"Is this the culture of surfing we’re aspiring to?"
We were, collectively, first introduced to Lucy Small over four years ago now. The heretofore little known longboarder burst onto our scene after winning the Curly Mal Jam, dubbed Australia’s premier one-day longboarding event, was handed the microphone and dropped a bomb.
“Hello… I finally won something,” she began, sun shimmering overhead. “Thank you so much for having us, super stoked to be here. I just wanted to point out, thank you so much to the sponsors for all the money for the event, but I would say it’s a bittersweet victory knowing that our surfing is worth less than half as much as the men’s prize money. It costs the same amount to fly here, accommodation costs the same, and our surfing is worth half as much so maybe we can think about that for next time.”
Overnight, the diminutive cross-stepper was a star and one worthy of the spotlight, clashing with testosterone-squirting Ian Cairns, holding dead and/or dying surf brands to account, bashing and smashing the “apex predator of the patriarchy” wherever and whenever he showed his pale face.
Now, you would imagine with such fame etc. that any longboard event anywhere in the world would be glad to have her but then you’d imagine wrong, which may just be why longboarding sucks.
Small recently applied for a slot in the prestigious Noosa Festival of Surfing but was told by its chairman, John Finlay, “Thank you for your interest in competing in the 2025 Noosa Festival of Surfing. We note that you are currently ineligible to enter any surfing competitions where Noosa Malibu Club is a stakeholder. Accordingly, we are unable to accept your entry. A full refund of your fees will be made as soon as practical.”
But why the draconian ban? As she explains:
Just pondering this and wondering what to do, where to go from here. What do you do when one of the biggest longboard events of the year prevents you from entering because you believe in universal equality? Is it keep pushing back and fighting knowing that all that is going to come your way is probably more of this? Is it just accept it?
In 2023 I found out at the Noosa Logger, an event run by Noosa Mal Club, was offering unequal prize money. I contacted Surfing Australia to ask them to look into it and they said that there had been a clear breach of rules, providing this comment to Kate at the Daily Telegraph. I facilitated people who were at the event to speak to Kate and provide her background information and some comment. My own comments were general in nature.
After the story came out it appeared that Noosa Logger had found a loophole by naming the division with more prize money an open division despite it being advertised on their website as “open men’s” and having 21 men in the division. There was one woman – the president of the club Glen Gower’s daughter. In 2024 Surfing Australia closed this loophole in the rule book following the incident.
I did not write the article, I did not make the comments that the club was being reprimanded, I did not have the power to retract the story, I don’t even have a podcast! Glen Gower, the president of the club made a complaint to Surfing Australia against me which was not upheld.
So here we are. Is this the culture of surfing we’re aspiring to? Is this the kind of event surfers and sponsors want to be part of? Is it just easier to ignore it because I am just one person and Noosa Festival is much bigger? I’m not sure, but I am definitely sad and hurt. I have competed at Noosa since 2011, missing only a few years in this time. I have great memories of the event and it’s awful that because someone doesn’t agree with me or like me, they would think stopping me from entering the event is the answer. I think people in the world of surfing who have never had their views challenged or questioned don’t like it when someone is forthright and defiant, but I don’t think those who are should be prevented from competing.
I think I shall boycott the Noosa Festival of Surfing this year and every year to come.
What sissies.