Taylor Swift, a template for professional surfing
Taylor Alison Swift did not go chase Metallica fans, and Beyonce fans, and Cold Play fans, and name any other band on earth’s fans. TS did it by making her own music, being fully authentic to whatever songwriting vibe was in her head at any given time, and going full bore 100% all in with her Swiftie tribe.

Eras Tour review: Taylor Alison Swift is a psychotically insane force of mind-blowing amateurism!

A feat of endurance and performance that in terms of magnitude puts to shame every other major musical act, pretty much ever.

I’m writing this, per usual, on planes to and from New York City.

I hate the city.

The concrete canyons, trash piled higher than you are tall, dudes with exposed socks and earbuds, ladies in all black everywhere, traffic traffic more traffic.

It’s all bitter, no sweet.

But you can direct flight it from anywhere in North America – and people who matter, at least in my industry, for whatever fucked up reason, tend to be based in the general vicinity of NYC – so it’s inevitable, like high tide killing every east coast sandbar, death, taxes, and Trump electoral college math.

I buried the lede though.

I just got back from Vancouver.

Vancouver is actually a great city, although I didn’t see all that much of it beyond the stadium where mankind’s last, best scream into the yawning void that is the AI overlord future performed the last show of a stadium tour that was only a “tour” in the most banal sense possible – the fucking thing grossed over $2 Billion US dollars, a mind-bendingly shocking number that is not only insane on its face but also in relative terms, in that it is basically $1 billion USD more than second place.

Taylor Alison Swift is a psychotically insane force of nature that makes one question previously taken for granted realities in ways that are impossible to explain to humans who have not experienced her mind-blowing auteurism in person.

I should mention – Mrs. Rocks is a real-life, hardcore, balls to the wall, Swiftie.

Don’t fuck with Taylor in our house.

You will not survive.

Your heart will be ripped from your chest, your eyes clawed out, and your tongue fed to the wildlife in the nature preserve beyond the backyard.

I asked Mrs. Rocks the other day how many TS concerts she had attended in her lifetime.

She wasn’t sure.

A lot.

Vancouver was her third Eras Tour show.

But there were many more.

From the beginning.

Back when TS had bouncy curls and sang about things like screen doors banging in a country night, before the whole Kanye thing awakened some wild beast inside her and rocket-fueled her thirst to dominate the global music industry.

Back when TS played regular arenas, before Scooter Braun bought her masters and inspired her to embark on a multi-era revenge mission that would make Inigo Montoya proud.

Thank you Amy, indeed.

As for me, Vancouver was my first ever TS show.

I don’t know what to tell you.

The stadium was sold out.

60,000-ish people stood for three and a half hours and sang every. damn. word. of. every. damn. song.

At the top of their lungs.

I’ve been to multiple games at the NFL stadium that holds the decibel world record, including a game that sent the team that plays there to the Super Bowl a couple of years ago on a long field goal as time expired.

Vancouver made my ears rattle and hum in ways I’d never experienced, anywhere, ever.

And TS takes no breaks.

There were no intermissions.

At most, there were 30 seconds of musical interludes now and then as she changed costumes in, under and around the massive stage.

And while no one will confuse her dance prowess with say, B. Spears, TS moves nonstop, all over the stage, both in and out of scripted choreography, all the while singing and engaging an absolutely batshit with ecstasy crowd.

It was a feat of endurance and performance that in terms of magnitude puts to shame every other major musical act, pretty much ever.

And Vancouver embraced the whole experience.

There were TS-themed displays everywhere, including at the iconic Capilano suspension bridge, which turned its entire park over to TS quotes and motifs.

Per various sources, the Eras Tour pumped over $150 million into the Vancouver local economy, at least some of which was from Mrs. Rocks and I – in addition to a great hotel room at L’Hermitage, we enjoyed a fantastic meal at Dovetail, which should be high on your culinary list if you find yourself in the Pacific Northwest (not sponsored posts, btw).

All that being said, I’m sure by this point the core lords among the ever-friendly BG audience are wondering what the hell any of this has to do with surfing and writing me off forever.

This would be all the dudes who right now are thinking, “Rocks rides soft tops and orders ED pills in bulk from forhim.com.”

Wrong on both fronts – I’ve got plenty of E and no issues with the D – but I digress.

Here’s how it relates to surfing – yes TS is a multi-billion dollar industry, and yes she has single-handedly rewritten the rules of pop superstardom by taking over her music in unprecedented ways (for those of you not in the know, she has been re-recording every album Scooter Braun purchased and releasing the Taylor’s Version (TV) of the same, exact fucking album, thereby cannibalizing – very effectively – the album sales of Scooter’s portfolio), and yes she had her own production company do a deal directly with a movie theater chain to distribute her Eras Tour film rather than work with a movie studio, and yes she self-published a book that was available exclusively only through Target (not Amazon) this past Black Friday and yet still rated as the highest-selling book of the year, and yes she has more Album of the Year Grammy’s than any artist ever, and yes she is the most prolific singer-songwriter in history – like if Joan Baez, Bob Dylan, Melissa Etheridge and the Beatles all got together and made a mutant songwriting savant baby – and yes Time magazine has named her person of the year multiple times ….

And yet she did all of that by absolutely motherfucking catering to her core audience.

Taylor Alison Swift did not go chase Metallica fans, and Beyonce fans, and Cold Play fans, and name any other band on earth’s fans.

TS did it by making her own music, being fully authentic to whatever songwriting vibe was in her head at any given time, and going full bore 100% all in with her Swiftie tribe.

Not once did she ever say, “you know what, I think there are a bunch of old Pink Floyd fans up in Massachusetts – I should write an album for them, I’m sure they’ll become big fans of mine.”

She has been the Easter egg queen since the beginning but has only ramped up the riddles over time, feeding the insatiable appetite of Swifties for clues and clowning about whatever hidden thing might be around that next blind corner in the TS universe.

So what does this have to do with surfing, you ask?

Wake up, WSL!

The most famous and arguably most talented and energetic human on earth, the only one I’ve ever seen live in person who made me think, “you know what, maybe AI won’t take over the earth, because right here in front of me is a rockstar genius who has put together a portfolio and an iconic track record that can’t be duplicated by Chat-whatever-GPT” – that person did it all by engaging her core audience to the maximum possible limit of engagement!

Open your goddamn eyes, WSL people!

Surfers want surfing, in great waves, where the commentators can use words like “consequence” without irony.

The people populating actual lineups around the world, often before the sun comes up, and occasionally at the risk of life and limb, want a tour they can be proud of.

The answer is right in front of you.

Or at least it was, until that last night in Vancouver.

A night Mrs. Rocks and I will never forget.

And fuck all you haters. I’ll see you in the comments.

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Shane Durian
Shane Durian
1 year ago

Fair point, and to be fair, one that Crosby and co have twigged to at least partway.

The thing that gets the peripheral fan interested is a group of core people being really into their thing, and it looking like a good party to those outside looking in.

TS rules the world because her fandom looks like a great time. And, clearly, it is.

Fair point also about the analogy between MAGA and TS, but that speaks more to the immaturity of wanting politics to be like popstar fandom

pipspuss
pipspuss
1 year ago

Rocks, I’m a couple days late on reading this. Best article of the year on BG.

Rocks local
Rocks local
1 year ago
Reply to  pipspuss

thx pips!

Rocks local
Rocks local
1 year ago

party on, brother

7dollarsurfboard
7dollarsurfboard
1 year ago

WSL take note. Get Taylor Swift to your next surf fest and you’ll have more grumpy die hard surfers than the north shore in winter.

PacificNorthPest
PacificNorthPest
1 year ago

Vancouver is a fantastic city, you are right about that for sure. Terrible place to be if you have to surf though.

But WHISTLER is right there to fill the sport sliding addiction receptors. I broke a rib dropping a cornice opening day of Peak Chair (same weekend you were Tayloring). Hurts miserably but I can’t wait to go back 🙂

Rocks local
Rocks local
1 year ago

godspeed on your recovery!

Chas Smith
Chas Smith
1 year ago

This is a nominee for BG story of the year.

Rocks local
Rocks local
1 year ago
Reply to  Chas Smith

thx chas, like Johnny Carson giving the invite to the couch!

Nonagon_Infinity
Nonagon_Infinity
1 year ago

Mr Rocks, unfortunately your wife is a victim of mass hypnosis..

Look in my eyes, what do you see?
The cult of personality
I know your anger, I know your dreams
I’ve been everything you wanna be
Oh, I’m the cult of personality

Rocks local
Rocks local
1 year ago

great song, played it on repeat back when released

Jimmy the Saint
Jimmy the Saint
1 year ago

I was in a pub in Dublin in 2017 (cunt of a place that is best avoided) meeting up with an old American friend and his friends who were all rather attractive ladies in their early 30s. The topic of music came up and I said “oh that Taylor swift album – 1989 is pretty good”. There was silence, I had obviously misread the room. One of them piped up “Yeah the Ryan Adams version of that album is ok!” Poor old Ryan Adams had since been cancelled and old TS has become a juggernaut. It’s a bit surprising to me. She hasn’t done anything notable since 1989, but yet she is getting more and more popular every month. Glad you enjoyed your trip to the PNW, I hope to visit that region some day!

Rocks local
Rocks local
1 year ago

PNW is great, highly recommend, had been to Seattle before but never BC, really liked it in the short time we were there, will definitely be back. FWIW, the 1989 section of the show was definitely the highlight from my perspective. That and everyone yelling fuck the patriarchy during all too well.

disqus_00d1gIXedO
disqus_00d1gIXedO
1 year ago

it was consensual

HaoleBoy
HaoleBoy
1 year ago

If you want to check out a female singer with actual talent, look up Sierra Ferrell.

Mcsippa
Mcsippa
1 year ago

makes you wonder how hard it really is surfing 5 heats in a day to win a world title,,,,, with plenty of breaks and hydration

DongWangVerga
DongWangVerga
1 year ago

Rocks you’re a cool motherfucker but in God’s name why the fuck is this platform ed?

Rocks local
Rocks local
1 year ago
Reply to  DongWangVerga

thx, I think … just happy to be here

Picard Madeoff
Picard Madeoff
1 year ago

ROCKS!!! Solid effort but I am shocked the editors didn’t demand a “surf adjacent” disclosure around who or what ex-surfer the future ex Mrs Jason Kelce might have nailed and subsequently referenced in a song. Best I can tell, John Mayer might qualify as a boogie boarding kinda guy…which isn’t truly surf adjacent. And finally, I must ask the Q all want an answer to but were afraid to ask. Were their tampons in the men’s bathroom at the show?

FYI- Next time you’re in the city, be sure to eat at Sushi Yasuda.

Rocks local
Rocks local
1 year ago
Reply to  Picard Madeoff

re your Q, no, but it was also empty the one time I went … will check out the Yasuda spot, will definitely be going back to BC, beautiful area

Picard Madeoff
Picard Madeoff
1 year ago
Reply to  Rocks local

FYI, the city is NYC

Rocks local
Rocks local
1 year ago
Reply to  Picard Madeoff

got it, my bad … this trip was at Sofitel a couple doors down from the Algonquin etc.

Picard Madeoff
Picard Madeoff
1 year ago
Reply to  Rocks local

An easy walk to great sushi or to the Monkey Bar for a drink

disqus_00d1gIXedO
disqus_00d1gIXedO
1 year ago

lame

Rocks local
Rocks local
1 year ago

… says the person with the username created by the strong password generator

disqus_00d1gIXedO
disqus_00d1gIXedO
1 year ago
Reply to  Rocks local

says the guy concerned with password generators and usernames and….drumroll please….TAYLOR FUCKING SWIFT.

brother, you know me. i know you. we are brothers, and this right here is lame as fuck.

i still love you, but i am concerned for you my brother!!!!!

Rocks local
Rocks local
1 year ago

plenty of love to go around, lol, let’s have a few beers and put your mind at ease!!

Barrelled
Barrelled
1 year ago
Reply to  Rocks local

Or just call him Michael Chase as he originally called himself before creating multiple Disqus accounts to use while commenting on the same thread.

Rocks local
Rocks local
1 year ago
Reply to  Barrelled

one never knows, plenty of surfers around whose paths I’ve crossed in the real world … as far as I know none of them are my enemies, ha

Barrelled
Barrelled
1 year ago
Reply to  Rocks local

MC is nobody’s enemy, especially not mine. But I do find it weird to post under multiple disqus handles.

Rocks local
Rocks local
1 year ago

indie records are so much cooler than her

c4
c4
1 year ago

Not sure the WSL should use as a model for the tour a person who writes songs about glitter, ponies and breaking up with boyfriends to make millions, but I guess that’s kind of what their doing by replacing Sunset with a wavepool in the U.A.E.

Rocks local
Rocks local
1 year ago
Reply to  c4

would be helpful if they modeled after something successful … also, ponies aren’t all bad, and i did actually get a little nervous when mrs rocks went on a kick of listening to the song ‘you’re losing me’ on repeat a few months ago. turned out ok

GiGi
GiGi
1 year ago

good call on the NYC exposed socks (definitely me),, and the high tide slayer of sanbars (most definitely my coast)

Rocks local
Rocks local
1 year ago
Reply to  GiGi

it’s definitely a preferable look to the puffy vest thing the finance bros are into … years of surfing the east coast, so high tide has been a lifelong nemesis

Sean Connery
Sean Connery
1 year ago

Never heard one TS song that I know of but happy you had a good time Rocks. Happy wife..happy life. Question though- As I know you are a Chiefs fan. Which came first the chicken or the egg?

Rocks local
Rocks local
1 year ago
Reply to  Sean Connery

good question, actually was living in va when we met and football meant generally hating everything redskins/commanders-related that floods that region, replaced all that bitterness with love for chiefs (and life generally) …

Picard Madeoff
Picard Madeoff
1 year ago
Reply to  Rocks local

You spelled Chiefs wrong as the ch should be replaced with a Q

Rocks local
Rocks local
1 year ago
Reply to  Picard Madeoff

except there’s no Q in 3-peat!

Picard Madeoff
Picard Madeoff
1 year ago
Reply to  Rocks local

Ouch!

Occ Topus
Occ Topus
1 year ago

You lost me at Taylor Swift.

Freddie
Freddie
1 year ago

Although I couldn´t name nor whistle a single TS song at gunpoint, I truly enjoyed reading this. Touché on so many levels Rocks local🙌. That said, Mrs Rocks must be a unicorn, with a portal to another dimension on offer. Because as Happy Camper already so eloquently explained: “Nothing else justifies the voluntary attendance of a man at at Swift concert”.

Rocks local
Rocks local
1 year ago
Reply to  Freddie

truth


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