“This clear and present aging trend forces us to accept an important and far-reaching statement: Surfing is no longer a youth sport inextricably tied to youth culture."

Youth participation in surfing plummets as bombshell study reveals average surfer a 45-to-49 year old white CIS male!

“Surfing is no longer a youth sport inextricably tied to youth culture.”

A landmark study just released by Bond University, Australia’s first private college and named after a notorious swindler, has revealed surfing ain’t the plaything of kids anymore. 

Craig Sims, who is a former South African pro surfer turned magazine publisher and university academic (he has a PHD in Media Studies from Bond), says the peak participation age for men is 45-to-49 (I added the bit about CIS and white in the headline…clickbait etc… you understand) and 35-to-44 for gals. 

“This clear and present aging trend forces us to accept an important and far-reaching statement: Surfing is no longer a youth sport inextricably tied to youth culture. Failing to accept this statement will result in surf brands missing out on forging a meaningful connection with a significant and growing segment of their market.”

Surprised? You shouldn’t be. 

A few  weeks back I went to the premiere of The Greatest Surf Movie in the Universe, the most significant thing to happen culturally in Australian surfing since Kai Neville’s films, and the cinema was a sea of polished skulls and silver manes, paunches harnessed by Quiksilver tees. So many wizened winter apples. The median age, at a guess, would’ve been sixty.

In lineups, there’s a few kids here and there, mostly tweenies getting pushed into waves by their daddies, but the absence of teens marauding the surf is stark. 

The ageing of the sport next to the influx of late-starting kooks ’cause of COVID and the rise of the murfer has enormous implications for the surf industry, says Sims. 

“There’s…potential for surf tourism operators to tap into a whole new breed of customer by accommodating travel demand from unskilled surfers who don’t have the proficiency to handle the hollow and shallow reef breaks typically associated with remote or exotic surf locations.”

Even wave pool operators have to cool their jets ’cause their customers are either old, incapable or both.

 “Most wave parks have the capacity to create technically challenging waves, yet they tend to only offer these settings in the very early and late part of their operating hours and the bulk of their day is dedicated to novice and intermediate settings.”

You’ll remember a couple of years back when the organisers of a surfing contest in New Zealand were been forced to add a new age-group after an eighty-year-old kneeboarder signed up. To accommodate older surfers, those aged seventy-five to seventy-nine, there now exists the division, “Immortals”.

All very interesting, of course, although I doubt I would go near surfing if I was twelve again, such is its decline from wild, atavistic man-against-the-elements lifestyle to its current Surfline Man goes to Surf Ranch incarnation.

Where do you stand? Is surfing a declining sport for old men and relatively aged gals or does it stand on the precipice of a great renaissance, rebirth etc?

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East of the 5

I agree, I get some every single Father’s Day. I think my wife wants me to go to the gym or start yoga or something mildly athletic.

tim_nelsen

get a grip! coors light.

http://images.custommade.co…

neckofthewoods
SSG

In Australia, more than 35% of surfers are under 35… I wouldn’t say that youth participation was plummeting. What is noticeable though is that the majority of surfers earn more than 100k a year and that numerous studies show that low SES is a barrier to participation. Maybe most younger people just can’t afford to live near the surf or get there anymore? https://app.powerbi.com/view?r=eyJrIjoiNzQyYzYzOTYtYjA4MC00NzZiLTliMzItMzMyOWE3YjZlYTZjIiwidCI6IjhkMmUwZjRjLTU1ZjItNGNiMS04ZWU3LWRhNWRkM2ZmMzYwMCJ9

Nicole Anstedt

It’s also hard to get kids into swim lessons—has been for years.

Nicole Anstedt

Omg would Derek and Chas please come out of their own closets? Since when has surfing used Cis? Pandering hard on that one. It is probably the most hetero sport culture out there. So what? The waves don’t ask who you love or sack. It isn’t appealing to kids because it lost the culture aspect and just became boring and about competitions. Most of these guys came to the sport in the 90s—when surfing lost its soul-and they all surf and live like it. But go ahead and pronounce it dead, that just leaves more for me.

Sellme fitzgobbins

Damm Boomers taking all the houses and all the waves ….

FL Skunk Ape

YOUTH AGAINST THE ESTABLISHMENT!

Was this a global study or just AU?

Raúl C

Barton looks worse everyday…

7dollarsurfboard

Giving away your age there Jen see

Rocks local

Right there with you.

Cannabis-Creativity

My high school age son and his friends surf but their first love, their true love, is boarding. Their adventure trip is not to Indo but to Chile.

And none of them follow the WSL.

Mike

Surf, work, drink beer, chase skirts… Surfing is a booby trap for this way of life for a CIS male. Years go by just hoping next winter or summers surf meets expectations. Curse of growing up in a beach town… Not growing up at all.

tim_nelsen

yep. get out by age 16 or lives will be ruined!

longtomssecondcuztwiceremoved

and the problem is?

Mapski

Old surfers used to politely fade away at forty, but then longboards came back, and SUPs shortly after. Line ups are a mass of fat bald selfish bastards hoovering up any ripple before deaths rattle. No wonder youth chooses to go skate instead.

tim_nelsen

“don’t anybody want to be a lifeguard anymore?”

tim_nelsen

Dad: Help me son…I’m drowning out here!

https://cdn.acidcow.com/pic…

Middle aged homeless charger

So in 5 years I will finally be average? Most of the crew here are even older. Paddling out to a 12 foot reef break and hearing about finally being able to retire and listening to the stories about the grandkids and gland trips makes me look forward to middle age and beyond. These guys are good at life. Not sure my 100,000 dollar beach house I bought in the 80’s will appreciate to 2 million though as I can’t even afford to pay the 3000 dollar a month rent from the same crew who are all landlords.

clomics

Fucking duh – have you been on the Surfer Mag forum in the last fifteen years?

notsurfingtoday

Seems just about right the demographic round here, unless there’s a few 14 year old girls that like to dwell in online forums posing as grumpy, sarcastic middle-age men.

Gil Gunderson

Great news. Only 6 more years until I can start the surfing.

Barrelled

Certainly didn’t need a study to divulge this. A quick trip to a few surf spots could have garnered the same results.

Jimmy the Saint

Seems like the really good spots are getting ever more crowded whilst the average spots are getting quieter!

tim_nelsen

swells, JS…big swells! means more eyeballs on the sand…beach, cliffs, grandstands, u-tubers…


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