One-time surfwear giant maybe for sale soon!
As just recently reported by Business of Fashion and Boardistan, the French luxury conglomerate Kering has contracted illuminati bank Rothschild to sell German footwear manufacturer Puma, seeking a reported 7 billion dollars in return. What a mouthful! And why should we care? Well, the reasoning behind the proposed sale is that Kering, which owns Gucci, St. Laurent, Al McQueen, et. al. desires to get out of the athletic/streetwear game so it can focus solely on being fancy.
And what does this mean for Volcom, which the group purchased in 2011 for 600 million dollars? Will it be floated back on the market as well?
Ooooh let’s wonder!
I think probably yes and I think Oaktree Capital may purchase. Oaktree, in case you forgot, owns Billabong’s debt and Quiksilver. There have been rumors this year that the asset management firm might want to buy Rip Curl. If if if it did and if it bought Volcom too then do you think the United States government would come in and bust up the monopoly because of its vast surf power or do you think the United States government would scratch its head and say, “Ummmmm why are you doing this to yourself?”
How much do you think Volcom is worth?
How much would you buy it for?
What if, as part of the sale, Noa Deane and Mitch Coleborn would come and play lullabies for you each and every night?
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You are right about that, I love my Volcom trunks, and I’m old.
think of how much coke has been snorted off the coffee table at the volcom house at pipe?
Volcom isn’t even worth its Nordstrom Rack price. Now Hugo Boss…that there is a brand worth talking about…
She thinks she’s Jimi Ramone with that upside down Mosrite.
Youth against being owned by french fashion portfolio holding companies
Kering never did a god damn fucking thing for Volcom. Tilly’s, Pacsun and Macy’s have been pulling the strings for years, while the new marketing execs sucked the fun out of it. Question is, who’s going to run the Pipe Houses when the Hawaii program is clipped all the team riders are fired? It’s gonna happen and it will be interesting. Volcom is running on the fumes of it’s past.
Ah but they bought it at the peak and are now suffering the downturn , as are all the surf brands.
Kering is in record stock price territory, turn over up , their future never looked better with their Luxury brands , Electric gone, Volcom was being bandied around the market place earlier this year as was Hurley( watch how many people/surfers get sacked for Xmas) , so Oak Tree have BB by the debt balls , own Quik ( turnover down from $1.8b to $8b , they are pissed!) Rip Curl up for sale , surf sales in the USA are in recession……and Kelly/outerknown now have a price point Nomad collection….anybody getting this picture…..?????
So much more carnage to come before,?
Volcom was founded on the “youth against establishment” creed. When Richard Wolcott sold Volcom to Kerring– Volcom then became the ‘very thing’ they ‘were against’–Volcom became, “The Establishment”. It didn’t take long for ‘the youth’ to smell a rat.
It was so hypocritical, that Volcom had to drop the–“youth against Establishment” creed.
Early 2000s glory days a buddy with a small shop made the ill advised decision to print off a few boxes of the x-large v-stone “team rider” stickers and give them out to patrons… in short order half the town had cars and boards properly adorned. Local rep eventually got wind of it and passed word along to the higher ups. Long story short he lost his volcom account and thus began his inevitable spiral into insolvency.
Marshall’s owns Volcom. At least in middle America they do….
Ooooh, let’s buy it! The Hot Nife(sp) $$$$ must be flowing in now. At the very least, they have a skatepark in the warehouse.
Yeah lol I’m sure most people coming to this site don’t get their THC online. Just a hunch tho…
If Volcom is on the block……then Kering’s other surf brand Outerknown must be too?
OK is definitely more fancy over street wear
ever seen anyone wearing it?
I think I saw a cashed up bogan with a Mad Huey’s sticker on his ute wearing a tee-o the other day.
No, but I did see someone on the weekend riding a Slater designs board. My mother in law bought me a Mad Huey’s T for my birthday which I’m guilted into wearing at family gatherings. Literally the only piece of surf clothing I own (apart from boardies and wetties)
Hate having a surf logo embossed on any garment..
Google Outerknown. Hit Images. Only people wearing it on the Internet are the guys who own it or who designed their, ahem, range. No one else.
I own 6 pieces from Outerknown. I like them all. I do not own any Volcom.
This is serious, Team…what’s Kelly gonna wear on the golf course?
She looks pretty hot, nice Adam’s apple too!!
Is Volcom that jean company I wore in 8th grade?
Oh those marvelous chinos.
I’d use the money to top up my bus card and maybe buy a coffee.
Chas, why aren’t you talking about wave pools leading to mass-murder?
Nobody could be that stupid
Such innocence!
Volcom can’t be purchased because it is an ideology only, the embodiment of anarchy and the portal to chaos and true freedom.
You drank the Kool-Aid.
I know a guy with a Volcom tattoo.
That takes “branding” to a whole new level.
I met a surf rep with a surf brand tattoo he sells. Ulra ding dong..
XYZ and Black Flys on each bicep?
No… Waste time to even type the name.
Volcom is Lawful Evil.
Well shit, does this mean “The embodiment of anarchy and the portal to chaos and true freedom Pipe Pro” is off?
See post above.
Volcom was founded on the “youth against establishment” creed. When Richard Wolcott sold Volcom to Kering, Volcom then became the very thing they were against–Volcom became “The Establishment”. It didn’t take long for the Youth to smell a rat.
Why did Wolcott sell anyway?
I don’t remember for sure but they got Bookoo bucks for it, I think 600 million, (its worth a fraction of that now) and he’ll never have to work another day in his life, but it seems like he’s sold out the youth by selling Volcom to the establishment.
na…volcom is just a brand…a pretty shitty one