Also Brand of the Year.
It was a night to remember for Rip Curl. The surfwear giant, last in the news for withdrawing sponsorship from sexy time Surfer (The Girl) competition, might have expected to do well as its team dawned Sydney’s famed Coogee Bay Hotel for Australia’s Surf and Boardsports Industry Association Awards, but not historically well.
Not mouth-bloodying brilliant.
The evening began with the Torquay-based brand nabbing the coveted Sales and Customer Service Office of the Year followed quickly by the Australian Account Manager of the Year (congratulations to Daniel Jenkin) before the dam truly broke.
Wetsuit of the Year.
Boardshort Brand of the Year.
Swimwear Brand of the Year.
Brand of the Year Large.
Six hefty awards in but a few glistening hours. Billabong gasping for air, clutching its only bauble, the Ladies’ Marketing Campaign of the Year (The Billabong x Steph Claire Smith Collaboration). Volcom dry heaving in the corner, trying not to soil its singular achievement, the Men’s Marketing Campaign of the Year (Welcome to “Beer’a’dise”).
Quiksilver escorted out of the hotel by security, lurching, spewing curses into the late spring air.
Entirely empty handed.
Industry watchers will certainly be curious as to how Rip Curl will lord the dominating performance over its rivals and also if Quiksilver, Billabong and Volcom might form an unholy axis of powers to destabilize the juggernaut.
Welcome to Beer’a’dise, Now Go to Hell.