Establishment against youth.
Surfing and golf have had a long and weird relationship mostly reflecting the long and weird Kelly Slater. The greatest to ever do it has enjoyed a decades old affair with the greens which, thereby, gave coverage to other nerds who enjoy whacking the little white ball. Really, surfing and golf have nothing in common. No shared history, no common pedigree, nothing but Kelly Slater, though that did not stop the once-rebellious Volcom for releasing a new punk lite golf collection.
The iconic stone, hewn in gritty early-90s Costa Mesa, was anti-authority, anti-old, anti-staid. The youth, you see, were against establishment.
Well, thirty-three years on it appears the upper-middle age are for Saudi-backed boredom.
Now owned by Authentic Brands Group, along with Quiksilver, Billabong, RVCA, DC Shoes, et. al., Volcom’s new golf offering features “polos, shorts and pants to keep you feeling and looking cool from the tee to green.”
It is showcased by Balaram Stack, Jack Robinson, Thor Larson and Sierra Kerr who are not wearing golf shoes in the photo shoot bringing much doubt onto their level of play/desire.
The new tagline is “Volcom not just FORE! surfing.”
Ugh.
Here’s a music video to make you feel better.
True to this.
Also, thanks again, Kelly Slater. Look at what you made Jack Robinson do.
I’m probably the prime age to take up golf (early 50s) but I’d rather repeatedly bludgeon myself with the heaviest golf-bats than go play a single round.
Not that I condone bullying of course, but we used to laugh at a guy wearing black socks and house slippers all day.
And the only golf I’ve seen played in skate shoes, has a little fake volcano and teenagers making out behind the building.
I assume you haven’t tried the men’s, but it’s the same. 🙂
Now do it on a board you just got from the shaper. 😁
Major bonus points if it’s stringerless.
G.O.L.F = Gentlemen Only, Ladies Forbidden.
Surprised the SJW and Tyler Wright types haven’t lobbied for it to change its name like they do with everything else
Clever marketing to the same generation, older and less edgey now, that was buying their crap 20 years ago.
This is gayer than putting from the rough… with your Boy George tee shirt on and pink flamingos in the water hazards, and curious Rakes in the bunkers, fucken wow. Outdone myself.
Xox
one thing golf has in common with surfing; the WSL and PGA “edge of your seat” broadcast commentary. riveting schtuff
I wonder if Brazilians wave big flags and scream every time a Brazilian golfer gets a ball in the hole.
Do Brazo golfers do some kind of big claim gesture every time they make par?
Forgive me if my golf terminology is off. The only golf I play, has mini castles and little fake mountains, and can be played in Vans.
This is just Volcom once again, reinventing the proverbial marketing wheel. None of these clothes are new designs or fabric technologies. It’s the same clothing they’ve been pumping out for a decade plus. Polos, and Chino stuff, and every year they push for golf with little or no success. Glad to see they are staying “True To This”.
Just do it ISIS-K, or ISIS, or whatever terrorist organization. Put us out of our misery. I can’t see anymore golf clothing. I can’t.
Never a bad time to listen to Fugazi. Nice tie in for no reason other than for people to hear Ian in an otherwise sad tale of woe.
I’m gonna make Fugramzi
Do all the nardcore throwbacks need golfing gear?
naw they’re into punk rock bowling. it’s a real event
Rèbel against the youth!!
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This is such a great collection of clothing because you’ll look like an absolute moron to both golfers and people who despise golf at the same time.
golf, jiu jitsui, macrame, needle point, surfing, showtunes, jiu jitsui, female impersonators, rollerblading and jiu jitsui are just variations of gay and there’s nothing wrong with that!
“Really, surfing and golf have nothing in common.”
Nothing in common except taking hours out of regular life responsibilities to pursue a satisfying, leisurely and ultimately purposeless individual sport in the company of one’s peers.
Nothing in common except the fact you’re playing with/against the course more than one’s peers, just like a surfer is mainly playing with/against the ocean and not the other surfers out.
Nothing in common except the mysterious fact that many of my once frothy peers (in their early to mid 30s no less) have now taken up golf and some (including at least one bonafide ripper) even rate golf higher than surfing.
I don’t play golf and I don’t want to and I’m not into Volcom’s pivot to golf attire but I think there are some deep commonalities and connections between golf and surfing that would warrant comment from some rippers who are also scratch golfers. Where you folks at, what say you?
Same thing here, quite a few crew are right in to golf and have missed waves in preference of teeing off.
not my thing at all, but i can see the appeal.
It’s all playing with yourself really
air swing golf guy is the worst
I never really got RVCA and it’s only worse, now. What’s the brand even supposed to be? Always seemed like an idea that came straight from someone’s bong. Good on them for cashing in on the corporate bucks before the brand inevitably ate shit like so many before.
DC made some good stuff. I still use a set of 2014 DC snowboard boots I have, whenever I want something on the more flexible side. Not sure what they’ve done lately.
This whole Authentic Brands thing seems to be doomed, along with anything under the umbrella.
They’re putting this out because brands like Vuori are actually making money.
I don’t really get Vuori.
Is it made for anorexic soyboy office jockeys? Is supposed to be athletic wear but if you ever pick up a weight, even by accident, or do something like paddle a surfboard, none of their shit fits.
They make money?
I mean, I had really not even heard of them until I picked something off the rack at REI because I wanted hiking pants. Or thought I did.
Popular overpriced sweats
For emaciated non athletes with no shoulders?
Gay