It seems years ago, now, that the august Surfer magazine was shuttered overnight, furloughing its staff, ending a near 60 year run as “the Bible of the Sport,” though in reality it has only been seven-ish months.
At the time, legendary photo editor Peter Taras wrote, “It’s really hard for me to put into words right now the feelings. I’m a weepy mess. I taught. I was taught. I cared so much for all the creatives I worked with over the years. We were family.”
Very sad, indeed, but life goes on and, apparently, Surfer has too as a “zombie website.”
Zombie websites, those that have been purchased or traded hands, killed, brought back to life as vehicles for dark purposes, are ubiquitous in or modern media landscape.
Surfer, an empty flesh shell of itself, is currently pushing out a new series called Velo Road Trip: Beyond Boundaries. A “cross-country adventure bringing you access to individuals who are experiencing life beyond the boundaries, pursuing their passions and striving to make a difference in their local communities.”
The latest offering features a La Jolla local who is passionate about pottery and the way he has shifted his life-work balance into a life-life balance.
Per the piece:
Any surfer worth his or her salt knows that mums the word when it comes to sharing any of their go-to spots. And we promised Joe we wouldn’t spill the beans on his home turf. That said, San Diego is home to endless miles of surf for beginners and experts alike. The picturesque beauty and SoCal sun makes San Diego a year round destination for surf enthusiasts from the world over.
I was forwarded by an ex-Surfer editor and famous author who wrote, “Severson would be rotating wildly in his grave.”
I assumed over the wanton practice of surf pottery sponsored by some road bicycle brand but scrolled to the bottom of the piece and read the single comment to make sure.
Why is Surfer promoting nicotine products? This is shameful, I will never visit this website again.
Velo is a nicotine product?
Scrolling back up, I read, “VELO nicotine pouches are small white pouches that are tobacco-leaf free. Available in multiple different flavors and strengths, with VELO pouches there’s no smoke and no hassle. The best part? You can enjoy nicotine pouches virtually anywhere.”