"The momentum of professional surfing is real!"
The World Surf League (WSL) is about to launch its 2024 Championship Tour and fans are excited. Or, maybe not excited but resigned. South Africa’s J-Bay has been disappeared, much to chagrin. Cloudbreak has been added, with huzzahs. Kelly Slater’s Surf Ranch is gone. Whew. Lower Trestles will crown Filipe Toledo champion again. Argh.
But might there be a little trouble in paradise? While the powers continue to insist that “the momentum of professional surfing is real,” there are growing signs that it might not be. For one, former CEO Erik Logan’s chair is still being occupied by the WSL’s head of legal and its head of Human Resources. For two, the “global home of professional surfing” abandoned its beloved Santa Monica headquarters in favor of El Segundo.
Where it shares space with veterinarians.
And wheezing cats.
On the verge of death.
Devil in WSL details
But has the WSL found a way to “monetize?”
The serious surf fan, all one hundred, still consumes WSL surf contests via the WSL app. It is fine enough, as far as apps go. Antiquated, maybe. Antiquated, probably. Also unnecessary? The WSL’s surf contests, of course, available free on Caffeine.
But serious surf fan gonna serious surf fan. The WSL decided to tug heartstrings, begging serious surf fans to allow advertisements to track them in order to “support the sport.”
A legitimate ask when the serious surf fan attempts to update.
But how many serious sporting leagues want to finger through their most ardent supporters’ delicates? Oh, I am certain all of them. But how many beg?
The World Surf League likely stands alone.
Though what do you think El Segundo will do with the information received? Gift it to Joe Turpel to juice his love life? To Selema Masekela? A non-functional mirror image of deceit and fraud?
Do you trust the WSL with your deepest, darkest web browsing?
Asking for a friend.