How many more defeats can the world's winningest
surfer suffer?
Oh to be Kelly Slater. Rich, talented,
successful, multi-national (thanks to his girlfriend) and the name
behind the most famous artificial wave technology on the planet.
Eyes popped and mouths gaped when he unveiled Surf Ranch, there in
Lemoore, California, some five years ago.
Two of those eyes and one of those mouths belonged to Brazilian
surfer Adriano de Souza whose skull had been crushed, hours after
the happiest day in his life, by Slater but the rest of them
belonged to fans, rivals, movie stars, businessmen and
environmentalists.
A barrel. A real barrel created on demand.
The future of the newly created World Surf League, bought for
free by billionaire Dirk Ziff, made instant sense. A chicken in
every pot and a Kelly Slater Surf Ranch in every garage.
For sure there would be developments built around the eleventh
world wonder scattered near and far. Multi-million dollar
developments, smiling faces, barrels, shopping, ice-cream, etc.
Five years on there are none and Kelly Slater’s Wave Company’s
arch-rival Wavegarden, featuring fun surf (“fun” said with a rising
tone like “I don’t know, it was fun?” by people who have surfed
them) is busy in talks for many projects including the just
announced Willow Lakes in Fort Pierce, Florida.
According to TCPalm, a digital subsidiary of Treasure Coast
Newspapers,The $595 million venture will feature 800 residential
homes, 600 hotel rooms, 400,000 square feet of retail space and
125,000 square feet of office space across 200 acres. The first
phase of construction is to focus on a $40 million surfing center,
which will include a “Wavegarden Cove surfing lagoon” and resort
which will be comprised of several distinct neighborhoods, knit
together by a network of walkable, pedestrian-oriented streets, and
navigable flow-ways designed for maximum environmental and
recreational purposes.
“Willow Lakes and the surf park project, in our view, is a
catalytic economic development event which has the ability to ‘move
the needle’ on our collective efforts to enhance Fort Pierce’s
reputation as a premier tourist destination and further diversify
our growing economy,” Pete Tesch, president of the St. Lucie County
Economic Development Council, wrote in an
endorsement letter about the project. “As we enter the
‘new normal’ and the post COVID-19 environment, this important
project will have a historically significant impact on our
community.”
Very exciting for Wavegarden.
Very un-chill for Kelly Slater’s Wave Company.
And how many more utter defeats can Slater have before becoming
a gadget punchline like Archie McPhee’s Yodeling Pickle?
Much to ponder.