Hope springs eternal!
Hope, as they say, springs eternal and that is all well and good except “eternity” only has four more calendar days left in it for the World Surf League to finish off the Covid-19 shuttered Billabong Pipe Masters in Memory of Andy Irons presented by Hydro Flask.
A “cone of silence” but why? The most progressive public relations moved ever crafted in order to protect World Surf League CEO Erik Logan’s ill-advised travel to Hawaii to be seen and see?
A never-before-tried keep-them-starving-until-they-are-dead approach to hype in a small core market?
According to an impeccable inside source, the cone of silence is in place because formal approval from local government who is expected to go public tomorrow with an announcement that gives the green light.
Do you believe?
Can we believe?
The answer is, obviously, yes.
Common sense dictates that it serves all sides to complete the already launched event but common sense has rarely dictated the WSL moves.
But who cares about common sense or history. Can we believe that the State of Hawaii x CEO Erik Logan’s World Surf League will sort this last four days and give The People™ a contest?
More as the story develops.