The boys are back in town (and this time bringing Shane Dorian).
Not two weeks ago, the world woke to the shock news that the Brothers Gudauskas, Dane, Tanner and Pat, had been cut from shoemaker Vans after twenty years of service. The trio was as instantly recognizable and Hansons or Jonases though twice as loved. Dane took to Instagram to announce the sad news being being typically lovely and kind.
“They supported us in our pursuit of every creative endeavor imaginable…” he wrote with zero scent of hurt feelings “…from developing travel shows to grom comps and board drives, not to mention creating a culture of open minded and innovative collaborators that continue to make up the Vans surf team, lead by original icons and mentors Joel Tudor and Nathan Fletcher.”
Surf fans, furious at the betrayal, wondered what might come next for the Tres San Clementines though didn’t have to wait long.
Wine.
Snowboard legend Jeremy Jones announced that the Gudauski had partnered with he, Lupita Nyong’o’s disgraced ex Selema Masekela, big wave stud Shane Dorian and others in a new wine offering named Revelshine.
“Excited to be getting into the wine industry with fellow heroes/cofounders,” Jones wrote in announcing Revelshine. “Lead by 5th generation wine maker (Jake Bilbro), we believe wine doesn’t need to come in a glass bottle to taste good, and we are leading the way for an industry-wide change — sourcing premium grapes from organic and sustainably farmed vineyards while keeping our carbon footprint the lightest on the market.”
Currently Revelshine is being sold in the California grocery chain Sprouts though, I’d imagine, if you asked your local food establishment they would be more than happy to carry it.
Do it for Dane, Tanner and Pat.
Or Jeremy Jones.
Or even Sal as he tries to rehabilitate his image.