We live in the future.
Did you every dream that you would live to see the day when whole inland communities would be built around surfing? Single-family homes, cut-de-sacs, two-car garages and mechanical lefts and rights? But here we are and it’s true. The future. Every day, it seems, another project is announced and now the lexicon is catching up, dubbing them “surf-anchored developments.”
One builder is so excited that it has snatched up exclusive rights to nine markets including Dallas and Nashville. Let’s read about it together.
Aventuur revealed Tuesday that it has plans to roll out Wavegarden’s Cove offering across the United States and Baja California Sur within mixed-use surf, leisure and wellbeing destinations.
Those destinations would be anchored by 5.5-acre surfing lagoons within broader mixed-use developments expected to consist of hospitality, retail and residential components. Amenities could incorporate cafes, restaurants, beach clubs, fitness and well studios, and creative offices, among other neighborhood services.
Each spot requires about $50 million to $100 million in development capital, the company said, and it has already raised $12 million from high net-worth individuals, family offices, and private investment firms to aid in its North American rollout.
I’ve wondered before, here, how sad the Kelly Slater Wave Co. sales team must be on most days. Everyone one of these surf-anchored developments is anchored by a Wavegarden or an American Wave Machine or a Rusty Plunger. Not one, yet, anchored by a Big Blue Sled.
Do you think they have weekly pep talks, gentle in tone, or does “the boss” get on the horn and really lay into them?
Aventuur, in any case, and according to its website, “was founded to provide transformational experiences that enhance wellbeing. Our vision is to curate a global network of deeply connected communities, bound by a love of surfing.”
Ace Buchan is the director of surf and sustainability.