We live in the future.
Did you every dream that you would live to see the day when whole inland communities would be built around surfing? Single-family homes, cut-de-sacs, two-car garages and mechanical lefts and rights? But here we are and it’s true. The future. Every day, it seems, another project is announced and now the lexicon is catching up, dubbing them “surf-anchored developments.”
One builder is so excited that it has snatched up exclusive rights to nine markets including Dallas and Nashville. Let’s read about it together.
Aventuur revealed Tuesday that it has plans to roll out Wavegarden’s Cove offering across the United States and Baja California Sur within mixed-use surf, leisure and wellbeing destinations.
Those destinations would be anchored by 5.5-acre surfing lagoons within broader mixed-use developments expected to consist of hospitality, retail and residential components. Amenities could incorporate cafes, restaurants, beach clubs, fitness and well studios, and creative offices, among other neighborhood services.
Each spot requires about $50 million to $100 million in development capital, the company said, and it has already raised $12 million from high net-worth individuals, family offices, and private investment firms to aid in its North American rollout.
I’ve wondered before, here, how sad the Kelly Slater Wave Co. sales team must be on most days. Everyone one of these surf-anchored developments is anchored by a Wavegarden or an American Wave Machine or a Rusty Plunger. Not one, yet, anchored by a Big Blue Sled.
Do you think they have weekly pep talks, gentle in tone, or does “the boss” get on the horn and really lay into them?
Aventuur, in any case, and according to its website, “was founded to provide transformational experiences that enhance wellbeing. Our vision is to curate a global network of deeply connected communities, bound by a love of surfing.”
Ace Buchan is the director of surf and sustainability.
Who knew?
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Chas is the master of bring up 5+ year old news with a splash of negativity to rear up the mobs of the core grumpy so cal surfers. Brazil has already successfully launched tanks with real estate based models and you’ll see others in US tied to commercial and/or hospitality and/or residential coming on fast….it’s the new golf guys and you should embrace it (or just stay grumpy). Lot’s of stoke in the air at every wave park so why are so many of you all so butt hurt. Final side note for Chas – if you could PLEASE release us all from you click-bait doused site with the endless pop-ups and ads I have to close to even read an article before my safari browser shuts down from overloading. Just typing this note my safari had to reload 4x’s!!! Now you’re making me grumpy while getting rich one penny at a time. Do I need SAP Ariba to effectively manage my business solutions? Or do I click on Sports Grid? Or should I click on “Photos – this is absolutely normal in the Netherlands”. Man I love where you are going with this surf platform.
That’d be some Present.
who’s who of who wants to set the precident?
A clear and present Dane ger.
will add that phrase to my constitutional manifest destinies…and my REAL ID.
Buchan aced the future shock.
Reminds me of The Prisoner – “Who is Number One?” — “You are Number Six!”
Meanwhile in the old world… https://www.bbc.com/news/uk…
“The sad reality is that despite the joy and adventure our waves brought
to many as a world-first innovation, the machine has cost us a fortune
in downtime, repairs and loss of business.”
Welcome To The Machine!
As they say… “The machine always wins”.
But imagine the adventuur!
Community surf wank
Xox
Everyone I know
Bound by a love of surfing
Are the worst neighbours
Livin in the past ain’t what it used to be
Damn!
https://www.instagram.com/p…
the rare black marlin that eluded Hemingway but found by a solo local. aka The Young Man & The Sea
Ok, give me the $12 million.
No, you’re not going to get to surf, like you thought you were.
Now turn around and go back home.
Now you are a Surfer. Happens…
At least the craven surfers there won’t have to net and kill sharks (and whales and dolphins and penguins etc etc) to feel safe and secure when they play in the water as they do here in Australia.
We need wavepools for homeless camps. Get Gavin Newsome on this asap.
he didn’t delegate the beach to me…just had to take it o’er…
Also known as surf wanker communities.
>Each spot requires about $50 million to $100 million in development capital, the company said, and it has already raised $12 million from high net-worth individuals, family offices, and private investment firms to aid in its North American rollout.
Not gonna happen with current interest rates.
With only $12 million raised, they can hardly afford engineering reports. It’ll be fail to launch.
need to recruit Sara Jessica Parker!
I just got an email from Palm Springs Surf Club, maybe they are back from the dead? Investigate Charles!! Do you know what investigative journalism is?
The UAE is really close to unveiling their Big Blue Sled. Should flip tank-surfing on its head in terms of developments.
That stat I would like to see is how many perfect waves are wasted every day at KSWP by val kooks. I bet the number is staggering. And if turned into wasted dollars and cents even more staggering.
Same could apply to the moneyed kooks at Hollister Ranch.
Be patient as the opportunity to pick up these properties in bankruptcy court over the next 12-18 months might be worthwhile…not unlike other shiny object, soon to fail fads! Just a more expensive verison of Peloton bikes, Orange Theory and 24 Hour Fitness who filed for BK in ’20.
My wife got a peloton mid pandemic. Let me know if you are interested. Ill wipe off the dust and provide free delivery!
Seems like I hear that offer a regular basis. Another Peloton naysayer predicted many years ago they’d soon make great, yet expensive coathangers.