Sacked pro surfing chief Erik Logan named CEO of Tony Robbins empire! 

"Erik brings the lived experience, discernment, and execution that enable us to touch even more lives," writes Tony Robbins.

The popular former CEO of the World Surf League, Erik Logan, whose almost five-year tenure as pro surfing’s north star was cut short on a moody June day in 2023 with no reason given, has been named as the head of Robbins Research International, the corp that runs all 121 biz’s owned by motivational god Tony Robbins. 

Announced with much fanfare on Variety – EXCLUSIVE! – Erik Logan will “handle the day-to-day operations and long-term strategic direction of Robbins’ flagship education company and ancillary businesses.”

Tony Robbins, the most successful motivational speaker to stroll among us, said, “Erik brings the lived experience, discernment, and execution that enable us to grow our impact, strengthen our foundation, and touch even more lives”

And, 

He will “unlock greater value across everything we are building, including our partnership with Paramount+ and the Tony Robbins Network. His experience working hand-in-hand with Oprah Winfrey, as the president of Harpo Productions, and the Oprah Winfrey Network during its growth years, brings valued insights into this new enterprise.”

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After being disappeared by the World Surf League, Erik Logan began posting lengthy screens on Substack detailing his cataclysmic descent from 42-year-old beginner surfer, loving everything surf, to architect of the entire sport with all its ensuring baggage to getting nailed by a stroke, heart surgery, divorce, losing his WSL job etc. 

Erik Logan on the moment he was anointed by Tony Robbins

Earlier today, he published a movie piece describing the moment he was offered the lucrative gig as head of the Tony Robbins empire.

For the first time, this didn’t feel like another career pivot. It felt like confirmation of something bigger. It felt like something that was supposed to happen, and there wasn’t a notion of resistance.

What washed over me was everything I had been doing over the past five years. The internal and external work. Thinking about leadership, growth, responsibility, and impact aligned naturally with what was being asked. I didn’t need to reshape myself to fit it. I didn’t need to convince myself it made sense.

That’s how I knew I was ready. And as of today, I’m joining Tony’s team.

Looking back, the meaningful shifts in my career worked this way. Opportunity didn’t interrupt the work at the time. It confirmed it. It showed up when the internal preparation matched the external ask.

That’s the lesson I share with people trying to move forward.

You don’t need to chase pivots or manufacture change. You need to do the work in front of you well enough that when someone asks a question, you can answer it cleanly with a sharp focus.

If you’re early in your career, the work might look small. It isn’t. If you’re mid-career and restless, the answer usually isn’t blowing everything up. It’s getting clearer about what you’re building and whether you’re paying attention.

And if you’re in a season that feels quiet, that doesn’t mean nothing is happening. Often, it means something important is being prepared; this is where I was.

My career hasn’t been a straight line. It’s been a series of moments of ups and huge downs, when I’ve stayed present enough to recognize what was being offered and prepared enough to say yes without shrinking to what was next.

That’s not a formula. It’s a mindset, one anyone can adopt. That’s been the throughline of my career.

And it’s the lesson I keep coming back to now.

The next chapter begins.

Wildly inspiring, I think.

Meanwhile, I’m lookin’ for dog walking gigs to keep the lights burning, the coffee boiling.