Toledo does not ride big heavy reef waves, in fact he doesn't even really try, and this is not ideal. But he was so much better than everybody else this year in high-performance surf, so much faster and cleaner and ahead of the performance curve—note, by the way, that he didn't go to the air once in his Finals Day heats against Italo—that the bigger crime would have been for the title to go anybody but Filipe.

Acclaimed surf historian weighs in on world-title showdown furore, “The WSL continues to shoot bullets into its own foot, which at this point is hardly even a foot, just a pulpy mash atop a mound of spent ammunition”

"I cannot imagine another example, in pro-level sports history, where the finale is so likely to fall short of what it could and should be."

WSL Finals Day 2022 is a wrap, and we won’t dwell too long, but I watched the entire damn event and need to get a couple of things off my chest.

First, I’m okay with the ten-surfer one-day title shootout format.

Yes, it means that the best performer over the course of the year—the surfer who, in the old aggregate-points format would have been the champ—might get kicked down to runner-up. Carissa Moore being Exhibit A.

But if the shootout is a bit less fair to the pros, it is way more entertaining to us viewers. A tidy half-day of competition, no throwaway heats, guaranteed drama start to finish.

So far, so good.

Yet the WSL continues to shoot bullets into its own foot, which at this point is hardly even a foot, just a pulpy mash atop a mound of spent ammunition, and building up to a “historic” Finals Day climax held in wind-chopped shoulder-high Lowers when just three weeks ago the pros were slaying green-blue dragons at Teahupoo (or not slaying; both our new champs barely drew their swords in Tahiti) is a level of corporate sporting mismanagement so extreme that, ironically, it circles all the way back to historic.

As in—I cannot imagine another example, in pro-level sports history, where the finale is so likely to fall short of what it could and should be.

Finals Day at Pipeline. Problem solved.

But how did this become a problem in the first place?

The pain in your head goes away when you stop hitting it with a hammer. The mediocrity of Lower Trestles being the hammer.

Am I wrong? WSL decision-making is so bad it feels like performance art, in which case maybe I am in fact missing the point.

It would not be the first time.

Before moving on, and even though I have taken a small dig at him above, I’d like to say that Filipe Toledo is a fully deserving world champion.

No asterisk.

Toledo does not ride big heavy reef waves, in fact he doesn’t even really try, and this is not ideal. But he was so much better than everybody else this year in high-performance surf, so much faster and cleaner and ahead of the performance curve—note, by the way, that he didn’t go to the air once in his Finals Day heats against Italo—that the bigger crime would have been for the title to go anybody but Filipe.

The comparisons now being made between Toledo and two-time world champion Damien Hardman are, for me, off base. I’m okay with Hardman’s world titles as well, even though, like Filipe, he had no interest in big surf. But Damien got to the podium by way of calculation and dead nerves and bottomless poise. Heat after heat, contest after contest, he did not put a foot wrong. Damien beat you with overwhelming proficiency.

Filipe, on the other hand, motored into those soft dishwater rights at Lowers last week and rode like someone we will meet and love in the next Incredibles movie. Scroll to 5:19 on this clip and see if you agree—although the point I’m trying to make may not work out of context with how everybody was performing, and while I know you non-CT folks will tolerate this contest hoo-haw up to a point, I will not ask you to go back and watch earlier heats and risk breaking the trust we have thus far built up.

Filipe Toledo and Stephanie Gilmore are both righteous champions atop a glitzy, flimsy, hapless professional organization. They should be better served, and who knows, maybe things will improve CT-wise in 2023.

But right now they deserve to be simply and loudly celebrated.

Vicki Williams, who in her surfing heyday went by Vicki Flaxman, looked like Steph Gilmore but with 25 added pounds of lean muscle in her arms, shoulders, back, and thighs. She out-surfed all of the women and most of the men at First Point Malibu during the early 1950s, and if Finals Day (or my possibly-too-lengthy recap of Finals Day) has left you wanting to get your feet back into the earthbound and slightly delinquent foundation upon which our non-sport sport was built—Vicki Williams, 90 years old and serving for the win at this moment on some godforsaken heat-blasted pickleball court in Sun Valley, Idaho, is here for you. New Encyclopedia Of Surfing hire Ella Boyd talked with Williams at length, and you won’t regret setting aside 20 minutes to read the whole thing, but for the moment let’s enjoy this short excerpt.

&Ldquo;Vicki Was Married For 57 Years To Green Hornet Star Van Williams, Before That She Was Married Briefly To Another Hollywood Hunk, And While In Hawaii She Dated A Kahanamoku&Mdash;One Of Duke&Rsquo;S Nephews, I Think. She Was Big And Strong Enough (160 In Her Wet Jantzen Two-Piece) To Crush Men, But Why Bother, They Fell At Her Feet.&Rdquo;

Did you know pretty much everyone who surfed Malibu?
Yes, pretty much. Unless they were from the Valley. You know, we weren’t even supposed to be on the beach at Malibu. There had originally been a big wire fence because of that estate right on the point. They’d fenced everything off but we tore the fence down, and that’s how we got to the beach.

How was it being around celebrities [from nearby Malibu Colony]?
We kind of thought they were weird. They were older and they didn’t surf. The Malibu scene was local, very local.

Do you think people even knew about you guys surfing or did they just not pay much attention?
Nobody paid any attention. They didn’t know what it was, or what we were doing. They’d see the surfboards on the car, but they didn’t really know.

Did you go to San Onofre?
We did, and everybody laughed at our boards!

Why?
‘Cause we had these new balsa boards, which were smaller, and the guys down at Sano laughed and said, “Oh my God, how do you ride those potato chips? How do you ride the soup?” And we said, “We don’t ride the soup; we’re in the curl, honey!”

I’ve often said that I love surfing, not surfers. But sometimes I really love surfers.

(Like Matt Warshaw’s flavour? This story comes from his weekly mail-out, called Wednesday Wrap, which is sent to all good surfers who cut three bucks a month to subscribe to his bottomless archive of surf history. Join here.)

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Mik
Mik
4 years ago

WSL is out of touch with the reality of its Market. So is this commentary. We want to see the best surfers, in the best, most exciting, most challenging surf. PERIOD.

Sure, a 1 day surf off will attract attention, because it’s an easy watch.
But the numbers are skewed by the simplicity, and the top 5 surfer’s status.

The real measure of a contest year is generated by hosting events in insane surf, and watching who rises up. Instead of focusing on THAT (!!!), the WSL decided to focus on physical numbers of people on certain beaches in OZ, SoCal, Brazzo… When surfers actually want events to be held on the best waves, which are difficult to get to.

Focus on THAT, and you will see the numbers you’re seeking, and the numbers will grow. Trestles numbers will plunge further next year if it’s boring surf again. Get a CEO who understands surfing, and isn’t a sell out to golf / tennis mentality. Mr. Robert Martinez is available…

Sellme fitzgobbins
Sellme fitzgobbins
4 years ago

Filipe always looks so tough and agro when he is being chaired in victory, not so much when he is in the channel shitting himself, quite a paradox

charles baer
charles baer
4 years ago

https://youtu.be/K7Ftb3uITzo

[];[;[‘;[‘[‘;[‘;[‘;[‘;[‘;[‘;[‘;[;'[‘[;'[;];[‘;[‘.[]’;..;[‘;.[‘;.[]’.[‘

charles baer
charles baer
4 years ago

][;’/'[];/[];/[]’;/][‘;][‘;];]’;];/

https://youtu.be/vhQLx9a8DZQ

[];[];’/[]’;/'[]

charles baer
charles baer
4 years ago
Michael Flatlately
Michael Flatlately
4 years ago

You should probably not be okay with the finals format for the reason that it can’t be held at Pipe. No Hawaiians in the draw, no Pipe.

Sj
Sj
4 years ago

Finals day at pipeline but….incorporate the upcoming vans pipe rules. Its gonna happen! And then we’ll all be critical of the champ winning at pipeline not just because of getting pitted, but airs and turns at pipe! Controversial!

DKlein
DKlein
4 years ago

Matt, sincere thanks for this and all of EOS! It’s the best read and the best $3 I didn’t spend on a burrito. I have found hours and hours of interesting articles on there by you and hundreds of other surfers/writers. I think even free rider would like it. I know that the hilarious channelbottom would love it. Cheers! If you are ever in Crescent City, look me up and I’d be happy to show you a few under the radar mediocre but beautiful novelty spots and rekindle your surfing jones! Much love and respect to you.

No Feelings
No Feelings
4 years ago

You should be writing for Tracks.

PacificNorthPest
PacificNorthPest
4 years ago

I think they should start rewarding switch tricks too. Force the groms to become ambidextrous like good skaters.

No Feelings
No Feelings
4 years ago

Toledo and Gilmore represent the best of surfing as it is practiced by the vast majority of surfers, day in and day out, i.e. making the best of the kind of waves that people surf before or after work. Do with that what you will.

Contests, even at Pipe, are limited by mother nature. Conditions seldom remain consistent, and on most days at Trestles, it’s inevitable that the final will happen in chop. Mornings and evenings offer glass. Mid-afternoon, not so much.

Some of the most challenging waves are not great to watch. I think it was this year’s Sunset contest that I was watching. As a surfer, I really admired the fitness and fortitude required to surf the conditions. It looked like a world class pain the the ass out there. But I got tired of watching. It wasn’t good spectator material.

I’m not sure that the problems with a world tour, different types of waves, the endless big barrel vs surf/skate performance debate, etc. are solvable. The concept of the top-tier tour has inherent shortcomings.

Jordy's low key claim
Jordy's low key claim
4 years ago

In my humble opinion I would say that Italo’s backhand surfing is sorely underrated. It was a crisp and fast as Pip’s.

Brutus
Brutus
4 years ago

yeah so he surfed 2 heats and knew he could win with the waves he had , that’s why Italo is so dangerous….one big air and wins. Italo’s surfing/airs got him to final..

Ethan and Jack choked big time, did not even look competive,,,,,

K0o_o0K
K0o_o0K
4 years ago
Reply to  Brutus

When you see Italo get no score boost for a well-executed big spin (or for tahitian chargers in the barrel switch) it is hard to say creativity and progression are part of these contests. Not in the minds of the judges anyway.

Also would say that most anyone, especially casuals, would prefer watching big barreling waves and danger versus a finals day at the slopey and dull “skatepark” of trestles. Fun to surf shit to watch.

John Wayne
John Wayne
4 years ago

Exactly. Did not push the envelope what so ever. Played the game and won. Good on him. But he still has a small set.

Brutus
Brutus
4 years ago
Reply to  John Wayne

as everybody on this has…….a small set!

Abscessed Llama
Abscessed Llama
4 years ago
Reply to  Brutus

“My set use to be bigger!”

Brutus
Brutus
4 years ago

so were mine, amazing how age/drugs/Rok n’ Roller , and prostate cancer contributed to shrivelitis,LOL!

Chazz Michael Michaels
Chazz Michael Michaels
4 years ago

Completely agree. I like the one-day format. God knows surfing needs some sort of format wrinkles to give it sporting tension. But, as you and many others know, if you’ve got one damn day to do it then you’d better make sure it’s a good one. And Trestles was never going to be that place. Unfortunately it’s decision made by money, not surfing.

NEGATRON
NEGATRON
4 years ago

September is ideal for so many surf zones. Pat O’connell was pretty clear the final 5 were going somewhere juicy pre-covid.
Next year, no excuses. The waves have to make the Surfers accountable and the WSL can’t pretend that Trestles is worthy for a title showdown.

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  NEGATRON

And production with today’s tech would be easy to pull off–a few video cameras (GoPros with wifi even), some seats on a boat for judges, some chefs to cook for everyone, and surf. Derek Hynd pulled this shit off in the last 1990s for Billabong. Contest surfing is worse now, than that pinnacle, which is crazy to think about. The only other sport I can think of that’s more boring now than 20 years ago, is American baseball. Those stands are EMPTY, unless there’s a storyline attached. But the owners are so rich and TV contracts so lucrative, they still have a league. God forbid Ziff pulls out his money–good bye pro tour.

Michael Flatlately
Michael Flatlately
4 years ago

I remember one of the poddies did an interview with one of the label execs involved in the organising of those contests and he was lamenting how they’d get gaffed majorly by local bodies and the like. Cost a fortune. They have to figure out a way to do it though. These 10 day windows are sucking the life out of the thing.

Turtle
Turtle
4 years ago
Reply to  NEGATRON

Didn’t they have a 3 year contract with Rip Curl at Trestles? We might not see a venue change until 2024…

Michael Flatlately
Michael Flatlately
4 years ago
Reply to  Turtle

Also, who’s going to hold a comp with no reps from their country competing? Well, El Salvador and probably Indo, but maybe not. Maybe Fiji. Ok, so quite a few. Point not proven. But, imagine a finals with no Brazilians in the top five, held in Brazil. I suppose E-lo would just count all the beachgoers playing Frescobol in his numbers.

NEGATRON
NEGATRON
4 years ago
Reply to  Turtle

That’s what I heard somewhere. Surely they’ll read the crowd next year and relocate. Their credibility is at stake.

The MHL Buoy
The MHL Buoy
4 years ago
Reply to  NEGATRON

Send them to Kahutara then?

Michael Flatlately
Michael Flatlately
4 years ago
Reply to  The MHL Buoy

Censorship alert Negs

The MHL Buoy
The MHL Buoy
4 years ago

I wouldn’t hold a grudge if he did. Everyone wants to watch pro surfing, just not have the circus roll up to their wave and ruin it. The list of boardriders clubs/local communities who would tell Elo to beat it is far longer than those who would roll out the red carpet.

NEGATRON
NEGATRON
4 years ago
Reply to  The MHL Buoy

No thanks, I dont love pro surfing that much!

Kook of the Day
Kook of the Day
4 years ago

Thanks for the great article in TSJ- great read, great images, how do I sign up to be a crofter….????

Chazz Michael Michaels
Chazz Michael Michaels
4 years ago

Funny, I’ve just been talking about crofting. Been trying to get a bit of land myself. Unfortunately it’s mostly wrapped up in antiquated laws that make it a right pain in the arse.

Thanks, though. Really enjoyed working on that one.

samwaters
samwaters
4 years ago

Is anybody listening?
If surfers are barely excited about a final, what makes you think the general public will be excited about it, and that’s where the money is at, and if you can’t turn a profit– how can you stay in business?
The old Asp couldn’t.
Even if it was a Pipe, the general public may tune in for a day, but I can’t see them following surfing the rest of the year.
And if there’s no mainstream following, it seems there is no real money for the WSL.
Once again, it seems the only thing keeping pro surfing alive is– Dirk

Brutus
Brutus
4 years ago

it seems a lot of old school people want Pipe/barrels/injury drama etc…..so the waves at Pipe bring in another part of your surfing which requires , bigger balls /local knowledge and experience in Pipe/Backdoor types of waves!

So this year the surf has been pretty average at every surfbreak….and Pip profited by ending the year 1# and won in very average trestles waves.

I love watching guys get barreled at Pipe/Backdoor…but it’s all been done before !

What’s interesting at Trestles is the boards/airs and a competition based on high level of maneuver’s and creative /innovative airs……

So my point is that what does the general public prefer to watch , and calling Pip a coward is really demeaning…as I have said before I have a mate who has no fear of waves, anything under 20′ is boring , but he’s terrified of sharks’, and I am not…

So am I a coward when I shit myself with RCJ , when he stops yawning and swell starts going richter , or is he a coward because of sharks????

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  Brutus

His job is to surf big waves. Felipe’s job is to surf reef breaks during a contest window. One of those two people, does their job. The WSL has allowed for the other, to be the world champion, despite not doing the basics of their job (catching a wave and standing up).

Brutus
Brutus
4 years ago

His job is to win contests, World titles so he can provide for his very big family …….so he looks at the rules/format wins comps , World titles….and J-bay is a reef as is Bells??

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  Brutus

You’re being pedantic, Maurice. Are you also speaking of the pompatus of love?

Ok, you want to include cold rock reefs, then Ireland at 10 feet, Box, Shipsterns, etc. But not sure why they’d pick that, over a tropical destination.

I guess I’d want to be the best at my job, and be able to look the people I’m competing against in their eyes, and know I don’t have an asterisk next to my name. And by so doing, I’d make even more money. But yeah, floating for 30 minutes at heaving ledges, is by definition not doing his job. Or, he’s too scared to do his job. Neither is a good look for a world champ. But we all know this already.

Brutus
Brutus
4 years ago

I never get away from that song..ah the gangsta of love..LOL!!

I think at most surf spots on tour Pip, has the respect of the Surfers/fans…yeah he has a problem with Ledgy/slabs……

The tour at Trestles is probably a helluva a lot cheaper to run, it’s in the biggest market the USA , who know?
I do know we are the minority now, growing up surfing and not finding surfing as a adult……so surfing is a completely different sport now , as we dinosaurs in the last days of relevance , or not?

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  Brutus

I just wish they’d be honest. The wall of positive noise is the problem, really. BG and shearer the only ones willing to call it like we all see it.

Brutus
Brutus
4 years ago

yeah but’s its all abut marketing……made by sufferers for Surfers, only a Sufferer knows the feeling ….blah blah blah……so honest and truth were lost decades ago!

tim_nelsen
tim_nelsen
4 years ago

Jen uncovered a few cobblestones with Carissa!

tim_nelsen
tim_nelsen
4 years ago
Reply to  Brutus

Post-contest, WSL guys in the line-up discussing the future: “Do we need more or less office space for next year? Also consider the rising costs of living…” Modern problems in the Orange County…Trestles was about as close to the home base for obvious reasons…”Budgets…”

tim_nelsen
tim_nelsen
4 years ago
Reply to  Brutus
tim_nelsen
tim_nelsen
4 years ago

abracadabra! you’re such the joker…

tim_nelsen
tim_nelsen
4 years ago

from a deep dive into the archive, I bring you full circle back to…Comedians Getting Coffee while dissing the song.

https://scontent-sjc3-1.xx….

samwaters
samwaters
4 years ago
Reply to  Brutus

What does the “general public” prefer to watch?
I think the real ? is, how many people are really watching a final on a ‘Wednesday’ morning?
Or, how many people are really watching surfing at all?
I’d wager, not near as many as the Wsl says, and not enough to make the Wsl profitable.

Brutus
Brutus
4 years ago
Reply to  samwaters

as the majority of surfers are now VALS , what is real?

The Bitchy Crab
The Bitchy Crab
4 years ago
Reply to  Brutus

You’re the coward.
That was established decades ago

Brutus
Brutus
4 years ago

oh c’mon troll boy….you wouldn’t have even been born or started surfing decades ago?

Yes compared to RCJ I am a coward…..but I’m sure you could shame him with your incredible level of couch surfing and forum trolling and white sniping?

PacificNorthPest
PacificNorthPest
4 years ago

Two things:

1) Trestles was largely the same fucking turn over and over this year, men and women. We all love the AI-esque top turn drawn out to a down carve, but all croutons makes for a boring salad. Like skating, WSL needs to give more weight to difficulty and innovation.

2) Totally agree that the final needs a barreling wave. But also a wave that offers turns too. And a wave that takes some savvy/experience to do well in. Complete game should win it.

And bonus, Felipe Toledo is a total fucking coward. I’m no shallow reef hero, but the entire surf world watching, two legends going off, and conditions not code anything. Ride at least one mid-sized wave with an easier get in for fucksake! Little girls are doing it for fucksake! He should have rather got pitched and been helicoptered out on a stretcher than puss out yet again. It’s an embarrassment the WSL calls that the best surfer on earth.

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago

Keramas? Sunset at 8 foot? Haleiwa at 10 foot? Gas Chambers? Some reef in Puerto Rico? Gnaraloo? i.e. we can easily name 100 breaks that fit your criteria, on the right swell, all of which would have provided better storyline for finals day. Fuck, how about Skeleton Bay even. That’d be fucking bad ass.

Let’s not forget Felipe choking a few years ago at Chopes; and again at Box. It’s a pattern. Until he’s posted up at these breaks during prime swell season, dropping in for 3 weeks straight, he’s got a big ol asterisk. We know he can do 360s in his sleep. Good on him. Time for him to put the hours in at heavy breaks.

Hope JJF, Gabby, Italo, Jack, Kelly, and 6 others stomp him next year until he at least be competitive against them at those breaks–consistently losing to them, would hopefully encourage him to put in the needed time to be a worthy champ, capable of handling those types of waves. Too bad WSL is going to gift him 3 more titles via Trestles as the finals day.

Brutus
Brutus
4 years ago

lets hope Jack/Ethan don’t choke again….JJF might return but why would he?

Gabby, why does he need to surf comps…bit more driven than JJF…??

Kelly is over the hill……Italo could win a lot more…….lets have the world titles at J-bay……so, how would pip go?

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  Brutus

It’s not a heavy barrel, and a lined up right–he’d do great, obviously. Why not Box, then? Or GLand, when it’s legit. In other words, force Felipe to earn it. I’m old enough to remember when Taj qualified for the tour at age 18 or whatever, and he remained on the equivalent of the QS at that time, because he wanted to get better in big waves. Too bad Felipe would rather spend all offseason twirling at Trestles, than surfing perfect reef breaks on his sponsor’s dollars.

Brutus
Brutus
4 years ago

box is boring to watch…shortest barrel in the world….tried G-Land bad timming….

Taj qualified for the tour but was too young and was not ready for the dog eat dog world of the ASP…..

Derek Hynd's Missing Fins
Derek Hynd's Missing Fins
4 years ago
Reply to  Brutus

Agree on the shortness of Box. Point is, if heavy, Felipe ain’t catchng a way anyway. “Bad timing” = they fucked it on tide and short window. Should know better. So it’s a half ass product. That’s the problem.

PacificNorthPest
PacificNorthPest
4 years ago

Tavarua? Seems to deliver no matter what … Restaurants is a legit wave at head high

The Bitchy Crab
The Bitchy Crab
4 years ago
Reply to  Brutus

Plus the crappy boards

Brutus
Brutus
4 years ago

now snarky , I realize history isn’t one of your strong points , and I am sure you had a strong working relationship with your shaper and have a great collection of magic boogey boards……I am really starting to wonder if you might be a disgruntled sufferer that has had the joy of surfing with me??

Michael Flatlately
Michael Flatlately
4 years ago
Reply to  Brutus

Could’ve been the year he won it, Maurice.

AI (for ever) .
AI (for ever) .
4 years ago
Reply to  Brutus

I think your missing the elephant in the room.

As chas described in his write up ( words to the effect)….no one gives two fucks.

channelbottom
channelbottom
4 years ago
Brutus
Brutus
4 years ago

I know it’s less relevant now……if we didn’t give at least 1/2 a fuck ( wank) why would BG survive on the misadventures of the WSL…we all care a bit?

Lorlac
Lorlac
4 years ago

Keramas is a good comp wave in theory, but I always found it underwhelming when the CT have had events there.

toaster redux
toaster redux
4 years ago

Too many words

Hippy
Hippy
4 years ago

Well argued Matt, still disagree.

Toledo’s situation easier to rationalize.

Steph?

But the rules are the rules, everyone knew them going in despite all the drama.

Carissa owned this season. I dislike that the “regular season” is now neutered. Pipe, Chopes, Gland… mean nothing if you can surf Lowers well and qualify at the soft serve breaks.

What I do give Steph credit for…. she had a shaky first heat and just built momentum every heat, she grinded this win. Very cool. Once she began a roll, on her forehand in performance waves…. well done.

But she had too many off results this tour year. Carissa was in form.

Judge the game, not the players.


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