"It’s a state of mind, always being ready to try something new, curious to seek out knowledge and learn the rules – and break them."
The Kathmandu-owned former surf icon Rip Curl has joined a conga line of Australian swimwear companies in pivoting to the growing trans-woman market.
In an Instagram reel on Thursday as part of Rip Curl Women’s Meet the Local Heroes of Western Australia campaign, Rip Curl Women featured the inspirational T-girl Sasha Jane Lowerson.
Lowerson, as you know, was one of Australia’s leading male longboarders, even winning the men’s longboard div as Ryan Egan, before transitioning three years ago and joining the women’s side of the draw.
The beauty of the Rip Curl post is its complete acceptance of Lowerson into the sisterhood. ie. no transition talk.
Meet Sasha – a West Australian waterwoman who loves the freedom found in surfing, disconnecting from the mainstream, and the feeling of dancing on constantly changing waves. When we were adventuring through Western Australia recently, we were keen to know what The Search means to the surfers who crossed our paths. These surfers live on a wild stretch of coast where there’s always a new wave or campsite just a little further down the road or off the beaten track. It’s a state of mind, always being ready to try something new, curious to seek out knowledge and learn the rules – and break them.
“Sometimes it isn’t even the actual surf, it’s the journey itself, the chats that we have in the car on the long straight roads here in WA and the campfire afterwards,” Lowerson says. “Friendships grow on the search and I love that.”
Rip Curl have turned off all comments on the post.
*With a commitment to maintaining a positive space for all, we have disabled our comments. Thank you for your understanding.
View this post on Instagram
Other Australian swimwear companies pivoting to the gender-bending market include Sea Folly, who collaborated with non-binary influencer Deni Todorovic and Moana Bikini with Jake Young looking fab in a white string one-piece.