Boycott Rip Curl campaign
Furious Rip Curl customers vent online.

Two months after calls to boycott Rip Curl over trans misstep, parent company reveals “significant business decline.”

Shares halved, profit down ten percent… 

Go woke go broke is the overused saying, but from Budweiser to Boeing to Disney to Target to Nike to Gillette and, lately Rip Curl, there ain’t a lot to be gained by corporations embracing whatever the latest progressive trend is, alienating and confusing customers.

The Kathmandu-owned former surf icon Rip Curl, now under the auspices of CEO Brooke Farris after decades in the hands of, ugh, men, had joined a conga line of Australian swimwear companies in pivoting to the growing trans-woman market.

In an Instagram reel as part of Rip Curl Women’s Meet the Local Heroes of Western Australia campaign, Rip Curl Women featured the inspirational T-girl Sasha Jane Lowerson.

Lowerson, as you know, was one of Australia’s leading male longboarders, even winning the men’s longboard div as Ryan Egan, before transitioning three years ago and joining the women’s side of the draw.

Rip Curl refused to react even as the firestorm spread worldwide and customers were filmed burning boardshorts and throwing their booties in the trash and the hashtag @boycottripcurl trended on X.

They got so much heat, including from high profile anti-trans-gals-in-sports activists Riley Gaines ad Taylor Silverman as well as from their own former team rider Bethany Hamilton, who reportedly split from Rip Curl ‘cause of her anti-T gal stance, they removed the post and apologised. 

“Our recent post has landed us in the divisive space around transgender participation in competitive sport. We want to promote surfing for everyone in a respectful way, but recognize we upset a lot of people with our post and for that, we are sorry. To clarify, the surfer featured has not replaced anyone on the Rip Curl team and is not a sponsored athlete.”

Which in turn got ‘em into the fire with the queer crowd. 

Surf Equity described the “so-called” apology as “divisive, anti-trans, and discriminatory. The LGBTQIA+ community is appalled. Aligning with bigots harms your brand identity and fails to support your LGBTQIA+ employees.”

Now, it can be revealed, Rip Curl sales had already plummeted almost ten percent or twenty-five mill over the first half of the financial year, and the results of the Boycott Rip Curl are yet to be felt. 

Keen followers of BeachGrit will remember those glorious couple of weeks a month back when Rip Curl slashed the prices of its best-in-category wetsuits, selling its top of the range suits for $35o, in an attempt to move a warehouse full of inventory. 

One year ago, the parent company’s shares were a buck apiece, now they’re less than fifty cents. 

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Surf City, USA under attack from above?
Surf City, USA under attack from above?

Surf City, USA forced to shutter iconic beaches due lightning strikes as culture warriors fear divine wrath!

Is the left or the right to blame?

Huntington Beach is a national treasure. The Southern California town, which boasts 8.5 miles of beautiful sandy beaches that deliver waves universally praised as “soft” and “I guess ok if you’re into that sort of thing.” Surf City, USA, as it is officially known after winning a bruising fight with Santa Cruz, to the north, hosts the annual U.S. Open of Surfing, is home to Surfline and has long held the best surf-adjacent riots.

Lately, Huntington Beach has also planted its flag in the culture wars, or rather not planted its flag, as it were, outlawing breast cancer survivors, Stanford graduates or rainbow fans from flying their banners on city property. One of many moves the municipality has made to counter the “woke” apocalypse.

Well, you can imagine the terror, then, when, yesterday, the aforementioned 8.5 mile thaumaturgy was shuttered due “sky anger.”

Per KTLA 5:

Multiple beaches in Orange County were closed Monday afternoon due to the threat of lightning strikes in the area.

Huntington Beach closed its beaches around 3:20 p.m., and officials said they would remain closed until “weather conditions are deemed safe.”

The Seal Beach Police Department also announced that beaches, as well as the pier, would be closed while a storm system moved through the coastal area.

The National Weather Service announced early Monday morning that an upper-level low-pressure system near Phoenix would be “drifting slowly southwestward” through the afternoon, bringing with it a slight chance of afternoon and evening thunderstorms.

KTLA Storm Tracker radar showed a surge of moisture building Monday afternoon, with the best chance for thunderstorms expected around 3 p.m. through 6 p.m.

No word on if electricity touched the ground but who do imagine felt most scared? Trans activists wanting to read library books to children or those busily writing laws that will enshrine “use the bathroom of your birth” into Huntington Beach’s charter?

More as the story develops.

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DJ Paul Fisher (pictured) on one.
DJ Paul Fisher (pictured) on one.

Extreme sport media company astonished to learn beloved DJ Paul Fisher surfs well!

They're losing it.

Now, grumpy locals of a certain age hear the name DJ Paul Fisher and think one thing. Battle-tested QS warrior of some repute. Fisher, who hails from Australia’s wave-rich Gold Coast, once lived a rashie dream, paddling out against the likes of Bron Heussenstamm and Josh Hoyer in surfing’s halcyon days. Times were good, and money flowed from sponsors such as Reef and Creatures of Leisure, but our hero was meant to be shared with the world, and share himself he did.

Known today as FISHER, the king of the turntables draws mind-bending crowds, treating them to aural delights whilst he stands above them, on a raised stage, and flicks his tongue.

Some are so new to the show, though, that his first act as Qualifying Serial is lost and his ability to shred, a shocking surprise. And take it from a source that might should know better.

Teton Gravity Research, an “extreme sport media company” which launched in Jackson Hole, Wyoming as a snowboard vehicle, though opened its doors to our surfing lifestyle years ago, and has produced important surf films such as the Andy Irons documentary Kissed by God. You would imagine, then, that’s Fisher’s surf bonafides would be understood but millennials gonna millennial.

A clip of the Losing It sensation introduced thusly:

Between gigs on the endless rave circuit, FISHER found some time to paddle out for some cheeky beach breakers in Changgu – a beach town near the southwest tip of Bali. We’ve known for a while now that FISHER rips the decks harder than most on the DJ stand, but who knew this guy could rip almost as hard on a shortboard? Not I. No, surly not I. But with clips surfacing of Chris Hemsworth scoring overhead tuberides, and Nicole Kidman cruising on a log, I am starting to believe its just in the blood of our Aussie friends. So when’s the Keith Urban edit coming?

Imagine the stun in Jackson Hole when it is discovered that the actor playing Jimmy Slade on Baywatch has 11 surfing titles.

How fun does Chungoo look, in any case?

Wicked awesome.

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Kelly Slater reveals thirty-year friendship with world’s greatest fighter Rickson Gracie

Two titans of world sport connect via their love of surfing at Slater's Lemoore wave pool.

As far as titans of sport go, there ain’t nobody higher bigger than greatest surfer of all time Kelly Slater and human wrecking ball Rickson Gracie, the man who brought legitimacy to the once-obscure martial art jiujitsu.

Rickson Gracie, four hundred and 0 in the fight game is a man so good at beating hell out of other human beings, it was his half-bro Royce who was chosen to represent jiujitsu at the UFC. Rickson, too good looking and too brutal, would’ve left the men unconscious and the women in a terrific state of arousal. 

A while back, Kelly Slater, without a hell of a lot of prompting, advised parents to put their kids in jiujitsu “before any other sport.” 

Forget surf, get ‘em rolling. he said. It’ll teach ‘em confidence and smash their ego. 

“There’s something about it that puts you in your place.”

Slater got turned onto the art of human chess and the various ways to buckle a man in 1992 on one of his first trips to Brazil; ended up getting pally with Rickson Gracie when the BJJ legend moved to California, swapping boards for private lessons. 

“I wish that I had grown up training Jiujitsu,” said Slater, who would be put to the sword soon after in an ironic turn by Peter Maguire, black belt and ghost-writer of the Rickson Gracie biography Breathe.

Maguire described Slater’s approach on the mats as “aggressive and competitive.” 

Which you can see below in this old clip of Slater and boxing guru Jason Parillo. 

The pair start on the knees, which is pretty lame ‘cause takedowns are the best part of grappling and it’s why you should spend your high school years wrestling and not throttling cones, although, I’d guess Slater didn’t want his career prematurely shortened ’cause of busted knees.

Slater flies into a blast takedown, Parillo sweeps the champ, Slater jumps on a guillotine, almost gets Parillo’s back, does a kinda weird frontside escape etc. As the buzzer goes and Parillo lets go, Slater jumps into mount and claims victory.

Compelling. 

Anyway, yesterday, Slater wowed his millions of fans with screenshots of a FaceTime call with Rickson Gracie, who was a guest at his Surf Ranch in Lemoore, California. 

Kelly Slater and Rickson Gracie FaceTime.
Kelly Slater FaceTiming with fight god Rickson Gracie with Raimana Van Bastolaer, human Viagra as Cindy Crawford calls him, holding the phone.

Although footage of Rickson Gracie, who is sixty four, surfing the tank has yet to surface, the clip below shows he ain’t so bad for a man whose spent his life fighting, has two artificial hips etc.

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Surfer Christine Blasey Ford likens alleged sexual assault by Supreme Court judge to three-wave hold-down

"You've got to take the wave and you might wipe out. You might get crushed and held under by three waves or you might get a great wave."

If you’re even lightly adjacent to US politics you’ll remember the fallout in 2018 when Donald Trump nominated the right of centre Brett Kavanaugh to the Supreme Court. 

It all went to hell shortly after when Christine Blasey Ford, a Santa Cruz surfer and professor of psychology at Palo Alto University, said Kavanaugh sexually assaulted her at a party in 1982 when they were both in high school. Kavanaugh, seventeen, Ford fifteen.

Christine Blasey Ford claimed Kavanaugh pinned her down on a bed, felt her up and tried to get her clothes off all the while covering her mouth to prevent her from screaming.

“Brett groped me and tried to take off my clothes. He had a hard time because he was so drunk, and because I was wearing a one-piece bathing suit under my clothes,” said Christine Blasey Ford. “It was hard for me to breathe, and I thought that Brett was accidentally going to kill me.”

Kavanaugh denied the allegations, vehemently y’might say, and several of his friends and classmates came forward to defend him although others spoke out against him, claiming that he was a heavy drinker in high school and had a reputation for being a shitty drunk.

Who to believe!

After a heated hearing, Kavanaugh got his Supreme Court throne, leaning it further right.

The whole episode showed the difficulty of determining right and wrong in an episode that happened almost forty years previous, as well as the fallibility of memories, the absurdity of the believe-all-women-men-are-guilty-until-proved-innocent credo.

(Had a pal who did three years on the back of that damn #MeToo hysteria.)

Now, as she tours her new book, One Way Back,  Christine Blasey Ford has likened to alleged attack to a three-wave hold-down. 

“You’ve got to take the wave and you might wipe out. You might get crushed and held under by three waves or you might get a great wave, you know? But you’re going to have to take it,” she told NPR’s Michel Martin.

An odd, and imperfect metaphor, I think.

You?

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