If not now, when? And if not us, who?
When the World Surf League speaks, the world listens and the powerful intergovernmental organization raised its voice, days ago, demanding that its peer, the United Nations, preserve thirty-percent of global oceans by 2030. The order came via a compelling video detailing the specific list of stipulations that the United Nations must agree to. Namely, the preservation of thirty-percent of oceans in eight years by, I think, signing a petition.
WSL Chief People & Purpose Officer, Emily Hofer, boldly stated, “We Are One Ocean provides a powerful opportunity for the global community of surfers and ocean lovers to have their voice heard by world leaders. We know that meaningful change can be achieved through igniting passionate communities to speak up on behalf of our one ocean. The WSL is committed to working at both the global and grassroots level to protect and conserve the global ocean and, in particular, investing in youth as stewards of the global ocean.”
Professional surfers Kanoa Igarashi and Lakey Peterson are part of the shock squad and will “expand the conversation by sharing their personal connection to the ocean in an upcoming content series.”
In addition to pushing the UN toward right action, the WSL has teamed up with beauty product line Shiseido to “promote ocean conservation through initiatives such as beach clean ups and sand dune planting to safeguard shorelines.”
It might be a good idea to start sand dune planting in the Canary Islands.
I do trust when WSL CEO Erik Logan (the WSL CP&PO’s direct report) meets with the General Assembly, the full extent of surfing’s pure strength will be laid bare for all to see.