Heavy slam.
Core surfers found an unlikely ally in the ongoing war against cheaply made soft-top surfboards. The Wavestorm front has witnessed victory after victory since the beginning of the Covid epidemic with that Costco bestseller, and others of its ilk, clogging lineups around the globe leaving the aforementioned grumpy local low and sad, sunk to mid-chest on his pointy thruster.
But maybe a turn in tide?
Coming absolutely out of the blue, Jenna Bush, ex-United States President George W. Bush’s daughter, viciously and publicly savaged her twin sister and own two young daughters for participating in the soft-top life.
In a post to Instagram featuring the Bush twins and girls standing on the beach in wetsuits surrounding two large soft-tops with a third lying flabby on the sand.
It was simply titled “Sissy Surfing!”
While the word “sissy” has fallen out of fashion, being identified as “sexist” in guidance issued to United Kingdom schools and described as “just as unacceptable as racist and homophobic language,” in the United States, Bush’s message was loud and harshly clear.
Will the slur be enough to retard soft-top sales?
Fingers, everywhere, are crossed.