"It’s disappointing — but hardly surprising — that someone is now attempting to capitalize on (Lady Gaga's) success..."
The legal war between Lost Surfboards and Lady Gaga has escalated extremely quickly. Hours ago, surf fans learned that the San Clemente-based operation sued the songstress over the use of the word “Mayhem.” Ms. Gaga’s sixth studio album, released March 7, 2025, is titled “Mayhem,” you see, and written in “cool twelve-year-old-boy” font.
Lost has, of course, used “Mayhem” on its surfboards for much time and has officially owned the mark since 2015.
Biolos and co. asked Team Gaga to cease and desist though after allegedly being ignored filed suit.
Not content to wait for judge and jury, Ms. Gaga’s lawyer Orin Snyder blasted Lost, telling TMZ, “It’s disappointing — but hardly surprising — that someone is now attempting to capitalize on her success with a baseless lawsuit over the name ‘Mayhem.’ This is nothing more than an opportunistic and meritless abuse of the legal system.”
Ouch.
But do you think that Lost is ready to go scorched earth over the issue or do you imagine that a strongly worded statement implying coattail riding will be enough to send the World Surf League’s winningest board shaper to the hills?
The ball, as it were, officially in Lost’s court.
Enjoy some music whilst waiting for the return.