Surfer really and truly hurts.
I remember the first Surfer I ever owned. I was down in Carlsbad, from Oregon, visiting my favorite cousins and favorite uncle, Uncle Dave, who was better than Indiana Jones.
It was my birthday and they took me to Carlsbad Pipelines surf shop. I could pick any normal priced item I wanted (no surfboards, wetsuits etc.). I picked a Surfer magazine.
Uncle Dave tried to pivot me to some surf book, seeing that a magazine is a lousy birthday present, but I held firm.
That’s what I wanted and I treated it like a rare illuminated manuscript, dusting its cover, making sure none of its pages showed wear.
Surfer magazine was something. An idea and feeling more than semi-permanent nothing.
I went on to write for Derek Rielly at Stab, Chris Cœtê at Transworld, became Editor-of-Living-Large at Surfing for Travis Ferrē where we spat down the hall at Surfer but, damn it, Surfer was the “Bible of the Sport.”
It was what mattered.
And now it doesn’t.
Is it time for BeachGrit to start printing magazines simply to keep thumb in eye?
Fuck the VAL.
More as the story develops.