Apocalypse Day.

Sheer panic has taken hold in Southern California as weather models are making the rounds, emailed from person to person, shared from phone to phone at block parties, appearing to show a mighty hurricane forming just below Baja with a trajectory bringing it directly to the Golden State.

Tropical Storm Kay is swirling and twirling there, clouds forming that classical hurricanal shape, and growing.

Southern Californians, not used to this sort of weather event, are using it as an opportunity to hysterically buy generators, plywood, big jugs of water, batteries and other items they have jealously watched their Floridian brothers and sisters hysterically buy for years.

Surfline is grouchily downplaying the potential, as the hurricane is not the World Surf League, declaring, “To be very clear: a hurricane is not going to hit Southern California and it’s a coin flip on whether we get any surf at all from Kay. But there are several possible impacts ranging from surf to wind to precipitation as this very large storm strengthens and tracks near – or possibly over – Baja. However, due to a highly uncertain forecast track beyond 72 hours, the precise details will need to be worked out in the coming days.”

Bah humbug.

But imagine Tropical Storm Kay was the World Surf League. There would certainly be calls for 1000 mph winds and 700 ft swells and absolute certainty 142 hours out.

Apocalypse Day.

Catty.

News broke, over the evening, that Facebook founder, CEO Mark Zuckerberg had very publicly broken up with erstwhile BFF, big-wave honeypot Kai Lenny. In a relationship tremor no one saw coming, the extreme sport aficionado (Zuckerberg) shared that the new Meta of his eye is none other than UFC debutant Kha “The Shadow” Wu, even sharing pictures of the two in hot pants dancing some erotic dance.

Lenny, initially silent, has responded today with his own vicious snub.

In an interview with Forbes, a magazine for the rich and richer, the Maui-born stud was asked “What athletes have inspired you most as a surfer and outside surfing?”

The answer brutally snarky.

The most inspiration I’ve drawn from athletes from an early age was from the (group of famed surfers known as) the “Strapped Crew”—Laird Hamilton, Buzzy Kerbox, Dave Kalama, Rush Randall, Derek Doerner. They were the first surfers to tow into unrideable waves and broke those barriers and did it in such a cool way.

I always wanted to be a part of that. Plus, competition-wise, I respect and look to Kelly Slater and Robby Naish in their respective fields, surfing and windsurfing.

Outside of surfing I’ve always been impressed with (motorcycle racer) Travis Pastrana. Just his fearlessness and how nice of a person he is, how much he innovated within that. Of course, always thought of Bruce Lee as a hero too.

Zuckerberg clearly inhabits both surfing and outside surfing spaces thus amplifying his omission.

The question now, Zuckerberg’s hole has already been filled by Wu but which multi-billionaire will sweep Lenny off his feet?

More as the story develops.