Think tight poom-poom shorts and radically aggressive off-the-shoulder tees!
The Australian Olympian and recently retired pro surfer Julian Wilson has launched his own “multifunctional” clothing brand called Rivvia Projects.
Wilson, who is thirty-three, made the announcement via press release.
Rivvia Projects’ goal is to deliver everyday versatile products that are built for a multifunctional world. A world where surf meets sport, and sport meets street. Products that are timeless and adaptable created for and inspired by a category we’re calling ‘Active Discovery’.
“This year has been a big one for me personally. I’ve made some major decisions surrounding my career and my family. Digging deep to find purpose and really figure out and decide what my future holds. These decisions have allowed me to take on new projects I never thought possible. Dreams I’ve always wanted to make a reality. What you’re seeing is a concept that is years in the making. An idea I needed to explore. An itch I needed to scratch.”
Ain’t nothing on the website yet and Instagram is light on info but it marks a wonderful step forward for the former rookie of the year and world number two who, barely one year ago, was locked in a bitter court dispute with former sponsor Hurley.
Wilson claimed Hurley had refused to pay him $1.5 million that was owed “under a written endorsement agreement” and after declining a low-ball offer from Hurley cited the company’s increasingly toxic reputation in the professional surfing world.”
Wilson joins Kelly Slater (Outerknown), John John Florence (Florence Marine X) and Dane Reynolds (Former) in the clothing game.
Rivvia Projects launches in June.
Think tight poom-poom shorts and radically aggressive off-the-shoulder tees!