For the "wellness focussed crowd".
Who is the greater environmentalist, you think?
Greta Thumberg, the just-turned-eighteen-year-old from Sweden, who famously sailed from Plymouth to New York to attend a climate conference and who lives, it is believed, in an unlit paper cabin in the woods?
Or Kelly Slater, forty-nine, world surfing champion, whose latest gifts to the earth include the bulldozing of Queensland wetlands for a tank and houses and the-soon-to-break-ground $250 million pool and real estate play in the Californian desert?
The Kelly Slater Surf Resort, reports The Sacramento Bee, “will rise in the serene desert landscape of La Quinta, at the base of Coral Mountain and near the popular Coachella Valley Music Festival area. Developers hope to lure young adventure travelers and surfers to an area full of golf courses.”
“The ethos of this community revolves around the raw natural setting with a focus on sustainability,” according to a news release.
Another one reads, “The mission…is to attract and invest in inspirational people, engage great creators, build innovative facilities and amenities, as well as commit to educate and grow an ever-evolving sports and wellness community. Access to the amenities at Coral Mountain, including the KSWC wave system, will be exclusively available to homeowners, hotel patrons, members and their guests, and dining available to the public through reservations.”
The 400-acre setting had previously been approved for 750 homes and an eighteen-hole golf course.
The Kelly Slater Surf Resort will features a 150-room luxury hotel and 600 private joints that’ll cost between one and five mill. The golf course gets deleted, in goes the pool.
Garrett Simon, a partner in the real estate and development firm Meriweather Companies who’s doing the biz with Michael Shwab’s Big Sky Wave Developments, told the Sac Bee, “We expect the resort to be in high demand for the surf-loving, adventure sports and wellness-focused crowd in Southern California. We’re excited to create something radically different in an area that is dominated by golf courses. Coral Mountain will appeal to a range of people at all athletic levels who are looking to get outside of their comfort zones and define themselves through lived and learned experiences.”
I will if you will. (That’s what he said).
All of this reminds me of the South Park episode where everyone smells their own farts.
Won’t happen, four Doco’s in on St Andy and they still haven’t told the story.
Everytime one may think we’re all too hard on the non-racist environmentalist, we get an item like this…
but admit it… You have at least a hair of respect for Greta if she’s up against Kelly, right? Can you give us that? Maybe?… Just for a few minutes while Derek’s story is still fresh?…
Plain old honesty is a lot more attainable.
The Hitch slap. Nothing like it before or since.
My young adventure traveller, raw natural setting with a focus on sustainability, attracting and investing in inspirational people, ever-evolving sports and wellness community, surf-loving adventure sports and wellness-focused crowd defining themselves through lived and learned experiences measuring device is going to explode!!!!
I have no idea what you just said, but whatever it is I want one!
Really does sell itself with all the post modern lingo doesn’t it?
Yeah lucky … ‘coz your profile pic doesn’t do it ; )
I won’t hear a bad word about Stridez!
It’s sounding like there is a bit of desperation on the part of the WSL to unload this lemon while they still can. Surely the Wave garden model if proving a much better option.
Must be a bummer to contemplate living in a world where even Scotty from marketing is walking back his commitment to coal and gas and getting closer to zero net emissions by 2050.
(I’ll put this here for you in case you missed it yesterday). https://www.reddit.com/r/Qu…
swifter van parking will be a premium
This fad as you call it isn’t going anywhere especially considering how they have commodified it like in this article. Golf courses and wave pools in drought stricken California they have a lot of nerve using the word sustainability. It’s a meaningless and useless word outside of its ability to alleviate guilt for these rapists.
Ok..I thought I heard she flew back.
I’ll pass on the video.
I always kind of thought Slater was the antithesis of what surfing is really about.
Always wanting to compete and win, win, win.
And now this.
I have more respect for the everyday grommett, that just wants to go surfing and have fun.
Analogy time!…
SLATER:SUSTAINABILITY::
a. hero:marketing
b. charlatan:scam
c. messiah:message
d. kook:anus
e. mountebank:recovery
f. virtue-signaller:hypocrite
I remember where real estate backing onto the trainlines was cheap. will “train passes the apartment every 8 minutes” be in the fine print ?
Chas when do we do a BG meetup at Kelly’s NS crib and all shit and puss on his yard and pour used motor oil on his door step?
I’m starting to think Kelly isn’t the great guy we’ve been told he is. Selfish, greedy, and hypocritical seem to be better words to describe him than great.
The logic behind this is quite absent. Slater needs a good kick in the arse
‘…define themselves through lived and learned experiences.’ This bullshit works in well with the surf lifestyle coaching bullshit. Fucken VAL’s.
Would you openly spew this corpo line to your friends/fam for the $$ Kelly stands to (probably) make? Clearly he would at least endorse it.
Me, 9 figures will sure put you on the fence…
I don’t think he really gives a fuck mate. He’s already loaded and is still willing to sell out and endorse this shit.
And an “open barrel” …vs, I dunno, a “closed barrel” ?