“At the apex of WSL gimmicky and actually quite demeaning.”
Six months ago, the relatively unfancied Australia Callum Robson rode the first perfect wave of the season at the Portugal CT event.
In his heart-pounding report from the day our tour correspondent JP Currie wrote,
Robson, who turns twenty-three in one week, finished the event in third place and the year at twentieth overall on the tour ratings.
As reward for his perfect ride, Robson was awarded a Yeti cooler, a generous gift, although it was quickly slammed by the Grammy-nominated DJ and former pro surfer FISHER.
The thirty-six-year-old who was nominated for Best Dance Recording category at the 61st Annual Grammy Awards for the nipple-twisting hit “Losing It” hit out at the WSL for giving any surfer who scores a ten-point ride in the season a Yeti cooler or in Australian parlance, an esky.
Yeti signed a three-year deal with the WSL in January, the brand hosting “on-site activations, including Hydration Stations, Activation Coolers, and branded event bottles, at select competitions, in addition to a branded-content series exploring the iconic locations on the WSL CT and Challenger Series featuring YETI ambassadors John Florence and Stephanie Gilmore.
“A ten-point ride and you get a fucking esky! Unbelievable. Mate, what about a thousand bucks, just thousand bucks. Are you kidding? You used to get a Nixon watch worth ten-grand for a ten, now you get a fucking esky! Wow!”
As JP Currie wrote,
“It was the first ten of the year, and the best wave we would see all day by some margin. The Yeti cooler he gets as a reward won’t just be a fucker to lug back on the plane, and the apex of cheesy WSL gimmickry, but is actually quite demeaning in the context of that wave.”
At the time, I noted that if the gifted Yeti was the famous 82-gallon Tundra 350, it had a retail value of $1300.
Now, it can be revealed Robson was given the much cheaper Tundra 110 Hard Cooler, retail around half that.
We know this because surf fans can buy this significant piece of history after Robson’s girlfriend Mayha Nowlan listed the prize on Facebook Marketplace for $550. It’s been kicking around online for two weeks already so maybe you can ask Mayha or Callum to sharpen their pencils on the ticket price.
It is brand new and the vendors request cash only. Pick up in Tweed Heads, a five-minute drive from Snapper Rocks.
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very fine line~
I got coolers in the carport, how many do you need and when can pick them up?
Back in the day lower ranked pro’s without the major sponsors used to sell drugs not esky’s.
surfed against JJ Roper in the ’69 La Jolla Menehune…handsome~our Mom’s used to drive us up & down…no drugs. shared lunch boxes. relatives?
Some national champs
Cant believe he was actually downgraded on the esky – fuck me
When pip wins this coming year at 2 foot trestles ( again) instead of a trophy they plan to give him a Bailey ladder so he can climb up and lookout for big waves.
dude just got a 9.17 ride in Santa Cruz. did he just win a Hydroflask? No?
What Did I Win?
How ’bout a washer & drier?
https://scontent-sjc3-1.xx….
Bit of a challenge to start those bad boys, Dane ?
F1 One
Her pre worn bikini sold for just $50, bargain! You can’t even buy a jarred fart on OF for under a hundy…
speakin’ of…here’s FT’s gal’s bikini…
https://i.pinimg.com/origin…
Im always worried about fecal smearing in used bikinis
“Son – what do you want to be when you grow up?”
“A used esky salesman!”
“I wanna ROCk!”
‘famous’
Finally, surfboard prices dropping below things that will actually last longer than a year
$10k for a 10 and the money should come straight out of Elo’s bank account as reparation for the damage he’s done. They could call it an $E10 bonus.
Straight off Prodan’s bonus I reckon
should actually be ten grand – they really have no money
I just woke up after a long travel you are probably right
If Mathew McConaughey doesn’t buy this……it would be a lot cooler if he did
$550 for a used board? Somebody go set up a “dumbest kook on Earth” cam so we can see who buys it….
November-$550
December-$495
January-$450
February- $395
March- Sold for $325
The Craigslist progression before I lowball the guy on the board he’s ridden twice.
At least they’ll be stickerless
Well played
Oi Dad, some guy’s sellin a 110 Yeti on Facey!
Hmmm… How much does he want for it?
Five fiddy!
Tell ‘im ‘e’s dreeeeamin’
How’s the serenity.
So culturally aware!
Cash only