Watch now. Buy later.
Well here we are, again, enjoying each others’ company, winding down the day or maybe winding up the day, thinking thoughts about our surfing and its surf-adjacent bits. Like Make or Break, the upcoming Apple Television program which will feature Kelly Slater and also reigning champion Gabriel Medina chasing his next crown exclusively in Brazil. And IKEA’s newest collaboration with our extremely environmentally conscious World Surf League.
I tried not to think about the latter, really tried, but have been direct messaged, emailed, propositioned by agencies so many times over the past few days that I think you must enjoy.
So here.
By teaming up with WSL, IKEA wanted to learn more about the needs and demands of surfers. The surfing lifestyle has provided many important insights about being constantly on the go, such as organising, mobility needs and handling humidity.
“These needs are relevant for many more people than surfers and inspired us to create products that enrich everybody’s lives with similar demands. With this collection, we hope to spread the joy of the surfing lifestyle in the home and everyday life of many people”, says Wiebke Braasch, Designer at IKEA of Sweden.
The range of KÅSEBERGA includes more than 25 products intended for the home or wherever life takes them. Among those are a hand plane for body surfing, a beach chair, a portable grill, a coffee table and a bag uniquely designed to function well for beach clean-ups.
Together with the World Surf League and the reputable surfers Kassia Meador and Rob Machado, the design process has revolved around including functionality, more recycled materials and promoting a more circular lifestyle. As a result, a big part of the products in the KÅSEBERGA collection are made of recycled polyester, while others are made of renewables, such as bamboo and cork.
“It has been an honour and a pleasure to team up with Rob Machado, the WSL and IKEA to create KÅSEBERGA. A collection of ocean-inspired home goods and on-the-go surf essentials in the most functional high vibe low impact way. For the ever-growing global community of earth-conscious surfers and beach lovers”, says Kassia Meador, surfer and business owner.
“Watching the IKEA KÅSEBERGA collaboration come to life and working with their designers on developing these sustainable products has been a truly rewarding experience for us at WSL,” says Cherie Cohen, WSL Chief Revenue Officer. “IKEA’s sustainability initiatives align closely with those of the WSL and our fans. We are confident that these products made using recycled and renewable materials will be hugely popular with surfers, ocean lovers, and design enthusiasts.”
KÅSEBERGA, named after a small city in Sweden with one of the most southern surf breaks in the country, will launch globally in May 2022. Availability may differ depending on the region. For more information, contact your local IKEA.
Buy soon.
Be inspired now.
So now the Sport of Kings is now the Sport of the Bourgeoisie?
So, all those “marketable surfers” on the tour that they are trying to attract non-endemic sponsor dollars with and their go to is a 50 year old who hasn’t been on tour in roughly 20 years and a former Roxy girl/logger?
Joel is nodding right now.
Its a comedy isn’t it????
IKEA just DGAF. Used forced labour in East Germany in the 80’s then again in the 2000s in Uighur gulags in China. Rob is now the ultimate double think dystopian sweat shop soul surfer
Can’t wait to see kaipos range of sustainable accessories for the discerning meth head.
I’m pretty sure she’s Rusty Cudgel’s girlfriend.
Who is Jason Penning? How many X pros are on the pay roll now at the WZL? This whole thing has been invaded by “Smart Kooks”..
Machado is a huge poser
World Disposable League
Drug courier
Swedish riots, over Muslim blowins
It’s tricky for the progressive patriarchy haters/ Muslim ass kissers
like an Ikea project.
With Joe’s voice over: “Ikea and Tinnitus Turpel”
Thighs are built for Margies for sure – is she ready for cut??
IKEA. A shit place where shit couples shop so they can show off their useless shit purchases at shit dinner parties to their shit friends. ‘Yeahhhhhhh that’s our Fjjjjlugennnstatr, it’s great for linen recovery after a FIFO weekend at Bangalowwww’.
Hang about, my missus organised a FIFO day trip just so we, err she, could go shopping at IKEA…
Don’t be too hard on yourself big fella. We still love ya! Have you re-written then rule book yet?
Proving harder than first thought. Shitfest. Cobbling bits and pieces together and will call it, “Judge like this ya dickheads” by Franck.N.Stein
“Judge like this ya dickheads” probably makes too much sense in todays climate
Fucking love their horse meatballs though
Tempe is a long way to go for meatballs
I love the crayfish!
https://www.ikea.com/images…
https://youtu.be/tjpgJjdk52c
Someone needs to team up with Tyler to fix her ovaries
A bit of home gynaecology
Tip top now.
So… they’re going to the same hairdresser now?
I’ll have mine cut later…
where does the crap go after it Doesn’t sell at IKEA? cause as we know, every business has its overstock that just has to be disappeared… is there a discount outlet in some forgotten town that sells it for cheaper?, or, and I’m thinking this may actually be the case, do they literally grind it up and ship the tiny chips of toxic formaldehyde laced particle board to some pit in the third world? I request BG journalists to investigate asap!
ps I’m serious, this kind of thing pisses me tfo!
According to this, yeah, ikea is about as good for the planet as driving around in a jeep
https://youtu.be/5-rnxFDsnns
yep, the dude who started the company is on record for regretting the negative environmental impact IKEA has had over the decades, but only after a lot of criticism
in Sweden for their wasteful products and use of sweatshop labor … I guess at least Jeep’s are made by grownups!
Plastic coated cardboard – could probably get compressed into a new tech version of Rob’s pop-outs.
haha yeah! and, also, anybody that purchases a fricken hand plane? what a ripoff! ffs, that’s a junior high level wood shop project, if you can’t just make one yourself, c’mon! shame on you Rob
no need make one brah, just get one McDonalds food tray
five finger discount
Yeahbut, you know. Let’s say you are from the Midwest, or some other non-ocean place, and you are visiting relatives, say picnicking at Sandy’s, or perhaps The Wedge, and you have a sudden urge to become a quadriplegic, then you can dust the last crumbs of Västerbotten off into the sand, or perhaps catapult the remnants of the Ädelost onto your beach neighbour, while shouting ” AHAH!!! I HAVE COME PREPARED!!! FOR THIS IS NOT JUST A CHEESE BOARD, BITCH!!! IT IS A CLEVERLY DISGUISED HYDRODYNAMIC TOOL WITH WHICH I SHALL SET FORTH UPON THE FACE OF GOD AND BODY-WHOMP MY PASTY BULBOUS ASS TO INFINITY AND BEYOND!!!”
So, it’s like, dual-use. You know?
All they need is to be given the idea and really they could probably use any cheeseboard – it would be worth them taking out the cheese knife too.
Imagine having a middle aged mid-western woman who’d been sculpting herself in the gym over the past six months for her holiday in the sun coming at you in the line up. She’d have her holiday spray tan over every inch of her body, springy hair gone flat from the salt water, wild eyes and bleached teeth splashing at you with a wooden board in one hand and Laguiole in the other.
There she is all stoked up on her holiday vibe and a few too many Aperol Spritz’s in the hot sun not caring about who she’s body-whomping all over. And there you are sitting out the back pretending to wait for the next set while taking in all the action around you.
Her kids are playing in the shorey on a rented softtop. On the beach hubby drinks a pre mix pina colada while trying to disguise his fat belly and the fact he’s perving on all the young ladies within view.
Sculpting herself with the cheese knife?
I think she’d more likely sculpt you with the cheese knife in my version of the story.
Mmmmmmm…
cheese.
Cutting edge design in Sweden apparently. Imagine how chuffed they’d be with themselves if they actually made a surfboard… even a boogie board!
Me too except more like 69th on my list, just below never pulling a Swedish bird
They have outlet stores in Ukraine, Serbia, Syria, Iraq and Afganistan.
Into landfill in Australia, same as Harvey Norman, good guys, etc etc
Have any of WSL’s partnerships ever been successful ?
Here’s a list of products I haven’t bought
Jeep
Samsung anything
Shesido hair stuff
Hydro flask
Dometic
Can’t actually think of a single product, except Corona, that I’ve bought
And Corona is horse piss
Add now definitely never visiting Lemoore, Portugal, Victoria or Margaret River to the list.
All I need are some tasty waves, a cool buzz, and I’m fine
Next in the KÅSEBERGA range:
– A 3 ft wooden club made of recycled building waste (nails still protruding and all) to beat yourself over the head with to replicate that WSL commentary team sound and the feeling that ensues,
– A Tyler Wright and friends inspired chair, painted with traditional oka! Why the friends as well? Simply turn it upside down and you and 3 of ya LGBTQ mates can sit down all at once
A Tom Carroll table with secret drawer for meth pipe; an Occy and AI collab table with inlaid mirror for doing lines; a Chas Smith version that comes with jumping box and landing pad for table jumping.
I have no ikea…