"The barely veiled message all too clear."

The premium subscription surf blog Stab has posted an open letter to the newest World Surf League CEO Ryan Crosby behind its famed paywall thereby forcing him to sign up for the seven day free trial. There is no telling what the onetime edgy publication is suggesting Crosby should do or not do but it is likely all warmed over versions of things surf fans have long been begging for. Only the best venues, fewer surfers, Kaipo Guerrero elevated to lead voice etc.

The former video game public relations manager was bullish after his announcement as CEO became public nearly two months ago, declaring, “”I am deeply honored to join the World Surf League family. What I love about surfing is that it’s an incredible competitive sport, but it’s also much more than that. It’s a way of life, a passion, and a deeply committed global community. I am excited to leverage my experience to elevate the WSL brand, deepen our connection with fans, and continue building something that surfers can be proud of.”

A word salad not nearly as delicious as those regularly tossed by the man he replaced.

Surfing will never forget Erik Logan. The Oklahoman with a magic wetsuit of armor came in hot, as chief of the newly formed WSL Studios, which he failed into early submission before failing up to the top post. It was there that he changed the spelling of “great” to “gr8” in honor of surf champion Stephanie Gilmore and wore Filipe Toledo’s breast skin. Logan was unceremoniously fired when he traveled to last year’s Rio surf contest. The World Surf League issued one sentence announcing his departure and offered no reason or thanks. Rumblings that he made women on tour feel “uncomfortable” became whispered but the Cone of Silence remains, the aforementioned Stab’s chief Sam McIntosh refusing to plumb in a recent sit down though, in fairness, he was likely very busy writing a Pulitzer Prize acceptance speech.

In any case, Ryan Crosby officially began his job yesterday. Erik Logan ominously celebrated by dragging a seemingly lifeless dog across the ground.

#dogwalking #cozyisaboggieboarder #dog #training

The barely veiled message all too clear.

Ryan Crosby on notice.

Punta Roca Roll.

"Italo... won the first surfing Olympics, battled with form and disillusionment, and just won the best contest since that title at Pipe."

When Nick Carroll speaks it is best to listen. The king of surf journalists, adroit surfer himself, brave, intelligent and brother of Tom, knows a thing or two about a thing or two. Carroll has been writing about this pastime of kings for the better part of five decades yet is as sharp as ever.

And moments ago, he added much gravitas to the growing sentiment that sitting World Surf League champion Filipe Toledo should vacate his slot on Brazil’s Olympic team so that Italo Ferreira can give it a crack. Taking to Surfline and discussing how Teahupo’o has changed, or hasn’t in the past ten years, Carroll penned, “Italo, well in that long decade, he’s come from poverty to a world title, won the first surfing Olympics, battled with form and disillusionment, and just won the best contest since that title at Pipe. Vahine’s now full-on favorite for the approaching Games at what’s pretty much her homebreak. Maybe Filipe should give Italo his spot.”

Mic dropped.

Only the most mentally slovenly surf fan is unaware that Toledo famously fails to paddle at Head Place and, if the waves are good, may well reprise his historic 0.00 heat total there or even that time he got out-surfed by not one but two geriatrics. It is, no doubt, a scary wave with a story of near amputation making the rounds today but Toledo is a champion with cat-like reflexes and lightly more is expected.

The timid lion was in Tahiti, ahead of the just-wrapped Pro won my Ferreira, “training,” as it were, for the Olympics but only shared a video of him not completing a baby barrel.

Again, I am holding out that Toledo is merely roping us all as dopes and will deliver one of, if not the, greatest sporting stories of all time by overcoming fear and mental anguish etc. to win gold.

Nick Carroll thinks otherwise.

To whom will the brave coward listen?

More as the story develops.