"I am feeling well and experiencing only mild symptoms."
Let’s play make believe. Imagine you are the CEO of professional surfing, an Oklahoman by way of Oprah who bounded in filled with exuberance, grasping an unparalleled corpo-speak handbook and SUP oar, ready to finally but finally make the Pastime of Kings profitable and/or widely accepted by Middle America.
Imagine the various difficulties in the learning curve. An intransigent grumpy local core, Kelly Slater, Hawaiians, co-Waterperson of the Year Dirk Ziff, pandemic.
Imagine that you sorted it, though, (sort of) and got both the women’s and men’s tours launched in the Hawaiian islands just barely pre-vaccine. Months after the NBA and MLB finished their seasons, sure, and with much easier parameters but still.
Imagine that a fatal shark attack cancels the women’s event and you, yourself, cancel the men’s because you tested positive for the dreaded Covid-19.
How would you feel?
Well, all of this really happened and to the real CEO of professional surfing Erik Logan who just so happens to be an Oklahoman by way of Oprah, filled with exuberance, corpo-speak on lock, SUP oar firmly in grasp and let’s read his latest missive together.
As the CEO of World Surf League, I feel a strong sense of responsibility to share the news of my positive Covid test to highlight how deeply serious this matter is. Fortunately as of now, I am feeling well and experiencing only mild symptoms. My intention is to be transparent and for you to know that the partnerships and protocols we have with the local community in Hawaii are paramount. I’m looking forward to continuing the conversations with local officials to establish the best path forward and I’m deeply grateful to the team on the ground with me working to navigate through this incredibly challenging time.
He feels a strong sense of responsibility to share the news of his positive Covid test to highlight how deeply serious the matter is because he is feeling well and only experiencing mild symptoms even though the 2020/21 Championship Tours hang very much in the balance?
No devil-may-care and/or scare?
That’s straight party pooper business right there. Punting the apocalypse.
Self-centered and odd.
I would have written:
As the CEO of World Surf League, I feel a deep and abounding sense of embarrassment over the news of my positive Covid test and would like to apologize to all the professional surfers, Joe Turpel plus those who participated in the Surfvival League, especially those who picked Italo Ferrari as he was looking extremely solid. Big sorrys. I’m headed into quarantine where I will binge watch Sex in the City as punishment.
As the CEO of World Surf League, I am vacationing in Hawaii and you wish you were too so I will be paddling out at Pipe instead of Plump Pip and you wish you were me so… barrel. Check out my sick view.
Wait, should I be CEO of professional surfing?
What would you have written?
More as the story develops.