Can you imagine anything more American than Futures Fins from Huntington Beach?
New Jersey changed me. You may recall that I was there earlier in the year in order to coordinate our Fairytale Wetsuit shoot featuring the wonderful Tommy Ihnken though, before leaving I will admit that I wasn’t thrilled.
The Garden State doesn’t have the best reputation, see, and I never liked Zack Braff. I thought it was going to be bad, slow, ugly with bad, slow, ugly food and bad, slow, ugly people.
I could not have been more wrong.
An energy crackled in the air. Crackled off the boardwalk, through the streets, from The Stone Pony where Bruce Springsteen first played. I fell in love with New Jersey and its everything but mostly its pork rolls and, in turn, fell in love with America again.
Behind those industrial walls in a bland industrial park, Futures feels like a cross between Willy Wonka’s Chocolate Factory and a Detroit, Michigan Ford plant. Dreams are being dreamed in the front. Dreams are being milled in the back.
This country, to many, seems a train wreck but it’s also a grand train wreck with Bruce Springsteen crooning blue collard anthems and Americans drinking Coors and Coors Light and those Americans manufacturing. Americans like the ones at Futures Fins in Huntington Beach manufacturing fins that make your board go better.
Behind those industrial walls in a bland industrial park, Futures feels like a cross between Willy Wonka’s Chocolate Factory and a Detroit, Michigan Ford plant. Dreams are being dreamed in the front. Dreams are being milled in the back. Brett Simpson’s American spirit floats and inspires and Brett Simpson’s actual body (feat. his spirit) shows up from time to time as well. It is, truly, a wonder to watch the time, the effort and the skill put into these fins.
True labors of local love.
And can you imagine anything better? Anything more American?
Watch this little tour and if you don’t feel inspired then get the hell out with all the other draft dodgers and flag haters.