The four-time world champ scooped up by sharpest man in surfing Pat Tenore!
Two months ago, four-time women’s world champ Lisa Andersen was shown the door at Roxy after thirty years service with reclusive former WSL commentator and ’89 world champ Martin Potter breaking his five-year silence to vent his displeasure at the event.
“Pro surfing is dead. So sad,” wrote Pottz.
The almost fifty-five year old Lisa Andersen, who became the face of Roxy in 1993 one year before her four-pack of world titles, posted a video where we saw her peeling a Roxy sticker off her board.
The caption read, “All is good.”
But was it?
Shortly after, Lisa Andersen listed a “big part” of her surfboard collection. Andersen was hunting a whale with a brick of cash to buy ‘em all but, if necessity demanded it, admitted she’d negotiate with minnows seeking one or two of her iconic shooters.
Now, money woes might be a thing of the past, after Lisa Andersen apparently signed with Tenore, the hot new brand from RVCA founder Pat Tenore.
Although it’s yet to officially launch, Pat Tenore has been quietly snapping up some of the biggest names in surfing following the fire sales of Billabong, Quiksilver and Hurley and the subsequent dumping of their expensive surf teams.
Pat Tenore famously sold RVCA to Billabong in 2010 in a total buy-out package worth between thirty-five and forty-five mill and was the first industry figure to recognise the burgeoning growth of mixed martial arts.
In a post to Instagram, Lisa wrote simply, “The next chapter with…(black heart emoji)” while tagging Pat Tenore.
A black heart emoji, of course, signifies strength, power, and mystery. It can be used to convey resilience or as a symbol of mourning, black humour, sorrow and remembrance.
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Why do you expect retired athletes to be sponsored? What’s the value ad for the brand?
Is the thinking that 50 plus year old women want to wear clothing similar to Lisa?
Are that many women nostalgic about Lisa? Seems hard to believe.
What possible value does she hold in this context?
Chas punted her interview.
Can we place bets on how long Tenore stays in biz? If it’s surf-centric I’ll say 2 years tops.
Well it is actually, I’m here to maintain an ever moving line in the sand for the commentary and those that write below the line.
I’ve been that guy and it’s not a healthy space to occupy, so I like to think I can recognise it in others. The break is for him and much as is for us.
Maybe Joel Tudor too
“What’s Tenore?” I Imagine that would be the typical response when I arrived wearing one of his shirts…..which I won’t.
I actually might buy some tenore stuff for the women in my life — if it’s branded ‘Andersen’ by tenore (as her shirt suggests).
‘QS surfers better look out!
Just wondering what’s with the non-surfer (retired) sponsorships. Doesn’t Lisa live away from the ocean and rarely surfs? Steph just retired, are her twice yearly free surf clips worth that much dough? Surely photos of eating apples and bananas on the beach isn’t.
Wouldn’t the $ be better spent on surfers we actually watch and are in amongst it, and pull the dismally underpaid tour/free surfers out of the bleak status they dwell in.
The question from a (famale) marketing pov shouldn’t be do ex pro surfers generate more returns than current pro surfers.
It’s do models genetate more return?
I can still remember the days of cheetah swimwear and those foxy models, one of whom dated munga barry.
Men’s is a bit different because most men buy surf wear to look like a male surfer, not a male model.
her shirt in the pic has her name above tenore so … maybe ‘Andersen’ will be the women’s brand for tenore??
Likely to avoid, rightly so, a deluge of T & A jokes.
Renato > Tenore
Lisa Anderson will surf for Tenore so more years.
Hey @PatTenore, I’m looking for a sponsor. In return I can write all manner of kind, unkind, occasionally pretty, though often cruel things about whatever you like.
(Or just improve your brand copy in general since RVCA was utter shite.)
However, all of this will be dependent on my state of mind which wavers in bipolar-esque fashion according to which of my vices and filthy addictions I’m currently baw deep in.
I have a negligible social media presence, unless you count Disqus, and even then it’s underwhelming. But my face is somewhat less worn than Lisa Anderson’s and I do believe, all being well, that my best days are still ahead of me.
Cheers
if that cover letter doesn’t get you a Tenore sponsorship, what will?
Adding another Michael and/or z to his Disqus name?
This was like on of the old London Review of Books personal columns
“ Sinister-looking man with a face that only a mother would love: think of an ageing Portillo with a beard and you have my better-looking twin. Sweetie at heart, though. Nice conversation, great for dimly-lit romantic meals. Better in those Welsh villages where the electricity supply can’t be guaranteed. Charitable women to 50 appreciated.”
Talk to Billy Kemper, Tenore director of marketing🤣
Really ???!!!??!!
Hahahahahahahahahahar
Fuck me. Wonders will never cease.
There’s hope for you, yet. JP !
officially, no. In Billy‘s mind, absolutely.
Well, fair enough.
The ocean is his office, after all.
I have on good information that Pat literally has nothing to sell right now and has been looking for investors, so Kemper holding himself out as the voice of a brand with no products to speak of is rather fitting I’d say.
You need not submit a resume. That cover letter says it all.
classic
Just what the world does Not need—another surf company……
Tenore will soon be Force majeure
Seriously underrated comment
No inventory Tenore😂😂😂
Curious as to whether Steph left her Roxy contract early to sign with Rip Curl. Did she see the writing on the wall and GTFO before the ship sank?
Apparently got offered small renewal deal, big pay cut.
I’m always looking for a mad millionaire.
The ones I’ve met are all tightarsed wankers.
The Search continues ….
Give me 12-18 months on millionaire stakes
Mad part dialled
The Next Story… with 💣
Yaaayyy! I can sleep tonight! Pretty sure he dumped Lyndie to. What a guy!
How’s the Andersen Tenore shirt?