"Put you in a couple times, never stopped complaining. Thought we'd give the opportunity to someone else."
Stab Magazine, fondée 20something, has long been a innovative pioneer in the surf media space. From colorful comics to double covers (one side of the issue featuring surf, the other fashion) to coffee table books to award-winning Fred Pawle journalism to explosive Mick Fanning controversy to beloved video installments, surf fans have been wildly entertained.
Concerning the latter, Stab began its Stab in the Dark series which transformed the once-nebbish shaper into a rich and famous bon vivant. Note …Lost surfboard’s Matt Biolos before fame…
…and after fame…
Yes, the shaper has flourished madly, winning awards and even being treated to a second Stab in the Dark called The Electric Surfboard Acid Test wherein less traditional models are explored by a professional surfer of note.
And this is where our trouble begins. Stab staffers, enjoying the raw power of kingmaking, have taken on an extremely paternal tone when it comes to shapers getting out of line. If any dare challenge the opinion of the premium subscription blog, the wooden spoon is retrieved from the proverbial drawer and the offending craftsman publicly spanked.
But let us take the case of Matt Parker and crew at Album surfboards. The San Clemente-based design genius has seen his star rise faster than maybe any other shaper in the past five years. Album boasts wildly innovative yet gorgeous boards, a stable of ridiculously talented riders and a reputation second to none. Parker is humble, hard-working and talented, though was not invited to participate in this year’s Acid Test.
Taking to Instagram Threads, the Album team simply informed his community “FYI we’re not in the Electric Acid Surfboard Test.” A curious passerby asked, “Why not?”
“We don’t make those calls,” Album responded.
Smelling the audacity of any challenge whatsoever, Stab, dressed in its most passive-aggressive dad pants, snorted, “Put you in a couple times, never stopped complaining. Thought we’d give the opportunity to someone else.”
Take that, I guess, Album.
And let any other shaper who happens to be reading learn the lesson, too, or else feel the chilly wrath of Ashton Goggans’ replacement.