“Bible of Sport” Surfer Magazine takes unprecedented step by endorsing political candidate for first time in storied history; enrages and titillates fans: “You waited until a senile puppet came up against an obnoxious TV reality personally to make this claim?”

It's go time!

Oh but what a day we have all lived to see. What an unprecedentedly wild day. Surfer Magazine, the “Bible of the Sport,” established almost exactly 60 years ago has, for the first time in its storied history, endorsed a candidate for President of the United States of America.

Was it Trump x Pence?

Biden x Harris?

I’ll save you the mental anguish.

In an Instagram post rocketed to over 2.2 million followers Editor-in-Chief Todd Prodanovich wrote:

“Keep politics out of surfing” is a common refrain on social media these days, but the fact is the decisions made in the political realm have tremendous influence over our surfing lives and the health of our coasts. And as our window to prevent the worst outcomes from climate change closes, its more important now than ever to vote like the future of surfing depends on it.

That’s why, for the first time in Surfer’s 60-year history, we’re endorsing a presidential ticket.

Click our link in bio to read about why surfers should vote for @joebiden and @kamalaharris.

Reaction, as you might imagine, was swift and also celebrity-filled.

Jessi-Miley Cyrus: I love this (muscle arm emojis, heart)

Father of Professional Surfer Ian Cairns: There’s a reason that Surfer has not been in politics and that’s because surfing is a place where we can retreat from name calling and shit-fuckery over politics, race, gender, religion etc. you just shat where you eat. Surfing is about a great family where all that bullshit doesn’t matter. It’s one of the last places where we collectively agree about one thing: are the waves great.

Handsome Boi Jay Alvarrez: Lmfaooooo who’s going to get fired on the marketing team for this dumb move

U.S. Olympic Surf Team Coach Brett Simpson: Your caught in a RIP tide.

High-end surfboard shaper Matt Biolos: You waited until a senile puppet came up against an obnoxious TV reality personally to make this claim?

Plus much unfollow, Trump2020, thanks for the brave stand, unfollow with all of my friends, Trump, blah blah blah, etc.

Me?

What do I feel?

Oh, thank for asking.

I think political endorsements by media, especially in these modern (post-1990) times are as silly as they are counterproductive, very likely turning more off than they turn on, but the numbers game is shit. This is about passion. About belief. About pulling the gloves off and neck slapping opponents at will.

Surfer Magazine Editor-in-Chief Todd Prodanovich has now taken a stand. Sure, a centrist stand backing an ancient career politician actively disavowing the “green new deal” but in these times a centrist stand is bold-ish.

And this ain’t the time for half steps. For bold-ish. This is the time for scorched earth and Prodanovich must not settle with a tempest in an instagrampot.

He must push for bold.

This is the time to take The Inertia out.

Mealy-mouthed leftism, spineless environmentalism, fake inclusionsim, high fives and bullshit.

The Inertia is on the ropes. Time to neck slap KO.

Prodanovich and his Surfer should go full ANTIFA doubling, tripling, quadrupling down on this stand. The right-adjacent has already left the building. Lukewarm gets spat out of every mouth, even mealy ones.

Go hard.

As the greatest singer of our time Brandon Flowers crooned, “What are you made of?” Because what have you got to fear?

Jay Alvarrez?

More as the story develops.