Age of Empire.
The 2024 Olympic Games, which will be hosted in Paris, are less than a year away, now, and excitement should be bubbling for you and yours. Of course the standard track and field, swimming, equestrian dressage events always thrill, our surfing will be making a return, being held all the way across the world in French Polynesia and, more specifically, Teahupo’o.
The Place of Broken Skulls.
Most of the teams are already set, two men and two women from each qualifying country, via the World Surf League though who might win gold, silver and bronze is still entirely up in the air.
The only certainty is that the sitting WSL champion, Brazil’s Filipe Toledo, will bow out early if there is any size. Other than that, Brazil’s other male surfer Joao Chianca, the USA’s Griffin Colapinto or John John Florence, Australia’s Ethan Ewing or Jack Robinson are all odds on favorites.
Except not so fast.
In a bold move, GB Surfing, the “non-governmental organisation dedicated to developing exceptional British surfing talent,” has redesigned its logo to “create a new brand identity aligned with its ambition to become a great power in international surfing.”
Age of empire.
GB Surfing turned to FORM Brands Studio in order to find the perfect look/feel. “We surf ourselves,” co-founder and creative director Alex Andlaw told Creative Boom. “So we loved the idea of getting the perfect wave carved into the logo. We looked at the shapes of breaks, cutbacks and tunnels of waves to find inspiration: every line, curl and curve was carefully considered to create the final design.”
The results are striking. Simple yet identifiable. British red and blue featured. Eye catching and “atmospheric.”
Not leaving the impression of having been done by a bored and angry four-year-old like the World Surf League’s logo.
Yikes.
Will the GB Surfing redesign be enough to bring a medal home to Scotland?
The smart money says “Filipe Toledo will be scared.”
Commented on Disqus? Log out, tap the Disqus button, and your old name and comments come back. The box is ours.
Your comments are still here. Every one of them.
Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.
Connect Disqus to reveal.
Am I supposed to get up and going by all of this..
He’s a pommie that lives in Sydney and claims a wife with a nice rig. Welcome to BG.
The smart money says you’re an idiot. Although I see access to you ripping the Surf Pond has been disappeared. Wise move.
Oh it’s still very much live. But I truly love the effort.
https://youtu.be/YFYbDA5beI…
The degenerate known today as Chief hot stuff used to go by the name of Bex vidina
And initially Bex Videos.!!!!
A surf journalist needs the ability to foretell what is going to happen tomorrow, next week, next month, and next year. And to have the ability afterwards to explain why it didn’t happen.
Winston Chaschill
As a British citizen of Scottish decent I’m wondering how I get on the team?
Are there any good British tube riders beside Tom Lowe ?
But also: Sky Brown.
No idea what she’s like in big scary barrels, but given her talent I’m sure she’d work it out.
Great where?
And Scotland is independent (in waiting).
Talk about chopping off your balls to spite a wee knob
They obviously didn’t reference our own waves in the designing of that logo… A quick hop down the beach here will clearly show 1) a large grey and white wind torn mess or 2) complete flatness. Poor job.
Gravel beaches with fish and chips along with hed and breakfasts , each with their own ghost. A fond memory of my trip there.
‘Accidently’ clicked wsl app. There’s a corona lay days video with Fil and Tati in Tahiti, couldn’t resist. Very very weird. Tati bags quite a few decent well ohead rides, while Fil takes just one 4 footer!
JP and Bexy putting in the hard yards. Good luck fellas 👍
if you ever try to work on anything mechanical that was made in Britain, you will invariably discover that it has at least three extra and unnecessary components!
how ’bout 4 or five? brexitfast
https://travelfoodatlas.com…
Goooaaallllllllll!
Artery clogger
yep. certainly not a pre-training meal. need to stay out of the water for 2-4 hours. you know. cramps.
… and leaks oil
Two thumbs down … looks like a yacht racing logo. WSL is also bad, but at least it actually makes you think of a wave.
…”We surf ourselves”…
No Alex, no, it seems you do not
…”and tunnels of waves”…
Come on, even my 86 yr old mother has known not to use that term for over 40 yrs
Sounds like Alex and his design buddies are covid vals…
Fast tubes, close-outs all the same in good old Blughty!
If it was a wipeout contest at maxing Chopes surely Tom Lowe would be odds on favorite!
I’ll take it up a notch… How about a wipeout contest at Chopes with Reef and Darren running safety on the ski’s.
How’d you get a pic of Bexy and his better half?
Your mum took it.
Bexy is actually quite handsome. Skinny methy type, yes. But nonetheless attractive.
His Wife looks splendid in a bikini also.
“methy” noice
I havent fired up the glass barbie since 2017.
2016 for me.
I’m a better person after a line and two beers.
Everyone is, its the ones at 2am on a wednesday that cause probs
That B has some nasty backwash.
If a British surfer successfully gets spit out of a tube in Tahiti, would that be called a clean Brexit?
I got spat out of the Tube in London once at a place called Cockfosters
Sounds like a bit of a balls up.
Was Elton John there?
And if a British person gets knocked off in the tube and crashes into the bottom is that called a Diana