Oh what might have been.
Oh what might have been. As folk everywhere have come to know, the World Surf League is on an unprecedented tear in sport. Numbers through the roof. To the moon. Professional surfing, at its highest level, more popular than the National Basketball Association, European soccer, American football too.
An unprecedented run though, notably missing, any celebrity endorsement. Certainly beloved actor Jonah Hill, race car rebel Lewis Hamilton and other heavy names have fallen in love with our favorite pastime, at a participation level, but not one name bigger than Chris Cote there taking in the action, live and in person, on Lower Trestles’ cobbled stone for the historic spike.
Cote certainly wonderful and important, historically, but no Mark Zuckerberg.
Facebook’s founder and CEO, rich, universally known, dabbled in our obsession in recent years becoming a big wave surfer, palling around with BFF Kai Lenny but then blush off rose as he declared his number one passion is choking and rolling and mixing his martial arts.
America’s 11th richest person, though, just transitioned his love of violence into actual fandom. Early reports suggested that he so enjoys sweaty men bloodying each other that he rented out the entire Ultimate Fighting Championships 211 “fight night” thereby barring media from covering.
CEO Dana White denied the charge, calling it lies, but media was not allowed to attend and Zuckerberg was there, hollering, front row, posing with the aforementioned White, otherwise feted.
But what do you imagine Zuckerberg’s skincare regiment is? How does he maintain such shine? Youthful Cesar cut?
More importantly, how sad is World Surf League CEO Erik Logan that he is not called “The Boss” and also has no famous affirmation?
Openly weeping, I’d imagine.
Jack Dorsey, are you there? It’s me, ELo.