"I just sent him the $100 I would have spent on Vans and then will burn another $100 every year instead of spending it on a new pair."
Surfers are calling for Vans shoes to be piled atop a wild ol’ pyre of canvas and rubber and burned after the Tahitian surfer Eimeo Czermak was left destitute following his wipeout at the Vans Pipe Masters.
You know the story, no need to rake that pile of ashes over again, click here if you’ve come in late. Bottom line, surfers weren’t covered for injury at the event.
And, if it wasn’t for the two-time world champion Filipe Toledo and a few other notables, including Stab owner Sam McIntosh, French citizen Eimeo Czermak would be faced with the very real prospect of never being let into the US ever again after he was hit with medical bills totalling fifty-five gees.
Below the line commenters here were quick to call for the obliteration of the once-iconic brand.
Rocks local: Vans looking more pathetic by the minute. I came into this whole discussion kind of lukewarm about whether they had any obligation but getting more irritated by the minute.
Boycott them. Clearly their new CEO doesn’t know shit, if he can’t figure out that reconnecting with your “core” includes not hanging out to dry the surfers who make your flagship contest interesting by throwing themselves over insane ledges in 3 feet of water with a concrete, jagged reef underneath when they impact said reef.
WTF Vans. Get it together.
AI (for ever): I’m be burning a pair of vans shortly and posting the pictures.
Rocks local: I just sent him the $100 USD I would have spent on Vans and then will burn another $100 every year instead of spending it on a new pair.
Rocks local: VF Corp, the parent co of Vans, had $11.6 billion USD in revenue last year. Just the “active” segment of their business, which is where Vans resides and is the main driver, had $4.9 billion USD in revenue (and these numbers include their foreign currency losses).
Their executives at the very least have received millions of US dollars worth of stocks/stock options (check out the SEC report filings at the above link), and who knows what base comp because I ran out of time to spend digging through this shit. Bottom line is they can absolutely do better.
Fingerbanger: Van’s compensation is still going through legal channels. They are trying to figure out if giving shoes to someone potentially unable to walk is going to be a PR issue. Otherwise he would have his shoes and a nice discount voucher already. Pesky PC problems and all.