Surfers Bethany Hamilton and Felicity Palmateer fail “stress test of feminism” over Sweeney Milkers ad

"The Feminist Liberation Committee is furiously drafting new regulations for what she’s allowed to do with her own gigantic knockers."

Much performative posting following an online betting company’s shrewd decision to feature part-owner Sydney Sweeney in an advertisement. 

The ad is a 60-second spot where Sweeney poses nude, covered only by sports equipment (basketballs, footballs, hoops), pretending to play various sports.

As in most of our recent cultural inversions and bourgeois causes, kid murderers as victims, terrorists as matadors for peace, felon junkies as saints, there was the predicted pile-on from the usual faces, white gals mostly. 

And from the surfing world Felicity Palmateer writes, 

“The issue is that once again, women + sport = sexualising the woman to sell something. Women’s sport has fought for decades to have female athletes valued for what they can actually DO rather than what they look like. That’s the conversation.”

Bethany Hamilton writes, 

“Im not waste my time with any statements here orrr bring any attention to any individuals out there but… I just wanted to highlight what a woman in sport looks like.”

All very powerful, but as Stepfanie Tyler notes on X,

Sydney Sweeney is the funniest stress test feminism has ever encountered bc I was taught that tHE PaTriArChY reduces women to their bodies, denies them individual agency and imposes rules on female sexuality based on what everyone else thinks women ought to be. Meanwhile Sydney…

— stepfanie tyler (@stepfanie) September 15, 2026

Sydney Sweeney is the funniest stress test feminism has ever encountered bc I was taught that tHE PaTriArChY reduces women to their bodies, denies them individual agency and imposes rules on female sexuality based on what everyone else thinks women ought to be. Meanwhile Sydney is independently wealthy, produces her own projects, owns businesses, chooses to monetize her own sexuality, gains power from doing it and appears completely uninterested in anyone’s permission. And somehow the feminist response is thousands of women materializing to explain that her body is AcksHuAllY a collective political resource and she has a responsibility to use it in ways they approve of bc otherwise she’s “setting women back 100 years” (fucking LOL) So congratulations ladies! You defeated the patriarchy by becoming an enormous decentralized committee of women policing another woman’s sexuality, scolding her for appealing to men and reminding her that her individual choices must remain subordinate to what is best for Women As A Class. Perhaps the funniest part is that the men supposedly enforcing this grand patriarchal system are mostly standing off to the side like “Sydney seems great, let her cook” while the Feminist Liberation Committee is furiously drafting new regulations for what she’s allowed to do with her own gigantic knockers. Incredible operation. You guys are fucking killing it. Extremely boss babe. Very liberation. No notes.

Question to the crowd, are these posts performative and algorithm chasing or very brave, speaking truth to power and so on?