“The park will provide waves, surf instruction, fitness training and physical recovery tailored to suit all levels..."
Strange days, these, with the armageddon just over the horizon, hurricanes chewing harder than ever and an Australian surf pool conglomerate ready to break ground on a new tank in America’s old south. Yes, Jacksonville, Florida, very near the oldest US city and important confederate town when Civil War ripped this great nation apart, is soon to be home to Jax Surf Park which will be built by aventuur alongside the American-based PARC group.
You will certainly recall the “global creator of integrated surf park developments” being in the news of late. Aventuur, with home base in Perth, has started construction on a pool there and also hoping to bring a New Zealand facility online in 2027. “Our purpose,” the company declares, “is to enhance physical and mental wellbeing.”
The new one, deep in the heart of Dixie, promises to be wonderful.
Plans have submitted showing “restaurants and retail space, condos, apartments and ‘ecosystems’ comprising supporting structures of a surf academy, wellness studio, conference rooms and more uses.”

Plus, of course, a Wavegarden Cove.
“The park will provide waves, surf instruction, fitness training and physical recovery tailored to suit all levels, from first-timers and junior surfers through to elite athletes. Mental wellness, water safety, resilience and surf therapy programs will further encourage guests to develop healthy minds alongside healthy bodies,” the press release declared.
Aventuur co-founder and CEO Nicholas Edelman added, “We met our local partners in March 2022, and admire the passion they have for both surf and the city of Jacksonville. We have built an incredible amount of trust between our partners and The PARC Group, and we are extremely proud of the site we have secured for the development.”
Going even further, he promised, “In delivering the Jacksonville Surf Park, we look forward to supporting grassroots surfing, working with charitable organizations, and building on our relationships with local government to help them increase employment opportunities and improve the quality of life for residents.”
Sounds an absolute dream. But do you find yourself living on the other side of the Mason Dixon line? Looking forward to a new tub?
Very cool