"Highly posable—perfect for hitting the streets, slopes, and waves with confidence and flair.”
It has been years upon years since surf fans have had a reason to get excited to go to Target, but thanks to a stunning licensing deal between toy company JAKKS Pacific and Authentic Brands Group’s Quiksilver and Roxy happy days are here again. The rollout will begin this summer with a line of Roxy dolls each one featuring “on-trend sports accessories, including a skateboard, snowboard, roller skates or surfboard.”
Debbie Haag, senior vice president of marketing at JAKKS Pacific, proudly declared, “With Roxy Dolls, we are merging fashion, creativity, and adventure to provide kids with an exciting way to showcase their passion for action sports. In collaboration with Authentic Brands Group, we have meticulously designed these Roxy-branded dolls to be both stylish and highly posable—perfect for hitting the streets, slopes, and waves with confidence and flair.”
While we live in genderless times, boys and men very much encouraged to enjoy the dolls too, Quiksilver is getting its own collection of umbrellas, chairs, canopies, shelters, wagons and mats which will be available exclusively on Amazon.
Dennis Claussen, senior vice president of design and marketing at JAKKS Pacific declared, “We’re thrilled to launch this initial beach and outdoor product launch with Authentic Brands Group as we head into spring. As the season progresses, we’ll be expanding to additional retailers and have a series of incredible, fun marketing activations lined up to support the line throughout 2025.”
David Brooks, executive vice president of action and outdoor sports, lifestyle at Authentic added, “This partnership brings together JAKKS Pacific’s expertise in innovative design and manufacturing with Authentic’s powerful brand portfolio and market reach. Building on a successful year, we’re excited to expand and bring these new products to a broader audience in 2025.”
David Brooks, executive vice president of action and outdoor sports, lifestyle at Authentic and also commander-in-chief of the More Core Division.
Radical.
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do they come in life size……and can you blow them up…asking for a friend in need?
She ain’t no Malibu Barbie..
I guess Black Girls Don’t Surf
Rhonda is going to be pissed
Roxy feminized the sport decades ago. Hopefully this is their unsuccessful last dying breath.
How many people picked Cole Howsurmama for surfival based on that one clip from the freesurf
There will be a Filipe kitty-cat themed doll, shredding micro waves…
Once the upcoming depression hits I could use that pool chair as a bed.
We should get one for Felipe. He could relax in the channel during his heats at Teahupoo.
Maybe not relax but at least put his feet up!
Can we start the Peniche thread early? A nuanced discussion on the rain and bad winds for the entire event window is in order.
I can’t even find the forecast anywhere, usually Swellnet has one. And why do all those dolls look like they’re about to cry.
Cause they are headed straight to the landfill.
Or to get thrown in a storm drain and get stuck in a dolphin’s blowhole.
Personally, I’d like to see a Ryan Egan/Sasha Jane Lowerson transformer doll.
Damn Com, you beat me to the punch.
Id want to see a celebrity death match between the Bethany Hamilton detachable limbs doll vs the Sasha lowerson transformer.